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Peony Hose Coffee-B29

Peony Hose Coffee-B29

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Published by QueenElizabeth Boon
Peony House Coffee-B29,
Project Feasibility Study 2010
School of Managment Mae Fah Luang Univeisty.
Aj. Chaiyawat Thongintr
Peony House Coffee-B29,
Project Feasibility Study 2010
School of Managment Mae Fah Luang Univeisty.
Aj. Chaiyawat Thongintr

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Categories:Types, Business/Law
Published by: QueenElizabeth Boon on Feb 20, 2011
Copyright:Attribution Non-commercial

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11/09/2013

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PEONY HOUES COFFEE Presented toAj.CHAIYAWAT THONGINTR BySTITCH GROUP (B029)Mr.SATTAWAT CHALERNTANARIT
 
4731207002Ms.AUKSORNKORN INTANOI 5131205165Ms.XUEJIAO GUO 5131205232Ms.YANJIE ZHANG 5131205223Ms.PIYAMAPORN CHALONGWONG 5131207067Section 2Tourism ManagementHospitality Industry ManagementSchool of Management Mae Fah Luang University2/2010
 
 
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Content
 Chapter 1 .............................................................................................................................. 5Introduction .......................................................................................................................... 51.1 Background and Significant of the Project ................................................................... 51.3 Benefit of project ......................................................................................................... 61.4 Activities / Time Frame ............................................................................................... 7Chapter 2 .............................................................................................................................. 9Industry profile ..................................................................................................................... 92.1 Nature of Industry........................................................................................................ 92.2 Situation .................................................................................................................... 112.3 Product and Service ................................................................................................... 142.4 Vision of our Organization ........................................................................................ 202.5 Mission...................................................................................................................... 212.6 Business Strategy ...................................................................................................... 23Chapter 3 ............................................................................................................................ 26Market Feasibility Study ..................................................................................................... 263.1 Marketing analysis..................................................................................................... 263.1.1 General environment analysis .............................................................................. 263.1.2Competition Analysis (3C Analysis) .................................................................... 273.2 STP Analysis ............................................................................................................. 323.3 Marketing Mix Strategy ............................................................................................. 33 3.4 Estimated and Sales Forecast and Market Share ........................................................ 37 3.5 General information of consumers. ............................................................................ 383.6 Conclusion ................................................................................................................ 42Chapter 4 ............................................................................................................................ 44Technical Feasibility Study ................................................................................................. 444.1 Product and Operation analysis 4.1.1 Product Characteristics ................................... 444.1.2 Production/Services Process ................................................................................ 574.1.3 Location .............................................................................................................. 604.1.4 Facility Layout .................................................................................................... 614.1.5 Facility management ........................................................................................... 644.1.6 Equipment and tools ............................................................................................ 674.2 Cost of Investment ..................................................................................................... 67

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