Stanton Communications

Media Summary
As of 7/9/10

TYPE TITLE SOURCE DATE NOTES

NEGATIVE Peter Goodman ▪ New York Times 3/4/10; Rapid Response

3/12/10 Written response to Peter Goodman

NEGATIVE In Hard Times, Lured Into Trade School ▪ New York Times 3/14/10 Responsive
and Debt Responded to increasingly negative calls, emails
Prepared letter to editor, withheld due to lack of CCi
focus in the article
NEGATIVE Schools of Sharks ▪ The Atlantic 3/17/10 Rapid Response
Responding to negative article in The Atlantic, letter
sent to ACCRAO in lieu of author response
POSITIVE Near Death Experience Catapults Soldier ▪ Seattle Post-Intelligencer Military 3/25/10 Proactive Outreach
to Life of Success Blog Resulting from GREAT Awards outreach

INTERVIEW Mark Pelesh, Rob Lytle, Chris Ross ▪ Doug Lederman with Inside Higher 3/26/10 Proactive Outreach
Ed Resulting from Parthenon study outreach

INTERVIEW Mark Pelesh, Chris Ross ▪ Daniel de Vise with Washington 3/29/10 Proactive Outreach
Post.com (College, Inc. blog) Resulting from Parthenon study outreach

POSITIVE For Profits vs Community Colleges ▪ Washington Post.com (College, Inc. 3/31/10 Proactive Outreach
blog) Resulting from Parthenon study outreach

1
 Stanton Communications
Media Summary
As of 7/9/10

TYPE TITLE SOURCE DATE NOTES

PRESS Analysis of DOE Data Shows Success ▪ Bloomberg 4/1/10 Press Release
RELEASE Rates and Income Gains Achieved While ▪ EuroInvestor Worldwide Network Pick-Up of release distributed on Business Wire
Serving At-Risk Students ▪ BusinessWeek
▪ Enhanced Online News
▪ Career College Central
▪ Yahoo! Finance
▪ Centre Daily Times
▪ trading-house.net
▪ Forbes
WEBINAR Mark Pelesh and Rob Lytle ▪ Career College Central 4/1/10 Proactive Outreach
▪ Colorado Springs Gazette Parthenon study data release webinar
▪ KSBW-TV 8
▪ DIVERSE: Issues in Higher
Education
INTERVIEW Mark Pelesh ▪ Amy Scott with Marketplace 4/1/10 Proactive Outreach
Resulting from Parthenon study outreach

POSITIVE How Students Fare at For Profit Schools ▪ Inside Higher Ed.com 4/1/10 Proactive Outreach
Resulting from Parthenon study outreach

POSITIVE How Students Fare at For Profit Schools ▪ Career College Central 4/1/10 Pick Up of Inside Higher Ed article (above)

NEUTRAL For-profit colleges fight rep with study ▪ Marketplace 4/1/10 Proactive Outreach
▪ Marketplace.com Resulting from Parthenon study outreach

NEUTRAL For Profit Colleges Outpace Public 2 year ▪ Chronicle of Higher Education.com 4/1/10 Proactive Outreach
Institutions, Report Says (The Ticker blog) Resulting from Parthenon study outreach

2
 Stanton Communications
Media Summary
As of 7/9/10

TYPE TITLE SOURCE DATE NOTES

NEGATIVE For-Profits vs. Community Colleges—the ▪ Chronicle of Higher Education.com 4/1/10 Resulting from Parthenon study outreach
Debate Continues (Brainstorm blog)

INTERVIEW Mark Pelesh and Chris Ross ▪ Arelis Hernandez with Diverse: 4/1/10 Proactive Outreach
Issues in Higher Education.com Resulting from Parthenon study outreach

POSITIVE Report: For-Profit Schools Better Value ▪ Diverse: Issues in Higher 4/1/10 Proactive Outreach
for Low-Income Students Than Two-Year Education.com Resulting from Parthenon study outreach
Publics

POSITIVE For-profit college graduates realize ▪ Colorado Springs Gazette 4/1/10 Proactive Outreach
income gains, study shows Resulting from Parthenon study outreach

NEGATIVE For-Profit vs. Nonprofit Higher Education: ▪ Earth Times (via American 4/1/10 Reaction to Parthenon
Community Colleges Respond Association of Community Colleges)

NEGATIVE College, Inc. ▪ Frontline 4/4/10 Rapid Response

Corinthian students portrayed in segment, materials
prepared in response in advance
POSITIVE The Truth About For-Profit Schools ▪ Washington Monthly 4/5/10 Proactive Outreach
Resulting from Parthenon study outreach

NEVER N/A ▪ Anderson Cooper 4/6/10 Rapid Response

AIRED Negative story about sector did not run

3
 Stanton Communications
Media Summary
As of 7/9/10

TYPE TITLE SOURCE DATE NOTES

INTERVIEW Mark Pelesh ▪ Melissa Korn with Dow Jones 4/23/10 Proactive Outreach
Background briefing offered in advance of NPRM

NEUTRAL Debt, Job Rule Uncertainty Hits Shares of ▪ Wall Street Journal 4/26/10 Proactive Outreach
For-Profit Colleges Follow up from Parthenon, on background

INTERVIEW Mark Pelesh ▪ Eliza Krigman with National Journal 4/29/10 Proactive Outreach
Background briefing

NEGATIVE Homeless Dropouts From High School ▪ Bloomberg 4/30/10 Rapid Response
Lured by For-Profit Colleges Responding to negative article on sector and homeless
students

POSITIVE What Is For-Profit Education Really Like? ▪ American Enterprise Institute blog 5/5/10 Proactive Outreach
Meeting with AEI staff on Parthenon data

BRIEFING Patrick Brady, SCI ▪ Producer at Diane Sawyer 5/13/10 Proactive Outreach

INTERVIEW Peter Waller ▪ James Freeman, Assistant Editorial 5/27/10 Proactive Outreach
Page Editor, Wall Street Journal Editorial Board background briefing

INTERVIEW Peter Waller ▪ Stephanie Banchero, Higher 5/27/10 Proactive Outreach

Education Reporter, Wall Street Background briefing
Journal
INTERVIEW Lauren Smith ▪ Congressional Quarterly 6/2/10 Proactive Outreach

4
 Stanton Communications
Media Summary
As of 7/9/10

TYPE TITLE SOURCE DATE NOTES

POSITIVE Making the Most of a Bad Situation ▪ Laramie Boomerang 6/2/10 Proactive Outreach
Local Congressional Pitches
Resulting from 5/18/10 interview with David Leopold
INTERVIEW Doug Jeffe, SCI & Kent Jenkins ▪ E.J. Dionne, Politics Columnist, 6/3/10 Proactive Outreach
Washington Post Background briefing

INTERVIEW Kent Jenkins ▪ Melissa Korn, Dow Jones 6/10/10 Follow up Outreach on CCA

INTERVIEW Jennifer Gonzalez and Kelly Field ▪ Chronicle of Higher Education 6/16/10 Proactive Outreach
Background briefing

INTERVIEW Kendra Marr ▪ Politico 7/8/10 Proactive Outreach

Background briefing

INTERVIEW Karin Klein ▪ Los Angeles Times TBD Proactive Outreach

Pending Editorial Board Background briefing

INTERVIEW Mark Pelesh ▪ Armstrong Williams TBD Proactive Outreach

Scheduled to take place on 7/6/10; cancelled due to
technical difficulties; reschedule date TBD