Burson-Marsteller Evidence-Based Communications
The sample was the companies on the
Global 100 list. The samplebreaks down as follows:
29 U.S. companies
48 European companies
20 Asia-Pacific companies
3 Latin American companies
(Because of the small sample size, results for the 3 Latin Americancompanies is included in the overall results, but this data is not broken out in the detailed analysis.)
Data was collected between November 2009 and January 2010.
“Active” accounts have at least one post in the past 3 months.
Outliers have been noted.
Data was collected by Burson-
global research team.