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Table Of Contents

Introduction
Executive Summary
SITE FACTORS
DEMOGRAPHICS AND THE LOCAL ECONOMY
COMPETITIVE GOLF MARKET
MARKET OPPORTUNITY CONCLUSIONS
PLAY POTENTIAL AT THE PROPOSED FACILITY
FINANCIAL OVERVIEW
SUMMARY CONCLUSION
Project Overview
HERITAGE LAND BANK
SITE DESCRIPTION / CONCEPTUAL PLAN
GIRDWOOD
ALYESKA RESORT
SUMMARY
Market Area Overview
DEFINING THE MARKET
DEMOGRAPHIC OVERVIEW
KEY ECONOMIC FACTORS
Girdwood
Anchorage
State of Alaska
CLIMATE
National Trends
Anchorage Golf Demand
Potential Visitor Demand
Anchorage Golf Supply
Golf Market Competitive Analysis
Competitive Assessment Review – Public Access Golf Courses
Anchorage Course Profiles
Significant Findings
Market Opportunity Analysis
GOLF MARKET SUPPLY AND DEMAND SUMMARY AND CONCLUSIONS
CONCEPT RECOMMENDATIONS
MARKET SHARE CONCLUSIONS
Financial Overview
ACTIVITY LEVELS
PROPOSED FEE SCHEDULE
CASH FLOW STATEMENT
FIXED EXPENSES
DEPARTMENTAL / VARIABLE EXPENSES
RESULTS
THE ECONOMICS OF GOLF
UTILIZATION OF FINANCIAL PROJECTIONS
MANAGEMENT ALTERNATIVES
Appendices
APPENDIX A – DETAILED DEMOGRAPHICS
Summary Demographic
Demograph Trend
APPENDIX B – CLIMATE TABLES
APPENDIX C – MANAGEMENT OPTIONS
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Published by Ike David

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Published by: Ike David on Feb 22, 2011
Copyright:Attribution Non-commercial

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11/16/2011

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