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Dots 'n Cream Company

Dots 'n Cream Company

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Published by Aomiie Sasiprapha
Dots 'n Cream Company, Lollipops Group, B-28, Section 2
Dots 'n Cream Company, Lollipops Group, B-28, Section 2

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Categories:Types, Business/Law
Published by: Aomiie Sasiprapha on Feb 18, 2011
Copyright:Attribution Non-commercial

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01/05/2013

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Preface
 This Project is a part of Project Feasibility Study andEvaluation Course in the 2
nd
semester, 2010. In the content of theproject is studying about the feasibility of Dots ice- cream businessunder the brand of Dots ’n cream, which the first business whoperform the business in Thailand and also in Chiang Rai, includingthe generally of ice-cream business, management in of ice-creambusiness, competition analysis and marketing feasibility, thefinancial feasibility of ice-cream business, and risk of ice-creambusiness. This project can be invite everyone who interested to getknowledge and information about ice-cream business before makedecision to investment, including preoperational process andoperation process ice-cream business, for the benefit to investmentand profit of doing this Dot ice-cream business. We are expect thatour project will provide benefit more and more interested personMoreover, if we have any error in this project or whatever, ourground made an apology at this opportunity.
Group members
Miss WannapornChawalitwongpornID: 4731205119 TourismMiss PatcharapornMorsartID: 5031205050 TourismMr. NattaponKitudomID: 5031205136 TourismMiss SasipraphaNonpayomID: 5031205240 TourismMiss SudtidaKerdkaewID: 5031205241 Tourism2
 
Table of Content
TitlePagePreface1Table of Content2-3Chapter 1Introduction41.1) History and Background of Ice- Cream5-71.2) The Origins and Significance of the project7-81.3) Project Objectives81.4) Benefits of Project81.5) Operational Methods91.6) Time frame of study10Chapter 2Industry profile112.1) Nature of Industry122.2) Situation Industry12-142.3) Product and Service14-262.4) Vision272.5) Mission272.6) Strategy28-30Chapter 3Marketing Feasibility Study313.1) Marketing Analysis32-463

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