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Burson-Marsteller 2010 Global Social Media Check-Up (Feb 10)

Burson-Marsteller 2010 Global Social Media Check-Up (Feb 10)

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Published by Chyan
Burson-Marsteller study on Fortune Global 100 companies' participation in social media.
Burson-Marsteller study on Fortune Global 100 companies' participation in social media.

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Published by: Chyan on Feb 20, 2011
Copyright:Attribution Non-commercial

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11/15/2011

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The Global Social Media Check-up 2010
 
Burson-Marsteller Evidence-Based Communications
Methodology
The sample was the companies on the
Fortune
Global 100 list. The samplebreaks down as follows:
29 U.S. companies
48 European companies
20 Asia-Pacific companies
3 Latin American companies
.
(Because of the small sample size, results for the 3 Latin Americancompanies is included in the overall results, but this data is not broken out in the detailed analysis.)
Data was collected between November 2009 and January 2010.
“Active” accounts have at least one post in the past 3 months.
Outliers have been noted.
Data was collected by Burson-
Marsteller’s
global research team.
2
 
Burson-Marsteller Evidence-Based Communications
Most Global Companies Use At Least One Social Media Platform
More than one-half (79%) of the top 100 companies in the
Fortune
Global 500 indexare using at least one of the social media platforms (Twitter, Facebook, YouTube orcorporate blogs) considered in this study.
3

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