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User Experience Buyer's Guide 2011

User Experience Buyer's Guide 2011

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Published by Econsultancy

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Published by: Econsultancy on Feb 21, 2011
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02/21/2011

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Market Data /Supplier Selection/Event Presentations / User ExperienceBenchmarking / Best Practice /Template Files / Trends & Innovation
 
SAMPLE: UserExperience
Buyer's Guide 2011
SAMPLE ONLY. Please download the full report from:
 
 
SAMPLE: UserExperience
Econsultancy London
4th Floor, 91-93 Farringdon RdLondon EC1M 3LNUnited KingdomTelephone:+44 (0) 20 7269 1450http://econsultancy.com help@econsultancy.com 
Econsultancy New York 
41 East 11th St., 11th FloorNew York, NY 10003United StatesTelephone:+1 212 699 3626 All rights reserved. No part of this publication may bereproduced or transmitted in any form or by any means,electronic or mechanical, including photocopy, recordingor any information storage and retrieval system, withoutprior permission in writing from the publisher.Copyright © Econsultancy.com Ltd 2011
Published February 2011
 
 
User Experience
Buyer‘s Guide 2011
 
Page 1
 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storageand retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2011 
Contents
1.
 
Introduction ..................................................................... 1
 
2.
 
 About Econsultancy ......................................................... 2
 
3.
 
Executive Summary ......................................................... 3
 
4.
 
The Market ....................................................................... 5
 
4.1.
 
Market value and growth ............................................................ 5
 
4.1.1.
 
Size of market compared to other online marketingchannels ................................................................................... 6
 
4.2.
 
Spending trends in different sectors ........................................... 7
 
5.
 
Market Trends ................................................................. 8
 
5.1.
 
Companies focus on strategy as market matures ....................... 8
 
5.2.
 
Companies recognise link between business performanceand customer experience .......................................................... 10
 
5.3.
 
Humanisation of user experience online ................................... 12
 
5.4.
 
 Analytics becomes important
but not the silver bullet .......... 14
 
5.5.
 
 Wider range of new formats and devices available ................... 16
 
5.6.
 
The evolution of search impacts user experience ..................... 18
 
5.7.
 
Return on Investment and benefits of best practice userexperience ................................................................................... 19
 
6.
 
Strengths, Weaknesses, Opportunities and Threats(SWOT) .......................................................................... 21
 
6.1.
 
Strengths ..................................................................................... 21
 
6.2.
 
 Weaknesses................................................................................ 22
 
6.3.
 
Opportunities ............................................................................ 24
 
6.4.
 
Threats ....................................................................................... 26
 
7.
 
Costs and Pricing Models .............................................. 28
 
7.1.
 
Method of charging ................................................................... 28
 
7.2.
 
Success-based fees ..................................................................... 28
 
7.3.
 
Cost of services .......................................................................... 28
 
8.
 
Tips and Pitfalls ............................................................. 29
 
8.1.
 
Introduction .............................................................................. 29
 
8.2.
 
Does the agency have the right credentials and is it workingto recognised standards? .......................................................... 30
 

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