References

Journals

Alwitt, Linda F. & Prabhaker, Paul R. (1994, p. 1). Identifying who dislikes television
advertising: Not by demographics alone. Journal of Advertising Research, 34 p. 1.

Ewing, Michael T., Foster, Charles, Du Plessis, Erik (2001 p. 2). Cinema Advertising Re-
considered. Journal of Advertising Research, 41 p. 1.

Mittal, B. (1994). Public assessment of TV advertising: Faint praise and harsh criticism. Journal
of Advertising Research, 34(1), p. 1

Internet

Fox, R. F. (2001, November). Warning Advertising May Be Hazardous to Your Health: Ads Pose
a Threat to Physical, Emotional, Social, and Cultural Well-Being. USA Today (Society
for the Advancement of Education), 130, 62+. Retrieved October 1, 2006, from Questia
database: http://www.questia.com/PM.qst?a=o&d=5002426205
UID: trevathantim@yahoo.com Password: Welcome

Frisman, P. (2005). Movie Advertising and Starting Times. OLR Research Report.
Retrieved November 13, 2006, from http://www.cga.ct.gov/2005/rpt/2005-R-0091.ht

Goldstein, P. (2005) The Big Picture: Now Playing: A Glut of Ads. (L.A. Times, July 12, 2005).
http/www.latimes.com/business/custom/admark/la-et-goldstein12jul12,1,35978.story
(The above link is no longer accessible, but recorded for the article below as a reference
within the text)
http://bigpicture.typepad.com/comments/2005/07/declining_movie.html

Nadar, R. (2003). Opposition to On-screen Commercials. Commercial Alert Web Site

Retrieved Nov. 13, 2006, from http://www.nomovieads.com

Peele, S. (1995). , Fisch v. Loews Cineplex Entertainment Group Retrieved February 23, 2003,
from http://www.nomovieads.com

Robertson, A. (2001) Movies Houses Build Ad Business. The Business Journal

(July 6, 2001 v21 i41 p3).Retrieved September 30, 2006 from
Infotrac database: http://www.infotrac-college.com
UID: trevathantim@yahoo.com Password: pxflfq2b7m

Ruskin, G. (2006). Ad Creep. Retrieved November 13, 2006, from

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 http://www.commercialalert.org/issues/culture/

Schudson, M. (1984). Advertising, the Uneasy Persuasion: Its Dubious Impact on American
Society. New York: Basic Books. Retrieved October 1, 2006, from Questia database:
http://www.questia.com/PM.qst?a=o&d=88989576