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The Corporate Social Media Summit NYC 2011

The Corporate Social Media Summit NYC 2011

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Published by Nick Johnson
This is a brochure for the 2011 Corporate Social Media Summit - taking place in New York on June 21st and 22nd.

You can download your own copy at http://bit.ly/g698un

The conference features ONLY corporate speakers. Companies like Dell, Kodak, Besy Buy, PepsiCo, Coca Cola, American Express, Newell Rubbermaid and Dell are all sharing best practice and insight.

Last year, 95% of our 170+ attendees said they learn stuff they could use back in the office to improve their own social media strategy.

If you'd like to find out more, head to http://bit.ly/g698un
This is a brochure for the 2011 Corporate Social Media Summit - taking place in New York on June 21st and 22nd.

You can download your own copy at http://bit.ly/g698un

The conference features ONLY corporate speakers. Companies like Dell, Kodak, Besy Buy, PepsiCo, Coca Cola, American Express, Newell Rubbermaid and Dell are all sharing best practice and insight.

Last year, 95% of our 170+ attendees said they learn stuff they could use back in the office to improve their own social media strategy.

If you'd like to find out more, head to http://bit.ly/g698un

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Categories:Types, Brochures
Published by: Nick Johnson on Feb 22, 2011
Copyright:Attribution Non-commercial

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11/30/2011

 
LOOK INSIDE to see our extensive array o top quality speakers and social media shaping agenda
Learn and share with an exclusively corporate community:
– speakers are leading strategists rommultinational corporations– sessions are designed to enhance and improveyour corporate media strategy – and success– topics have been requested by your peersand deal with the major issues aecting yourcompany today – and tomorrow
Get exclusive insightrom our seniorcorporate speakerlineup including:
The very best social media conerenceI’ve attended in the last year”
Stacy DeBro, CEO, Mom Central
How to leverage socialmedia to turbo-chargecustomer engagement 
and build lasting relationships
How to eectively embedsocial media throughout yourcompany
 
and constructa more cohesive strategy
Assess your social mediaimpact
 
and monetize to boostyour bottom line
Location based social media’simpact
 
on your uture socialmedia strategy
A practical and interactive business conerence built or a corporate audience:
The Second Annual
Corporate Social Media Summit 2011
Leverage the power osocial media or better marketing,customer engagement andenhance proftability
Two-day business conerence, 21-22 June 2011
The Helmsley Hotel, New York City
useulsocialmedia.com/newyork
 
Social media — acebook, twitter, and beyond — istransorming the way businesses communicateand interact with their customers. As a businessproessional, i you ail to ully understand andcompletely commit to leveraging social media inyour business, you are at a major disadvantage.Whether you do or do not have a social media presence,you need to hear and see how the social mediapioneers and your peers are using this revolutionarytechnology. Today, thousands o companies worldwideare leveraging the power o social media to get closerto their customers and become more eective,efcient, and proftable enterprises:
•77%ofmajorcorporationsareincreasingtheir
social media presence in 2011.
•79ofthe100largestFortune500corporations
are using social media as a major channel otheir marketing, communications – and customerservice.
Why are these companies doingthis? Social media is where theircustomers live:
•IntheU.S.,internetusersspendupto25%
o their online time at social media sites. Thisphenomenon is catching fre globallyAnd in 2011 social media will stop being just
aboutmarketing.It’sabouttotallyengagingyour
customers, understanding what they want, anddelivering products and services they need:
•In2011,73%ofthecompaniespolledwill
use social media or more than marketing andcommunications.
•57%ofthesocialmediateamswithincorporations
are in departments other than marketing.
•70%ofcompaniesintheU.S.nowusesocial
media or customer care.
Your customers now expect you to befully using with social media for far morethan pushing out marketing messages.
Social media is now an integral part o your
competition’smarketingandcustomerrelationsstrategy.Ifyou’renotontracktointegrateitwithin
your business, you will get let in the dust.Case in point: there are companies and brandsthat now have more than 18,000,000 riendson acebook. Clearly, the potential or maximum
customercommunicationandretentionisthere.For
the frst time ever, social media gives your companya warm, human channel to engage, respond, andpersonalize customer service more eectively andefciently than ever beore.Even better, the eedback you get will giveyou insights into the needs and wants o yourcustomers that you can only get through social
media.Insightsthatwillhelpyoudevelopbetter,
customer-sensitive products and services—and gaina competitive edge.
Good enough is not good enoughanymore.
The Corporate Social Media Summit
is theonly conerence that gives you the insights andstrategies to proftably harness the power o social
mediaacrossyourwholecompany.It’stheonly
social media conerence that lets you proft romthe knowledge and experiences o senior corporatepractitioners – and gain insights and best practicesthat you can take back to your own ofce andimplement immediately.Every session on our agenda has been requested
exclusivelybyyourpeers,thein-house
practitioners and strategists shaping the uture osocial media.
Ifyourcompanyworkshasasocialmediapresence
– or not – this is the conerence you need to attend.
•Therearefourthemestoequipyouwiththe
knowledge, skills, and best practices to ensure
yourcompany’ssocialmediastrategyisasuccess
or 2011 and beyond.
•Ourspeakersareseasonedsocialmediaprofessionalsfrombigbusiness;WholeFoods,
Kodak, Coca Cola, PepsiCo, Best Buy; giving youin-depth insight into what makes their socialmedia so successul and giving you practicalinormation that you can apply in your businessimmediately.
•Theconferenceoffers12hoursofdynamicand
interactive sessions across a range o ormats.
•You’reguaranteedabundantnetworkingtimeto
share and learn rom your peers and gain insights.Do not miss this opportunity to get out on theleading edge o corporate social media. Notattending can mean missing where your customers—and revenues—are going in 2011 and beyond.
Dear colleague
Do you understand theimportance of social mediato your business?
Then you need to attend theCorporate Social Media Summit.
Why?:
1. Targeted,relevant learning
 An exclusively business focusedconference agenda – created frommonths of research with seniorpractitioners and strategists
2. Engage with yourcommunity
 A meeting place for corporatesocial media movers and shakers.Over 170 big corporates attendedlast year - like NASCAR, Dunkin’Brands, Hertz, Cadbury and Desigual
3. Insights that willshape your future
Get best practice and advice fromover 20 large corporations at theforefront of corporate social media
4. Get the answersyou need straightfrom your peers:
Every session has inbuilt questiontime and interactivity as standard
5. An independentforum
Our agenda is the product of primaryresearch, and it is entirely independent.We are not here to sell you solutions/ software/services. You will receive awell-balanced, innovative and informative
brieng to enable you to make the best
decisions for your business
6. Measure socialmedia valuefor you
Get solid advice from peers on
how to dene social media’s
effectiveness for your company– and make your CFO smile
Social media is out there, transforming the business world.
That’s why you need to be here:The 2011 Corporate Social Media Summit.
Sincerely,
Will Taylor
UsefulSocialMedia
 
Designed or you – the corporate.
3 months of research to ensure every session speaksdirectly to a corporate audience.
Unrivalled networking opportunities
Last year Samsung, Air France KLM, Publix andMcDonalds were some of the 170+ in attendance.
Best practice rom leading corporate peers:
All speakers are from big corporates with skinin the game experience.
High end discussion
The conversation is on how to take your businessto the next level with advanced topics and highend strategy.
A proven track record o success
95% of past attendees say they learnt usefulstrategies and best practice at the CorporateSocial Media Summit.
What makes this event betterthan all the other social mediaconerences out there?
Simple. An exclusiveocus on business.
Too many events in this area are populated by ‘socialmeda gurus’ (read service providers and consultants)as speakers, and discuss ‘social media issues’ in thebroadest possible terms.They’re barely relevant to a corporate audience at all.
The Corporate Social Media Summit is dierent.Why?
Coca Cola
 Ashley Brown
Director of Digital Communications
 Best Buy
Gina Debogovich
Director and Social Media Leader 
 American Express
Laura Fink
Vice-President Social Media
 Newell Rubbermaid
Bert DuMars
Vice President E-Business and Interactive Marketing
 Kodak
Tom Hoehn
Director of Interactive Marketing
 AT&T
Christopher Baccus
Executive Director of Digital  and Social Media
 Dell
Richard Binhammer
Head of Social Media and Corporate Reputation Management 
 Marriott
John Wolf
Head of Digital 
 Adobe
Maria Poveromo
Director of Social Media
 Whole Foods
Bill Tolany 
Head of Social Media
 Citi
Paul Butcher
Head of Digital 
 Pfzer
Kate Bird
Director,Corporate Internet Communications
 Union Pacifc
Tim McMahan
 
Head of Web Team
 Hewlett Packard
Michael Procopio
 
Social Media Strategist 
 Turbo Tax
Chelsea Marti
Social Media Manager 
 SAP
William Robb
 
Director Global Social Media Marketing
 PepsiCo
Josh Karpf
Senior Manager,Digital Media Communications
 Ofce Max
 
Mark Andeer
Vice President of Brand Strategy 
South West Airlines
 
 Alice Wilson
Manager of Social Marketing
Web Trends
 
Hope Frank
Chief Marketing Ofcer 
 
Web Trends
 
Justin Kistner
Senior Social Media Manager 
 
Epic PR Group
 
 Adele Cehrs
President 
AND MANY MORE!
20+ o the leading strategists in corporate social media – in one place
GREAT day at #CSM10 today!!”
Radian 6

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