Social media — acebook, twitter, and beyond — istransorming the way businesses communicateand interact with their customers. As a businessproessional, i you ail to ully understand andcompletely commit to leveraging social media inyour business, you are at a major disadvantage.Whether you do or do not have a social media presence,you need to hear and see how the social mediapioneers and your peers are using this revolutionarytechnology. Today, thousands o companies worldwideare leveraging the power o social media to get closerto their customers and become more eective,efcient, and proftable enterprises:
social media presence in 2011.
are using social media as a major channel otheir marketing, communications – and customerservice.
Why are these companies doingthis? Social media is where theircustomers live:
o their online time at social media sites. Thisphenomenon is catching fre globallyAnd in 2011 social media will stop being just
customers, understanding what they want, anddelivering products and services they need:
use social media or more than marketing andcommunications.
are in departments other than marketing.
media or customer care.
Your customers now expect you to befully using with social media for far morethan pushing out marketing messages.
Social media is now an integral part o your
your business, you will get let in the dust.Case in point: there are companies and brandsthat now have more than 18,000,000 riendson acebook. Clearly, the potential or maximum
the frst time ever, social media gives your companya warm, human channel to engage, respond, andpersonalize customer service more eectively andefciently than ever beore.Even better, the eedback you get will giveyou insights into the needs and wants o yourcustomers that you can only get through social
customer-sensitive products and services—and gaina competitive edge.
Good enough is not good enoughanymore.
The Corporate Social Media Summit
is theonly conerence that gives you the insights andstrategies to proftably harness the power o social
social media conerence that lets you proft romthe knowledge and experiences o senior corporatepractitioners – and gain insights and best practicesthat you can take back to your own ofce andimplement immediately.Every session on our agenda has been requested
practitioners and strategists shaping the uture osocial media.
– or not – this is the conerence you need to attend.
knowledge, skills, and best practices to ensure
or 2011 and beyond.
Kodak, Coca Cola, PepsiCo, Best Buy; giving youin-depth insight into what makes their socialmedia so successul and giving you practicalinormation that you can apply in your businessimmediately.
interactive sessions across a range o ormats.
share and learn rom your peers and gain insights.Do not miss this opportunity to get out on theleading edge o corporate social media. Notattending can mean missing where your customers—and revenues—are going in 2011 and beyond.
Do you understand theimportance of social mediato your business?
Then you need to attend theCorporate Social Media Summit.
1. Targeted,relevant learning
An exclusively business focusedconference agenda – created frommonths of research with seniorpractitioners and strategists
2. Engage with yourcommunity
A meeting place for corporatesocial media movers and shakers.Over 170 big corporates attendedlast year - like NASCAR, Dunkin’Brands, Hertz, Cadbury and Desigual
3. Insights that willshape your future
Get best practice and advice fromover 20 large corporations at theforefront of corporate social media
4. Get the answersyou need straightfrom your peers:
Every session has inbuilt questiontime and interactivity as standard
5. An independentforum
Our agenda is the product of primaryresearch, and it is entirely independent.We are not here to sell you solutions/ software/services. You will receive awell-balanced, innovative and informative
brieng to enable you to make the best
decisions for your business
6. Measure socialmedia valuefor you
Get solid advice from peers on
how to dene social media’s
effectiveness for your company– and make your CFO smile
Social media is out there, transforming the business world.
That’s why you need to be here:The 2011 Corporate Social Media Summit.