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Stanton Media Report 7.9.10

Stanton Media Report 7.9.10

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Published by Michelle Lancaster

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Published by: Michelle Lancaster on Feb 22, 2011
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11/26/2014

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Stanton CommunicationsMedia Summary
As of 7/9/10
TYPETITLESOURCEDATENOTESNEGATIVE
Peter GoodmanNew York Times3/4/10;3/12/10
Rapid Response
Written response to Peter Goodman
NEGATIVE
In Hard Times, Lured Into Trade Schooland DebtNew York Times3/14/10
Responsive
Responded to increasingly negative calls, emailsPrepared letter to editor, withheld due to lack of CCifocus in the article
NEGATIVE
Schools of SharksThe Atlantic3/17/10
Rapid Response
Responding to negative article in The Atlantic, letter sent to ACCRAO in lieu of author response
POSITIVE
Near Death Experience Catapults Soldier to Life of SuccessSeattle Post-Intelligencer MilitaryBlog3/25/10
Proactive Outreach
Resulting from GREAT Awards outreach
INTERVIEW
Mark Pelesh, Rob Lytle, Chris RossDoug Lederman with Inside Higher Ed3/26/10
Proactive Outreach
Resulting from Parthenon study outreach
INTERVIEW
Mark Pelesh, Chris RossDaniel de Vise with WashingtonPost.com (College, Inc. blog)3/29/10
Proactive Outreach
Resulting from Parthenon study outreach
POSITIVE
For Profits vs Community CollegesWashington Post.com (College, Inc.blog)3/31/10
Proactive Outreach
Resulting from Parthenon study outreach
1
 
Stanton CommunicationsMedia Summary
As of 7/9/10
TYPETITLESOURCEDATENOTESPRESSRELEASE
Analysis of DOE Data Shows SuccessRates and Income Gains Achieved WhileServing At-Risk StudentsBloombergEuroInvestor Worldwide NetworkBusinessWeekEnhanced Online NewsCareer College CentralYahoo! FinanceCentre Daily Timestrading-house.netForbes4/1/10
Press Release
Pick-Up of release distributed on Business Wire
WEBINAR
Mark Pelesh and Rob LytleCareer College CentralColorado Springs GazetteKSBW-TV 8DIVERSE: Issues in Higher Education4/1/10
Proactive Outreach
Parthenon study data release webinar 
INTERVIEW
Mark PeleshAmy Scott with Marketplace4/1/10
Proactive Outreach
Resulting from Parthenon study outreach
POSITIVE
How Students Fare at For Profit Schools
Inside Higher Ed.com4/1/10
Proactive Outreach
Resulting from Parthenon study outreach
POSITIVE
How Students Fare at For Profit SchoolsCareer College Central4/1/10
Pick Up of Inside Higher Ed article
(above)
NEUTRAL
For-profit colleges fight rep with studyMarketplaceMarketplace.com4/1/10
Proactive Outreach
Resulting from Parthenon study outreach
NEUTRAL
For Profit Colleges Outpace Public 2 year Institutions, Report SaysChronicle of Higher Education.com(The Ticker blog)4/1/10
Proactive Outreach
Resulting from Parthenon study outreach
2
 
Stanton CommunicationsMedia Summary
As of 7/9/10
TYPETITLESOURCEDATENOTESNEGATIVE
For-Profits vs. Community Colleges—theDebate ContinuesChronicle of Higher Education.com(Brainstorm blog)4/1/10Resulting from Parthenon study outreach
INTERVIEW
Mark Pelesh and Chris Ross
Arelis Hernandez with Diverse:Issues in Higher Education.com4/1/10
Proactive Outreach
Resulting from Parthenon study outreach
POSITIVE
Report: For-Profit Schools Better Valuefor Low-Income Students Than Two-Year PublicsDiverse: Issues in Higher Education.com4/1/10
Proactive Outreach
Resulting from Parthenon study outreach
POSITIVE
For-profit college graduates realizeincome gains, study showsColorado Springs Gazette4/1/10
Proactive Outreach
Resulting from Parthenon study outreach
NEGATIVE
For-Profit vs. Nonprofit Higher Education:Community Colleges RespondEarth Times (via AmericanAssociation of Community Colleges)4/1/10
Reaction to ParthenonNEGATIVE
College, Inc.Frontline4/4/10
Rapid Response
Corinthian students portrayed in segment, materialsprepared in response in advance
POSITIVE
The Truth About For-Profit SchoolsWashington Monthly4/5/10
Proactive Outreach
Resulting from Parthenon study outreach
NEVERAIRED
N/AAnderson Cooper4/6/10
Rapid Response
Negative story about sector did not run
3

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