Scribd


@


Self‐Publishing
Boot
Camp

February
21,
2011

 
Scribd
::
Quick
Facts


  >65
million
users/month

  #73
global
website

  >1
billion
pages
of
HTML5

  >40
million
Readcasts

  1
of
5
Facebook
IP
partners

  2011
WEF
Tech
Pioneer

Scribd
::
Reader
Demographics


…nearly
even
split
male
and
female


…young
with
over
60%
of
trafHic




between
the
ages
of
18
and
49


…educated;
nearly
60%
have
college


or
post
graduate
degrees

 Scribd
::
Connec:ons
Through


Content
Interests,
Not
Just
Friends

 Scribd
::
Who
Publishes


Publishers,
 Individuals
 Gov’t
&
Orgs
 Universities




Media
&
Corp.
 o 
Barack
Obama
 o 
OECD
 o 
Harvard

o 
Microsoft
 o 
Deepak
Chopra
 o 
WEF
 o 
Oxford


o 
Facebook
 o 
Justin
Halpern
 o 
FCC
 o 
NYU

o 
Ford
 o 
Fannie
Flagg

 o 
FBI
 o 
Princeton

o 
NY
Times
 o 
Jim
Webb
 o 
UN
–
Habitat
 o 
MIT


o 
Random
House

 o 
Meg
Whitman
 o 
Int’l
Red
Cross
 o 
Stanford


o 
O’Reilly
 o 
Mark
Warner
 o 
UNICEF
 o 
Duke


o 
Wiley
 o 
Patti
Austen
 o 
Nat’l
Archive
 o 
U.
of
Georgia


o 
BBC
 o 
Kemble
Scott
 o 
Museum
of
 o 
UNC


o 
CBS
 o 
Fred
Siebert
 London
 o 
Brown

 GeDng
Started:


www.scribd.com/scribd101

Indie
Authors
on
Scribd

 
Building
a
Community
::
Tips


  Publish
regularly

  Comment
on
others’
work

  Interact
with
‘inHluencers’

  Connect
to
Facebook,
Twitter

  Readcast
your
recommendations

  Pay
attention
to
formatting


 Follow
Me:


www.scribd.com/tammysf