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Product Strategy

Product Strategy

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Published by imad rehman

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Published by: imad rehman on Feb 18, 2011
Copyright:Attribution Non-commercial

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12/02/2012

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Challenges to ruralmarketing
Availability
Affordability
Acceptability
Awareness
 
Av
ailability
Ch
allenge
Regularly making the product reachto far flung areasIndia·s 627,000
v
illages are spreado
v
er 3.2 million square kilometers
 
S
trategies
R
eac
h
out
 
at
Chaupals, mandis, haats, places ofworshipHUL used bullock carts,auotorickshaws, bicycles & boats inKerala backwaters to supply to
v
illagersCoca cola·s hub & spoke approach(weekly supply to distributors)

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