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Published by saleemmiazi

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Published by: saleemmiazi on Feb 21, 2011
Copyright:Attribution Non-commercial

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11/16/2011

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1
Chapter 10Chapter 10Product andProduct andBrand DecisionsBrand DecisionsChapter 10Chapter 10Product andProduct andBrand DecisionsBrand Decisions
 
2
K
ey Issues
Difference between product and brand
Country of Origin
Maslow Need Hierarchy
Gloabal Product Planning Strategy
Identifying New Product Ideas
 
3
Basic Product Concepts
A product is a _______________
²________ Attributes²________ Attributes
Product classification
²Consumer goods²Industrial goods

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