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BlackBerryBrandingGuidelinesVersion40March 2007

BlackBerryBrandingGuidelinesVersion40March 2007

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Published by pjanto

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Categories:Topics, Art & Design
Published by: pjanto on Feb 20, 2011
Copyright:Attribution Non-commercial

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04/14/2014

 
BlackBerry Branding Guidelines
 Version 4.0
last updated: March 2007
 
BlackBerry Branding GuidelinesVersion 4.0
 Table of Contents
1.0 Introduction
1.1 Terms and Conditions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11.2 Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21.3 BlackBerry Naming System . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31.4 BlackBerry Naming Misuse . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
2.0 The BlackBerry Brand
2.1 What’s a Brand? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62.2 The BlackBerry Brand Promise . . . . . . . . . . . . . . . . . . . . . . . . . .72.3 The BlackBerry Brand Personality . . . . . . . . . . . . . . . . . . . . . . . .8
3.0 The BlackBerry Logo
3.1 The BlackBerry Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .103.2 Clear space and Minimum Size . . . . . . . . . . . . . . . . . . . . . .11-123.3 Logo Color Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13-143.4 Logo Misuse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .153.5 Logo Placement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
4.0 Graphic Elements
4.1 Build. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .184.2 Color Palette – for Business Marketing Materials . . . . . . . . .194.3 Color Palette – for End-User Materials . . . . . . . . . . . . . . . . . .204.4 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .214.5 Voice Words . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .224.6 Treatment of Voice Words . . . . . . . . . . . . . . . . . . . . . . . . . . . . .234.7 Imagery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .244.8 Smartphone Imagery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .254.9 Smartphone Imagery Misuse . . . . . . . . . . . . . . . . . . . . . . . . . .264.10 Data Flow Patterns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .274.11 Alternate Data Flow Patterns . . . . . . . . . . . . . . . . . . . . . . . . .284.12 Cropping the Data Flow Patterns . . . . . . . . . . . . . . . . . . . . . .294.13 Data Flow Pattern Application – Color Background . . . . . . .304.14 Data Flow Pattern Application – Photographic Background . .31
5.0 Graphic Style
5.1 Visual Elements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .335.2 Visual Elements Misuse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34
 
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