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Published by: saleemmiazi on Feb 21, 2011
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07/20/2014

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What is the difference between a product and a brand?
 In marketing,
product 
is anything that can be offered to the marketthat may satisfy the need, want, and demand of a certain individualor market. It is also called as
 goods
or 
service
. Product is morethan just a material object. It is also an inclusive package of  benefits or satisfactions that the consumer or buyer may achieveupon purchase or usage. A product is the total amount of all physical, psychological, symbolic, and service attributes. Severalexamples of products are the following: hamburger, fries, and softdrink.On the other hand,
brand 
is a symbolic manifestation of all theinformation connected with a company, product, or service. A brand is typically composed of a name, logo, and other visualelements such as images, colors, and icons. It is believe that a brand puts an impression to the consumer on what to expect to the product or service being offered. In other application, brand may be referred as a
trademark 
, which is legally an appropriate term. Insummary, a 'brand' is a symbol of a product (
Coca-Cola
)
, service(
 Eurostar trains
)
, company (
Campari
)
or even an individual(
 Michael Jordan
)
to identify what it is. Specifically, an example of  brand is McDonald's fast food restaurant, which carries the world'smost popular 
olden Arches
 
A brand can be far more than a product. A brand can be a service,a city, and even you can position yourself as a brand.A brand helps to recognize a product or service. In the earlieryears of branding, a brand represented the quality of a product.Now it has gone far beyond that. A brand can represent a lifestylealongside quality. People feel comfortable with a certain brand,not only because of the product but also because it gives self-esteem or creates an image.A brand can extend to almost anything!
 
The difference between a brand and a product
Product:
y
 
T
he '
T
esco' or 'Carrefour' effect. People buy it because it ischeap, easily available and convenient
y
 
M
arket is easily 'stolen' by another competitor
y
 
'Positioning' changes from time to time, as in the need toconstantly morph into a completely new persona. Lacksgrounding
y
 
G
eneric, nothing memorable Fulfill immediate needs/desiresBrand:
y
 
R
eaches a level of loyalty where the person will look foranother supplier if the supplier they usually frequent runsout or stocks
y
 
Long-term relationship with the brand
y
 
R
emains consistent over time, with only an upgrading of look
y
 
D
efines the purchaser Becomes the foundation for futureofferings
T
hus, based on the benefits it is no wonder why some products areturned into brands that extend more than just a name.
DiffERent vERsioN
Product is the item which the brand produces. A certain productcan have several brands meaning they are produced by differentcompanies or manufacturers.
T
here are also times when aparticular brand produces different type of products
 
E
xample:Product:
D
etergent Powder.Brands:
T
ide, Ariel, Henkel (...etc)Sometimes, there are brands that has other products. Forinstance,
T
ide has detergent powder, detergent bar, etc.
T
he difference between a product and brand is that a productrefers to the physical object produced either a physical or aservice, whereas brand refers to the title given to the certainproduct or services that is recognizable to the consumers.-quote-"In marketing, it defines as a product of anything that can beoffered to a market that might satisfy a want or need. It is not justa physical object but a complete bundle of benefits or satisfactionthat buyers perceive when they will obtain if they purchase theproduct. It is the sum of all physical, psychological, symbolic andservice attributes.On the other hand, a brand is trade name given to particularproduct or service. It is the recognizable kind, a trademark. Inmarketing, a brand is the symbolic embodiment of all theinformation connected with a product or service. It includes aname, a logo, and other visual elements such as images orsymbols. It also encompasses the set of expectations associatedwith a product or service which typically arise in the minds of thepeople."

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