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INTEGRATED PROTECTED AREA CO-MANAGEMENT (IP AC) IPAC COMMUNICATION STRATEGY AND ONE YEAR COMMUNICA TION PLAN

INTEGRATED PROTECTED AREA CO-MANAGEMENT (IP AC) IPAC COMMUNICATION STRATEGY AND ONE YEAR COMMUNICA TION PLAN

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Published by: Shafin Ahmed on Feb 22, 2011
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INTEGRATED PROTECTEDAREA CO-MANAGEMENT(IPAC)
IPAC COMMUNICATION STRATEGYANDONE YEAR COMMUNICATION PLAN
 June, 2009
This report is made possible by the support of the American People through the United States Agency for International Development (USAID). Thecontents of this report are the sole responsibility of International Resources Group (IRG) and do not necessarily reflect the views of USAID or the UnitedStates Government.
 
 
INTEGRATED PROTECTEDAREA CO-MANAGEMENT(IPAC)
IPAC COMMUNICATION STRATEGYANDONE YEAR COMMUNICATION PLAN
 JUNE , 2009
USAID Contract N° EPP-1-00-06-00007-00
Order No : EPP-I-01-06-00007-00
Submitted to :
USAID/Bangladesh
Prepared by:
Asiatic Media and Communications Ltd.
Submitted for :
 
International Resources Group (IRG)
 
With subcontractors:WWF-USA, dTS, East-West CenterEnvironmental Law Institute, Epler-Wood InternationalWorld Fish Center, CIPD, RDRS, CODECBELA, Asiatic M&C, Oasis TransformationModule Architects, IUB/JU
International Resources Group
12 11 Connecticut Avenue, NW, Suite 700Washington, DC 20036202-289-0100 Fax 202-289-7601www.irgltd.com
 
 
TABLE OF CONTENTS
EXECUTIVE SUMMARY ..............................................................................................1
 
COMMUNICATION STRATEGY: IPAC.....................................................................2
 
WHY COMMUNICATION STRATEGY IS NEEDED...............................................4
 
OBJECTIVES OF COMMUNICATION STRATEGY................................................7
 
STAKEHOLDERS ANALYSIS......................................................................................8
 Local Stakeholders..........................................................................................................9Potential Eco-tourists....................................................................................................10 Nature Enthusiasts:.......................................................................................................11Bangladeshi Youth:.......................................................................................................12Policy & Decision Makers and Implementers:.............................................................12Private Enterprises:.......................................................................................................13Media Community:.......................................................................................................14
COMMUNICATION TOOLS.......................................................................................15
 
CAMPAIGN ISSUES.....................................................................................................17
 Alternative Livelihood..................................................................................................17Awareness Creation......................................................................................................19Eco-Tourism.................................................................................................................20
 How can we reach these eco-tourists?
..........................................................................20Social Mobilization.......................................................................................................21Special Thrust Areas.....................................................................................................21
CAMPAIGN THEME....................................................................................................23
 
GUIDING PRINCIPLES...............................................................................................24
 
IMPLEMENTATION PLAN ........................................................................................27
 Intensive Bursts.............................................................................................................27Approach to Implementation........................................................................................27
What is the drawback of this methodology?
.................................................................29
 How to Leverage IPC through Mass Media
.................................................................30
EVALUATION OF COMMUNICATION MATERIALS..........................................31
 
COMMUNICATION STRATEGY FRAMEWORK..................................................33
 BRANDING FRAMEWORK......................................................................................33MASS MEDIA FRAMEWORK..................................................................................36ENGAGEMENT FRAMEWORK................................................................................39PARTNERSHIP FRAMEWORK.................................................................................41ADVOCACY & INTERPERSONAL COMMUNICATON FRAMEWORK.............43
ONE YEAR ACTIVITY PLAN.....................................................................................47
 
Cluster Level Intervention: Programme Communication
.............................................47
 National Level Intervention
..........................................................................................48

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