Professional Documents
Culture Documents
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·ooden handicrafts
aarble handicrafts
Traditional embroideries
Traditional clothes
aetal handicrafts
`eather handicrafts
Clay decoration pieces
aarbles and precious metal ornaments
T-shirts
augs\cups
Trousers
áats\caps
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Pakistan is fortunate enough for its fine handicrafts in all over the world, many
private enterprises import the cultural handicrafts at international level and earn
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alot, where the other countries use their own stamps for selling those products,
sometimes precious handicrafts like metal works and wooden products are
smuggled from here which has high demand in international market.
·e have a great opportunity to promote the label of our own country with our
special products as well as we have opportunity to produce such king of precious
ornaments and handicrafts at low labor cost in our country, as well as it will pay a
part in poverty reduction somehow, similarly providing own desired designing on
user¶s selected items is an innovation in Pakistan, online t-shirts and the other
related things would be designed by outsources.
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The total estimated cost for this project is 10 lacks rupees. Out of the total 7 lacks
will be used for purchasing ready made handicrafts from different areas of Pakistan
and the rest will be used to meet the working capital requirement.
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aost of the enterprises directly exports handicrafts at low cost, moreover some
websites are doing this work but not at that large scale, but they are offering high
rates of cheap products, similarly some of them don¶t offer single pieces for sale.
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·e shall do marketing through online advertisement, through broachers and
placing placards on the handicrafts related stores.
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Online advertisement 25000
Broachers 2000
Placards\charts\banners 5000
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Rue to Pakistan¶s fine quality handicrafts production and high demand over the
country and outside the country this market is getting broader day by day. but the
online market for such kind of precious handicrafts is not that large and there is a
gap in market, we need to improve our quality along with the quantity of these
products.
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+ $ The increasing household formation will increase the target markets.
: The sales of crafts generally revolve around special occasions
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: They spend lot of money on house hold decorative
items .They will be the part of our target market.
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There are thousands of small and large scale manufacturing setups working in the
industry. Baluchistan, 2·FP, Punjab, Sindh and Azad Jammu and Kashmir have
their own unique
specialties in handicrafts and are famous for different crafts.
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·e will use the following strategies:
The price of our products will be on the per unit basis, it will depend on the
category of the product, the type of work, the more precious craft work will be
charged higher in comparison to the other products.
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·e will place our products in some departmental stores so that they will sell it on
10% commission. And people or say consumer will come across our products .
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·e will place our product info along with prices on some social media web sites,
like facebook, twitter, orkut etc . a large number of viewers will come across our
product, and will get to know about our products.
·e will print interactive and eye catching broachers to attract our buyers.
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(Smeda ·ebsite)
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Offices 3
Furniture 4 chairs and 3 tables(for 3 offices)
Sofas 3
Fans 3
Air-conditioners 3
·all clocks 3
Carpets 3
Computers 6
Vehicles 3 bikes+3 pickups
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eadymade handicrafts would be sold as well as the plane products like t-shirts,
mugs etc would be purchased and value will be added through outsourcing, we
need not using our own machines for designing and no need hiring labour,because
according to analysis it would be costly to adding value by our own.
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Stock room120sq.ft
Customer service corner120sq.ft
Garage for office vehicle120sq.ft
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Total=360sq.ft
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ent of 3outlets.15000\month
Electricity bill.700\month
4 56/557)
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Categories:
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ornaments
T-shirts £
Total=5000+10,000+1000+2000+2000+2000+3000+1000+500+4000+2000=2750
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Capital investment:
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82557!
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4c..555
·orking Capital:
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56/557)
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A comprehensive financial analysis & projections of the project show that the
project has
a potential to bring healthy positive returns to the investors. All estimates are
conservative with minimal number of sales in the initial phase.
@ 44%
Payback Period (yrs) 4.17
To create an enabling environment for the targeted poor producer groups in non
farm sector, particularly in rural and peri-urban areas, enabling them to help
themselves become vibrant and competitive entities in the economic growth of
Pakistan And establish a common platform /giant store of hand made crafts from
all over country. ·here not only local people served but also foreign market gap of
represent ting seat of Pakistanis products is fulfilled via online web portal. Also we
provide a new feature of customizing cloths that customer¶s attraction.
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Capital investment:
·orking Capital:
@nitial Financing:
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