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Local entrepreneurship

Local entrepreneurship

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Published by mazhar_bad_ku

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Published by: mazhar_bad_ku on Feb 19, 2011
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05/06/2015

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“Local entrepreneurship, pro-poor tourism & sustainabledevelopment; a hypothetical analysis of southern regionof Bangladesh’’
 
An AssignmentOn
Local entrepreneurship, pro-poor tourism & sustainabledevelopment; a hypothetical analysis of southern regionof Bangladesh
 
Course Title:
Tourism Marketing
 Submitted to:
Feroz AhmedProfessor 
 Submitted by:
S M Mazharul IslamID- 070351
B
usiness
A
dministration
D
isciplineKhulna University
D
ate of 
S
ubmission:
S
eptember 
2
7,
2
010
 
Executive summary
Tourism is “activities of persons travelling to and staying in places outside their usualenvironment for not more than one consecutive year for leisure, business and other purposes”. Ithas emerged from being a relatively small-scale activity into a global economic phenomenonfrom the 1960s onward. The World Travel & Tourism Council Measures that by 2011, theTravel &Tourism economy will constitute: 11.0
 
 per cent of global GDP, support 260.5 million jobs worldwide. This is 9 % of total employment or 1 in every 11.2 jobs. Bangladesh is relativelya new player in this business field. Bangladesh, a flood plain delta, is a land of rivers and canals.The country is sloping gently from the north to the south, meeting the Bay of Bengal at thesouthern end. Southern region of Bangladesh is both suitable and attractive to tourists for itsunique characteristics. The Sundarbans is not only a unique national asset to Bangladesh, but isalso of international significance as one of the world’s outstanding wild places. Though tourismhas some huge positive impacts on economy it is also creating some problems which must betamed down urgently. For this region people are now familiar with some tourism relatedconcepts like green tourism, eco-tourism, geo-tourism, pro-poor tourism and above allsustainable tourism. Pro-poor tourism is defined as tourism that generates net benefits for the poor. Benefits may be economic, but they may also be social, environmental or cultural. Thedefinition says nothing about the relative distribution of the benefits of the tourism. Therefore, aslong as poor people reap net benefits, tourism can be classified as ‘pro-poor’. Tourism is often praised for its potential to link with other sectors in the local economy. Yet in innumerable cases,food and most other supplies and services are brought in from outside (from distant cities or fromoverseas). Efforts to promote linkages have either not been made or have failed. Support work with local suppliers to develop the quality, reliability and competitiveness of local products
 
whilesupporting actions that change incentives and attitudes in the business sector, this is very muchessential for local poor and also to grow entrepreneurial capability to them. Before going tolaunch comprehensive program regarding sustainable tourism development and pro-poor tourism, policy makers must analyze the factors regarding tourism competiveness and also thevalue chain analysis so that one can understand what is needed for the underprivileged people.Policy makers must implement a comprehensive tourism strategy so that local people, localngo’s and other stake holders can take part in decision making process. Strategy is also essentialfor strategic decision making and decision implementation. More over pro-poor tourism is muchessential for natural conservation and wild life management. Southern region of Bangladesh isfacing huge environmental and economic crisis. Already its GDP is counted as less than countryaverage. Sustainable tourism can help to eradicate poverty in this area. One important aspect of tourism development in this area is that it can attract not only foreign direct investments (FDI) but also donor agencies. The biggest challenges would be to be free from beauracratic and political hassle, formulate effective strategy and long term strategic plan and efficient utilizationof local resources and local participation.I

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