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Table Of Contents

Exchange an Transaction
What is Marketed
Who Markets
Market
The Holistic Marketing Concept
Holistic Marketing
1, Needs, wants and demand
3, Offering and Brands
4, Value and Satisfaction
5, Marketing channels
6, Supply chain
7, Competition
8, Marketing environment
9, Marketing planning
What is ´Marketing Environmentµ
Why scan environment
Marketing Environment
Internal Environmental Factors ²
External Environment Factors
1, Economic Forces
2, Technological Factors
3, Socio-Cultural Factors
5, Political/Legal Environment
6, Nature Environment
Competitive Environment
STP
S -Segmentation
Levels of market segment
Basis for Segmentation
Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Behavioral Segmentation
Market segment must be
T -Targeting
What is CRM
Total Customer Satisfaction
Building customer relationship
Identify
Differentiate
Interact
Customize
Why do people shop?
Consumer decision process
Marketing Research
Marketing Research process
Developing the research plan
Product Life Cycle
New product development
Product
Product Levels:
Product Classification
A, Durability and Tangibility
Consumer Goods Classification
Industrial Goods Classification
Product System
Product mix
Branding and Packaging
Packaging
Benefits
Labeling
Pricing methods
Pricing strategies
Geographical pricing
Price Discount and Allowances
Promotional Pricing
Differentiated pricing
Promotion
Advertising
Sales promotion
Public relations and publicity
Events and experiences
Direct marketing
Personal selling
Managing marketing communication
Mission
Money
Message
Media
Measurement
Guerrilla marketing
Strategies
Digital Marketing
Green Marketing
Social Marketing
History
Viral Marketing
Examples
Methods
Interactive marketing
B2B Marketing
Bottom of the pyramid marketing
Political marketing
Morph marketing
Marketing Information System
(A) Internal company record
(B) Marketing intelligence activities
(C) Marketing Research
Sales Forecasting
Sales Forecasting method
Jury of executive opinion
Poll of sales force opinion
Projection of past sales
Survey of customers· buying plans
Regression Analysis
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Marketing Essentials

Marketing Essentials

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Published by Mohit Makhijani

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Published by: Mohit Makhijani on Feb 21, 2011
Copyright:Attribution Non-commercial

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05/18/2013

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