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23. Research Methodology - I

23. Research Methodology - I

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Published by Swathi Ravichandran

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Published by: Swathi Ravichandran on Feb 19, 2011
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02/19/2011

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BusinessResearch Methods
William G. Zikmund
Chapter 23Bivariate Analysis: Measures of Associations
 
Measures of Association
A general term that refers to a number of  bivariate statistical techniques used tomeasure the strength of a relationship between two variables.
 
Relationships Among Variables
Correlation analysisBivariate regression analysis

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