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Table Of Contents

Capitolul 1.Conceptul de marketing internaţional
1.1. Conceptul de marketing.Definire
1.2. Funcţiile Marketingului
1.3. Obiectivele marketingului internaţional
1.4. Internaţionalizarea
2.1.Analiza mediului de marketing
2.2.Mediul extern
2.2.1.Analiza micromediului
2.2.1.1.Micromediul intern
2.2.1.2.Micromediul extern
2.2.2.Analiza macromediului
3.2. Etapele de aplicare a unei analize SWOT
4.2. Strategii de produs
4.3. Strategii de preţ
4.4. Strategii de distribuţie
4.5. Strategii de promovare
5.1.Sinteza managerială
5.2. Analiza situaţiei grupului ARTSANA
5.3. Analiza mediului internaţional
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licenta marketing

licenta marketing

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Published by Larisa Oarga

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Published by: Larisa Oarga on Feb 21, 2011
Copyright:Attribution Non-commercial

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06/14/2013

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