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Table Of Contents

Consumer Behavior
Factors affecting consumer behavior
MASLOW’S HIERACHY OF NEEDS
The Two Factors Theory
Perception
Learning
Beliefs & Attitudes
STEPS IN CONSUMER DECISION MAKING PROCESS
TARGETING THE MARKET
POSITIONING AND DIFFERENTIATION
POSITIONING ERRORS
POSITIONING TYPES- APPROACHES
What is Differentiation?
TYPES OF DIFFERENTIATION
PRICING
Setting the Price- Pricing Policy:
DIFFERENT PRICING STRATEGIES
PRICE CHANGES
Distribution Channel Function:
CHANNEL DESIGN DECISIONS:
Channel Management Decision:
Channel Dynamics:
What is Retailing?
Types of Retailing
Retail Marketing decisions
TRENDS IN RETAILING
What is Wholesaling?
Types of Wholesaling 1. Merchant Wholesalers:
Wholesaler Marketing Decisions
Types of Channel Intermediaries And Their Functions
PROMOTION- INTEGRATED MARKETING COMMUNICATION
Developing an Effective Communications
What Is Integrated Marketing Communications?
Define Advertising
DIFFERENT ADVERTISING MEDIA
DECIDING ON MEDIA AND MEASURING EFFECTIVENESS
PUBLIC RELATIONS
Public relations
PR Tools:
Sales promotion
Sales Promotion Methods
Direct Marketing in India:
DIRECT MARKETING BENEFITS
PRODUCT LIFE CYCLE
The Adoption & Diffusion Process –
New Product Development Process –
Classification of Products
PRODUCT AND PRODUCT MIX
BRANDING
Attributes of Brand
SERVICE MAREKTING
Characteristics of services
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Marketing Management

Marketing Management

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Published by maheshghote8683

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Published by: maheshghote8683 on Feb 19, 2011
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12/13/2012

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