Professional Documents
Culture Documents
ON
LOGISTIC TRAINING IN LOGISTIC
MANAGEMENT
AT
VIKRAMSHILA DUGDH UTPADAK SAHKARI
SANGH SAMITI (SUDHA DAIRY)
SUBMITTED TO
NDIM
Date:-
Place: - NDIM NEW DELHI
ACKNOWLEDGMENT
Project Associates
SI No. CONTENTS PAGE NO.
01 INTRODUCTION 1-2
02 OBJECTIVE 3
03 COMPANY PROFILE 4
09 MAJOR PLAYERS 29
11 RECOMMENDATON 34
14 LIMITATON 42
16 CONCLUSION/ SUGESSION 44
17 BIBLIOGRAPHY 45
INTRODUCTION BHAGALPUR
Bhagalpur city in India, at Bihar State. The city is situated
on the Ganga’s river, 120 miles south east of Patna.
Bhagalpur is a road and railroad junction and the training
center for a fertile area. The city has rice and sugar mills,
and silk, wool weaving factories.
The climate of Bhagalpur provides a great scope for milk
and related industries. A Silk Culture Institute and
Agriculture Research Station are located here.
After the construction of
Vikramshila Bridge, it becomes the center for business and
trades .Bhagalpur is also noted for its silk production. A
sericulture Institute and a Agriculture-Research station
have been established, and the city is the seat of Bhagalpur
University (1960).Formally called sujaganj, Bhagalpur was
constituted a Municipality in 1864.
Headquarters Bhagalpur
:
Area: 250 square km.
Population: Totel:190996 Rural:1566518 Urban:343339
Sub Division: Bhagalpur, Kahalgaon, Naugachhia
Blocks: Bhagalpur, Kahalgaon, Sanhaula, Nathnagar, Jagdishpur,
sultan
Bihpur, Gopalpur, Kharik, Narayanpur, Ismilpur, Ranhra
Carbohydrates Energy
Phosphorus Energy
PROCUREMENT
WATER TOTAL
SOLID
FATS SNF
CRATES
CREATING
STANDRISED MILK
VAT
HEATING UP TO 85 C &
COOLING TO
COLLECT SOLID
&TRANSFER TO HOOPS
PROCESSING FOR 45
MINUTES UNDER 20KG
Wt
IMMERSING IN
CHILLED WATER &
COOLED FOR 30
CUTTING IN SLAB AS
THEN IN SMALL
SQUARE PICESES
STANDARDISED
MILK >13 C
CONDENSATION BY
BOILING
PREPARATION OF KHOA BY
CONTINUOUES STIRING
DEOICATION OF KHOA IN
PAN
COLLECTING KHOA IN
TRAY
SUGAR MIXING
SUGAR
WITH
KHOA
MIXING PEDA
MASS
SAHPING PEDA
MANUALLY
DRYING PEDA AT
SMBIENT TEMP.
PACKING IN 250
Gm
STORAGE AT SMBIENT
TEMP TO PACKAGE IN 250
gm
DESPATCH
PROCESS FLOW CHART FOR LASSI
RAW MATERIAL
STANDARIZATION OF MILK
(4.6% FAT & 8.75 SNF)
HEATING MILK AT 80 C
COOL TO 37 + 2 C
STANDARDIZATION OF LASSI BY
ADDING PASTEURIZED WATER
TO MAINTAIN (8-8.5% MILK
SOLID)
LOGISTIC MANAGEMENT
LOGISTIC PART OF SUDHA DAIRY
LOGISTICS MANAGEMENT WHEN CONSIDERED IN THE
CONTEXT OF INDUSTRIAL ACTIVITY, REFLECT SIMILAR
KIND OF APPROACH TO IMPROVE FLOW OF PRODUCT
FROM SOURCE OF ORIGIN THROUGH DIFFERENT
STAGES AND FINALLY TO CUSTOMER.
LOGISTICS MANAGEMENT HAS ALSO BEEN KNOWN
BY VARIOUS OTHER NAMES SUCH AS TOTAL PHYSICAL
DISTRIBUTION, COMPLETE FLOW MANAGEMENT, AND
SUPPLY MANAGEMENT.
LOGISTICS MANAGEMENT ENCOMPASSES ALL
MATERIALS FLOWS MANAGEMENT,
FROM THE FLOW OF PURCHASED MATERIALS INTO
WORKS
MATERIALS PLANNING OF RAW MATERIALS,
COMPONENTS AND OTHER PRODUCTS,
TRANSPORT OF MATERIALS FROM SUPPLIERS TO
WORKS
RECEIVING AND INSPECTION
STORAGE OF MATERIALS.
MATERIAL FLOW THROUGH MANUFACTURING
PROCESSES I, E, MATERIAL ISSUES AND MATERIAL
HANDLING.
MATERIAL FLOW TO CUSTOMERS I,E, PHYSICAL DISTRIBUTION
OUTBOUND
INBOUNDPRODUCTION
SUPPLIER CUSTOMER
LOGISTICS LOGISTICS
In Sudha dairy the Logistic part plays an important
role in running this dairy plant.
1
LOGISTICS MANAGEMENT IS THE FUNCTION OF
MANAGING THE TOTAL FLOW OF MATERIALS WHICH
INCLUDES MOVEMENT OF RAW MATERIALS FROM
SUPPLIERS, IN PROCESS WITHIN THE FIRM, AND
MOVEMENT OF FINISHED GOODS TO THE CUSTOMER.
2. TRANSPORTATION MANAGEMENT.
IT INVOLVES –
• FIRM’S OWN TRANSPORT ( IF GOODS ARE TO BE
COLLECTED)
3. INVENTORY MANAGEMENT
• LEAD TIME
• REPLENISHMENT OF STOCKS
WAREHOUSING
• SPACE DETERMINATION
• PRESERVATION
5. MATERIAL HANDLING
6. PACKAGING
1995-96 3668.18
1996-97 3698.88
1997-98 3759.57
1998-99 5109.06
1999-00 6648.52
2000-01 6972.11
2001-02 5957.37
2002-03 3842.34
2003-04 7011.23
2004-05 5593.26
8000
7000
1994-95
6000 1995-96
1996-97
5000 1997-98
1998-99
4000
1999-00
3000 2000-01
2001-02
2000 2002-03
2003-04
1000 2004-05
0
SALES
PEDA:
YEAR SALES
1994-95 771.7
1995-96 200.3
1996-97 1059.8
1997-98 5140.25
1998-99 7404.2
1999-00 6619.75
2000-01 5278
2001-02 5420.21
2002-03 3645.56
2003-04 4187.21
2004-05 5423.21
8000
7000
1994-95
6000 1995-96
1996-97
5000 1997-98
1998-99
4000
1999-00
3000 2000-01
2001-02
2000 2002-03
2003-04
1000 2004-05
0
SALES
LASSI:
YEAR
SALE
1996-97 1059.8
1997-98 5140.25
1998-99 7404.2
1999-00 6619.75
2000-01 5278
2001-02 5420.21
2002-03 3645.56
2003-04 4187.21
2004-05 5423.21
8000
7000
6000 1996-97
1997-98
5000 1998-99
1999-00
4000
2000-01
3000 2001-02
2002-03
2000 2003-04
2004-05
1000
0
SALE
PANNER:
YEAR SALES
1994-95 135.5
1995-96 1634
1996-97 2774.5
1997-98 6996.8
1998-99 11006.9
1999-00 14474.4
2000-01 12964.9
2001-02 14706.5
2002-03 13795.2
2003-04 15654.5
2004-05 14325.6
18000
16000
1994-95
14000
1995-96
12000 1996-97
1997-98
10000 1998-99
8000 1999-00
2000-01
6000 2001-02
2002-03
4000 2003-04
2000 2004-05
0
SALES
BUTTER
YEAR SALES
1994-95 147
1995-96 2934.1
1996-97 2286.2
1997-98 2193.8
1998-99 2763.3
1999-00 3745.9
2000-01 4267.5
2001-02 3522.8
2002-03 3000.5
2003-04 3452.5
2004-05 3845.6
4500
4000
1994-95
3500
1995-96
3000 1996-97
1997-98
2500 1998-99
2000 1999-00
2000-01
1500 2001-02
2002-03
1000 2003-04
500 2004-05
0
SALES
GHEE:
YEAR
SALES
1994-95 7123.5
1995-96 6478
1996-97 11009
1997-98 11879
1998-99 12452.5
1999-00 13277.2
2000-01 1644.6
2001-02 12915.5
2002-03 11987.2
2003-04 12456.2
2004-05 13854.3
16000
14000
1994-95
12000 1995-96
1996-97
10000 1997-98
1998-99
8000
1999-00
6000 2000-01
2001-02
4000 2002-03
2003-04
2000 2004-05
0
SALES
h
ild
a
t
u
n
o
c
s
r
e
m
DISTRIBUTION
Because of its perishable nature of products channel is
short ,the diary believes in selective distribution .the
distribution network can be easily visualized as follows-
16000
1994-95
14000
1995-96
12000 1996-97
1997-98
10000 1998-99
8000 1999-00
2000-01
6000 2001-02
2002-03
4000 2003-04
2000 2004-05
0
SALES
RETAIL OUTLET:- They not only provide efficient sales
channel but also safe storage .Sales for the unit takes place
the retailers take possession of the goods .The unit does not
provide amy replacement policy so this increases cash
circulation and also make calculation overall sales easy.
The outlet must be equipped with the freezing facility.
CONVENIENCE STORE:- If the retail outlet is not
available within the one-kilometer range then the
distribution is performed by the convenience store. The
retailing authority is given to those stores ,which must have
the freezing facility.
HIERARCHY OF COMFED
BOARD OF DIRECTOR
GENERAL MANAGER
A grade: - Good
B grade: - smoky/sour
C grade: - curding /adulteration
Quality checking
Pasteurization
Quality checking in terms of acidity, acidity.
We believe that
*Co-operation is the preferred form of the enterprise
,giving people control over the resources they create
through democratic self-governance.
*Self reliance is attained when people work together
,have a financial stake ,and both enjoy the autonomy and
accept the accountability for building and managing there
own institution.
* Progressive evolution of the society is possible only
when those whom it seeks to benefit direct development.
*All beneficiaries ,particularly women and the less
privileged must be involved in cooperative management
and decision making.
*Technological innovation and the constant search for
better ways to retain our leading position in a dynamic
market.
*While our method change to reflect our changing
conditions ,our purpose and values must remain constant.
MAJOR PLAYERS
OPPORTUNITY
RECOMMENDATION
The main points that have emerged from the survey are :
Around 90% of the retail markets are ready for Sudha’s
other products as they have faith in the Sudha brand. They
have faith that the other product would also sell as the
Sudha Milk.
The retailer except the following from Sudha:-
DEEP FREEZER:-
ADVERTISING:-
REPLACEMENT POLICY:-
SCHEMES:-
SALES PROMOTION
PERSONAL
SELLING
ADVERTISEMENT
STAGES OF BUYER READINESS
In the intro stage advertising and publicity have the
highest cost effectiveness followed by the personal selling
to gain distribution coverage and sale promotion to induce
trial.
And the growth , all the tool can be down because
demand has its own momentum through word of mouth.
In the maturity stage , sale promotion , advertising and
personal selling and growth , more important in that order.
In the decline stage sale promotion continues strong
advertisement publicity are reduced and sales people give
product.
SURVEY AREAS
TILKA MANJHI
KATCHARI CHOWK
ADANPUR
MANDROJA
URDU BAZAR
STATION CHOWK
KOTWALI CHOWK
SABOUR
BHIKHANPUR
ISHAKCHAK
MIRJAAN
LIMITATION
`
Suggestion
The dairy plant has made a distributor from one of his retailer that is
why the contradiction between has formed between many of the
retailers .It should be eradicated so that equal weighted should be
given to all the retailers.
BIBLOGRAPHY
Bhagalpur Dairy
Internet
Consumer Response