© 2011 InMobi. Creative Matters Most... Again. Page 1www.inmobi.com
CREATIVE MATTERSMOST... AGAIN
MOBILE WORLD CONGRESS
13 February, 2011As 2010 came to a close, it was clear that the debate over if “this will be the year of mobile advertising” ended with it.Good riddance! Mobile advertising is clearly here to stay and it’s absolutely huge. Ad spending ﬁgures aside, consumershave announced their intentions by ﬂocking to mobile, and advertisers have no choice but to follow.While the journalists and bloggers busily draft lists and make predictions, at InMobi, we decided to take a slightlydifferent approach. Rather than simply add to the noise, we took a step back and asked ourselves “what will deﬁne thenext phase of mobile advertising?”We chose to develop a series of whitepapers and offer in depth analysis, for a select number of topics. For the series wediscuss three concepts that we think will deﬁne the next phase of mobile advertising. We invited partners in the industryto collaborate with us, and invite you to join the conversation on
or on our blog at
James LambertiVP, Global Marketing and ResearchInMobi
THOUGHT LEADERSHIP SERIES:DEFINING THE NEXT PHASE OF MOBILE ADVERTISING
InMobi is the world’s largest independent mobile advertising network. With ofﬁces on four continents we provideadvertisers, publishers and developers with a uniquely global solution for advertising. Our network is growing fast andwe now deliver the unprecedented ability to reach 194 Million consumers, in over 115 countries, through more than31.5 Billion mobile ad impressions monthly. We recently were selected as a 2010 AlwaysOn Global 250 Company toWatch in Silicon Valley.InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Cauﬁeld & Byers and Sherpalo Ventures.The company has ofﬁces in London, San Francisco, Bangalore, Tokyo, and Singapore.