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Hindustan Times No TV Day - Social Media Case Stidy

Hindustan Times No TV Day - Social Media Case Stidy

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Published by Girish Mahajan
What does it take to hit the top 5 slot of fastest growing FB pages in India and join the elite list of top 40 brands in the World!!
All this in just 20 Days!!
What does it take to hit the top 5 slot of fastest growing FB pages in India and join the elite list of top 40 brands in the World!!
All this in just 20 Days!!

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Published by: Girish Mahajan on Feb 22, 2011
Copyright:Attribution Non-commercial

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02/22/2011

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HT No TV Day
What does it take to hit the top 5 slot of fastest growing FBpages in India and join the elite list of top 40 brands in theWorld!!All this in just 20 Days!!
 
India’s biggest and the most intensive SM
campaign ever!!
20 Days
100,115 Fans!
3 Mn
Post Impressions
43,635
Interactions or 2100 Interactions per Day!!
5000+ Fans everyday!!
Post Impressions 14,000+ Impressions everyday!
# Posts 110
128,475
Monthly active users26,000 impressions per post!
Source: Facebook InsightsFacebook API tool Buzzref 
 
Where do we stand? The highest growth rateacross all FB brand pages in India!!
121,109115,263110,288100,421100,11187,71165,21549,01617,99615,3736,5025,8244,7423,8143,7061,313
Fans Growth of Facebook brand pages from 13 Jan
 –
2 Feb
Source: Facebook API tool Buzzref 
HT No TV day figured in the elite top 5 in fan growth during the given timeperiod
The 2
nd
biggest media page on Facebook after MTV India and far ahead of allits competitors!
The top 4 brands include iconic brands like MTV, Nike and Pepsi that enjoyhuge loyalty and traction
Also all top 4 brands have a strong heritage on FB with MTV, Pepsi and TataDocomo being active since 2007!!+9%+18%+10%+16%
+3153%

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