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Central Wisconsin Resiliency Project

Central Wisconsin Resiliency Project

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Published by Heather Nennig

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Categories:Topics, Art & Design
Published by: Heather Nennig on Feb 22, 2011
Copyright:Attribution Non-commercial

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02/22/2011

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identity, web presence, funding prospectus & campaign 
 
PAGE LAYOUT
| Heather Nennig & Breanna Radermacher
MATERIAL DESIGN
| Heather Nennig, Breanna Radermacher & Angela Leopold
PRINTER
| DigiCOPY in Stevens Point, WI
TYPEFACES
| Bell MT & Univers
PRINTED
| December 2010
iii
GRAPHIC IDENTITY STANDARDS & GUIDELINES
ELEMENTS OF THE IDENTITY SYSTEM00COLOR PALETTE01GUIDELINES02IDENTITY OPTIONS03-04
FILE FORMATS
NECESSARY INFORMATION05COMPACT DISC (CD)05
OFFICE
BUSINESS CARDS06RETURN ADDRESS LABELS06LETTERHEAD07
WEB
INFORMATION08-11
FUNDING PROSPECTUS
INFORMATION12-13
CAMPAIGN
HANDOUTS/POSTCARDS14-15POSTER16-18BUTTONS19BUMPER STICKERS20STICKERS21
PRICING INFORMATION
ABOUT22PAPER PRICING CHOICES23MATERIALS PRICING & CHOICES24WEB INFORMATION25
FILES
COMPACT DISC (CD)26FILE NAMING INDEX27
CONTENTS
THE PROJECT
THE CENTRAL WISCONSIN RESILIENCY PROJECT IS A NON-PROFITORGANIZATION THAT ADDRESSES SUSTAINABILITY ISSUES ACROSS THECENTRAL WISCONSIN AREA, WHILE WORKING TOWARDS RESILIENCY.MEMBERS OF CWRP CAME TO US WITH NO BRANDING OR MATERIALSWHAT-SO-EVER. SO, THEY NEEDED US TO CREATE THEIR IDENTITY,WEBSITE, FUNDING PROSPECTOUS, A CAMPAIGN, AND OTHER VARIOUSBUSINESS MATERIALS (BUSINESS CARDS, LETTERHEADS, MAILERS,STICKERS, ETC.). THEY WANTED US TO COMMUNICATE PROFESSIONALISMWITH INNOVATIVE DESIGN.
 
Pantone411 C
ELEMENTS OF THE IDENTITY SYSTEM
GRAPHIC IDENTITY STANDARDS & GUIDELINES
00
The Central WisconsinResiliency Project’s identityreflects their mission:
The mission of the Central Wisconsin Resiliency Project is to organize volunteers to carry out sustainability work in Central Wisconsin based on the Natural Step framework.
The logo was designedto represent the positiveimpact that the project andit’s volunteers create in thecentral Wisconsin area,through sustainable livingand working practices.The signature was createdwith the typeface ITCOfficina Serif book & bold.The signature was fabricatedso if the resiliency projectexpands out of the centralWisconsin area the identitywill not change drastically.logosignature
Figure 0.1
Theprimary identity mark oftheCentral WisconsinResiliencyProjectis shownabove. Thelogoprints 70%ofselectedcolor,whilethesignaturewill print100%ofselectedcolor.
identity
01
COLOR PALETTE
These colors have beenchosen to best representthe Central WisconsinResiliency Project identity.Specific ink colors wereselected from the Pantoneink formula system. CMYK,RGB, & HEX colors are alsolisted as references.Whenever possible, theprimary color paletteshould be used, to insurerecognizability.The secondary colors havebeen carefully chosen tocomplement the CentralWisconsin Resiliency Projectprimary colors.
Pantone383 C
Pantone
383 C
CMYK
20|0|100|19
RGB
178|187|30
HEX
b2bb1e
PantoneBLACK C
Pantone
Black C
CMYK
0|13|49|98
RGB
20|16|6
HEX
141006
PRIMARY COLOR PALETTE
Pantone5555 C
Pantone
5555 C
CMYK
43|0|34|38
RGB
98|144|128
HEX
629080
Pantone
411 C
CMYK
0|27|36|72
RGB
104|80|64
HEX
685040
SECONDARY COLOR PALETTE

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