What is the difference between a product and a brand?
is anything that can be offered to the marketthat may satisfy the need, want, and demand of a certain individualor market. It is also called as
. Product is morethan just a material object. It is also an inclusive package of benefits or satisfactions that the consumer or buyer may achieveupon purchase or usage. A product is the total amount of all physical, psychological, symbolic, and service attributes. Severalexamples of products are the following: hamburger, fries, and softdrink.On the other hand,
is a symbolic manifestation of all theinformation connected with a company, product, or service. A brand is typically composed of a name, logo, and other visualelements such as images, colors, and icons. It is believe that a brand puts an impression to the consumer on what to expect to the product or service being offered. In other application, brand may be referred as a
, which is legally an appropriate term. Insummary, a 'brand' is a symbol of a product (
, company (
or even an individual(
to identify what it is. Specifically, an example of brand is McDonald's fast food restaurant, which carries the world'smost popular
A brand can be far more than a product. A brand can be a service,a city, and even you can position yourself as a brand.A brand helps to recognize a product or service. In the earlieryears of branding, a brand represented the quality of a product.Now it has gone far beyond that. A brand can represent a lifestylealongside quality. People feel comfortable with a certain brand,not only because of the product but also because it gives self-esteem or creates an image.A brand can extend to almost anything!