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DAILY 02.23.11

DAILY 02.23.11

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Partly Sunny 
Menís volleyball blowsout Pacific.
One student’s experience atSigma Chi’s Special Dinner 
Features/3  Opinions/4  Sports/6  Classifieds/7
Recycle Me
GSB explored as possible option for book relocation
A n  I n d e p e n d e n t  P u b l i c a t i o n
The Stanford Daily
East Asia Library seeks move
Initial plans to demolish Meyer Library by2012 may be postponed for up to three moreyears.The University is exploring the possibilityof moving the contents of the library into theGraduate School of Business (GSB) SouthBuilding in the meantime.This announcement came during a jointpresentation given by John Bender,chair of theCommittee on Libraries (C-LIB),and Universi-ty Librarian Michael Keller at last Thursday’sFaculty Senate meeting.In the fall of 2007,Meyer was deemed “seis-mically unsafe”in a campus-wide seismic retro-fit study.The study found that the library wouldmost likely be an unsafe environment in thecase of an earthquake.According to Andrew Herkovic, director of communications and development at the Uni-versity Librarian’s Office, seismic concernsabout Meyer Library were inherent in its shapeand design.The University faced the choice of either razing or retrofitting the building. Aftercompleting a cost calculation, officials quicklyruled out the latter option.“It was considered and rejected on the basisthat it would cost more than it was worth,”Herkovic said.With Meyer’s demolition now scheduled for2015, the University began to consider whatought to happen to the library’s contents.Meyercurrently houses academic computing services,library internal technical services and the EastAsia Library.Preliminary plans were drafted in 2007 toconstruct another library slightly south of thecurrent site,close to the Law School.However,the planned library was smaller in scale and onlyhad the capacity to house the academic comput-er service function of Meyer. It did not makeroom for the East Asia Library, whose bookswere to be stored at the Stanford Auxiliary Li-brary III (SAL3), an off-campus library in Liv-ermore,under this plan.Bender said the East Asia collection,which isthe fastest growing collection at Stanford,worksin Meyer, and includes many manuscripts thatare “not easily digitalized.”“There have been very strong feelings fromour faculty in those areas,”Bender said.“It was important to keep these manuscriptson campus to those who study “languages innon-Roman characters,”he added.This sentiment made SAL3 storage a less at-tractive option.As a result,the Academic Coun-cil Committee on Libraries convened a subcom-
Pugliese shares bio writing work
Stanislao Pugliese, professor of Italian his-tory at Hofstra University, spoke last night atan event co-hosted by the Andrew W. MellonFellowship and the History Department. Al-though history is often seen as an attempt toportray events impartially, Pugliese arguedthat in historical narratives “honesty is a duty,but impartiality is a dream.”He began his talk with a personal narrativeabout the circumstances leading to his worksbefore launching into a reading of his two bi-ographies on Italian politicians Carlo Rosselliand Ignazio Silone. Pugliese then challengedthe audience to “find the link between the per-sonal anecdotes and what ends up on theprinted page.”The author admitted that a combination of chance and personal connection led him tochoose Rosselli and Silone as biographicalsubjects.While pursuing his postdoctorate at CityUniversity of New York, Pugliese was drawnto the narrative of anti-fascist Italy, which, inturn, led him to write a biography on CarloRosselli. Rosselli was founder of the Italianpolitical organization Giustizia e Liberta (Jus-tice and Liberty).When his novel, “Carlo Rosselli: SocialistHeretic and Antifascist Exile,” won the 2000Premio Internazionale Ignazio Silone,Pugliese became interested in the prize’snamesake, Ignazio Silone, an Italian authorand politician.Describing his interest in Silone, Pugliesesaid he felt “a kind of moral obligation, per-sonal obligation, to this story of a young manwho threw in his lot with the landless peas-ants.”
Senate passes three bills,discusses special fees
The ASSU UndergraduateSenate passed three bills Tues-day and discussed special fees.One bill instated NeveenMahmoud ‘11, the current serv-ice chair in the executive cabi-net, as the next Stanford Stu-dent Enterprises (SSE) finan-cial manager. Mahmoud de-scribed herself as a “big visionperson” and stressed her famil-iarity with SSE’s objectives.The other two bills,authoredby Rebecca Sachs ‘13, clarifiedthe rule governing the an-nouncement of official meet-ings 72 hours before their starttime and granted senators up totwo excused absences per quar-ter, in addition to the already-allotted two unexcused ab-sences from Senate meetings.If a senator has three unex-cused absences, it may begrounds for expulsion.Previous-ly, there was no guideline for ex-cused absences. Under Sachs’bill, the Senate will follow Uni-versity staff policy.
Special fees updates
The Appropriations Commit-tee’s update turned into alengthy discussion of specialfees, particularly the Stanford
WEDNESDAY Volume 239
February 23, 2011 Issue 19
Negativereviewssell books
Margueritebus routesto change
Beginning March 1,the Stanford Mar-guerite shuttle system will undergo ex-tensive changes intended to improve effi-ciency for its riders,make better use of itsbudget and decrease its environmentalimpact. Every line, except the Arden-wood Express and Menlo Park routes,will have adjusted times,stops or routes.The changes developed in response toa series of surveys sent last fall, saidBrodie Hamilton,director of Parking andTransportation Services (PT&S).“We started off with the idea thatmaybe there’s a better way to run theroutes, so there aren’t as many duplica-tions,Hamilton said.He cited the multiple routes that caterto the Palo Alto train station as an exam-ple of inefficient duplications.“Based on two rounds of review bythe campus community,we came up withwhat we’re planning to implement,whichwill create system efficiency and an asso-ciated reduction in vehicle emissions andoperating and maintenance costs,”Hamilton said.In perhaps the most drastic revision,Line A will disappear. Line B, to be re-named Line X traveling counter-clock-wise and Line Y traveling clockwise, willreplace Line A on the west side of cam-pus.A new C Line will cover the current
New routes to reduce inefficiencies,vehicle emissions, operating costs
For lesser-known or new authors,bad publicity may actually be goodnews.According to a recent study co-authored by Stanford GraduateSchool of Business professor AlanSorenson and Wharton BusinessSchool professor Jonah Berger,B.A.‘02, Ph.D. ‘07, bad reviews can dra-matically boost sales.Earlier studies showed how pub-licity through product reviews canaffect sales. The researchers foundout that giving books bad reviewscould lead customers to assume thebook was bad, thereby significantlyreducing sales. However, becausenegative information usually cutsdown the number of product re-views,consumer opinions alone can-not explain why bad publicity mayactually increase product sales.Any publicity is not always goodpublicity, as the old adage goes,”Berger wrote in an e-mail to TheDaily. “But there were also caseswhere even negative publicityseemed to help sales,so it was inter-esting to think about when it helpsversus hurts.”The overall study consisted of 
Cello Chamber
BRYANT TAN/The Stanford Daily
Students perform at the Noon Concert Tuesday in Campbell Hall. The Chamber Music Showcaseperformance, sponsored by the Department of Music, is part of a weekly concert series.
ANASTASIA YEE/The Stanford Daily
Study finds that bad reviewslead to better new book sales
IAN GARCIA-DOTY/The Stanford Daily
Stanislao Pugliese, professor of Italian history at Hofstra University, spoke Tuesday at a lec-ture on his experiences in biographical writing. According to Pugliese, who has writtenabout several famous Italians, it’s difficult to write an impartial biography.
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Budget proposalsseek education cuts
President Barack Obama’s 2012federal budget plans to cut $20 bil-lion in Pell Grant funding for thecoming year and $100 billion overthe next decade, among other cuts.The GOP budget also proposeslarge slashes to education.The GOP measure plans to cutthe maximum Pell Grant to $4,705,which represents a $845 reductionfrom the current $5,550 allotted tostudents. Obama’s plan seeks to cutother features of the Pell Grant inorder to keep the grant at its currentlevel.According to the Stanford Uni-versity Facts website, 17 percent of undergraduates received Pell grantsin the 2009-2010 academic year.Fed-eral Pell Grants are awarded to“needy” students who have not re-ceived their bachelor’s degree.Awards range from $400 to $5,500per calendar year.Obama’s budget looks to end athree-year experiment that allowsstudents to qualify for two PellGrants in a calendar year and usethose funds for summer school.Other cuts will eliminate the govern-ment subsidy that pays the intereston graduate student loans. Under-graduate students,however,will stillbe able to take advantage of thatgovernment subsidy.The three-year experimentaimed to encourage more collegegraduates to attend graduate school,but the Department of Educationfound that the program did notachieved its goal.Since 2008, the Pell Grant pro-gram has experienced a higher num-ber of applicants due to the econom-ic crisis and the growing number of students attending college. It nowfaces a $20 billion deficit.“We’re making some toughchoices to protect the Pell Grant,”said Justin Hamilton,press secretaryfor Education Secretary Arne Dun-can to the Associated Press.Without these steps, the maxi-mum Pell Grant could decline by$2,500 “at a time when the cost of college is skyrocketing,” Hamiltonsaid.
 Ivy Nguyen
Wednesday,February 23,2011
The Stanford Daily
99% of Americans hope they don’t get fired at work.1% of Americans hope they don’t get fi red at.
We know where you’re coming from.
If you’re a veteran of Iraq or Afghanistan, you’re not alone.We’ve been there. Join us at
oo   g. o . , .. o -  , un , 
Line A’s east campus stops.The VA hospital line, to be re-named Line V, will cover the cur-rent C Line service to the Califor-nia Avenue Caltrain Station. TheSLAC line will take over the C Lineroute to Searsville Road and OakRoad.The Midnight Express, whichcurrently travels in only one direc-tion, will become the counter-clockwise Line N and clockwiseLine O.Hamilton stressed that thoughthe changes seem substantial,a typ-ical rider’s route will not changesignificantly. It may, in some cases,become even more efficient.“The changes that are being im-plemented will still allow people toget to the same places that they gotbefore,” he said. “The route mayhave a different name, or in somecases they may need to make onetransfer.”Hamilton said this is the firstmajor review and overhaul of theshuttle system to be enacted in his10 years at Stanford.In order to facilitate a smoothtransition to the new system,PT&Salso revamped its website.One fea-ture allows Marguerite riders tofind the new line that will best cor-respond to the route they currentlytake.PT&S will also host five presen-tations and question-and-answersessions about the new system thisweek. It plans to send out an elec-tronic update to the Stanford com-munity as March 1 approaches andencourages commuters to call if they have questions. PT&S willprovide maps and schedules at allMarguerite stops, rather than just20 of the stops,once it transitions tothe new system.“We went into this saying, ‘isthere a smarter way to do this,froma budget, environmental, trafficstandpoint?”Hamilton said.“And Ithink we’ve come up with thatsmarter way that’s going to haveless impact through emissions andcost less as well.”
Continued from front page
Stanford Daily File Photo
The Marguerite bus system will change several of its routes starting March 1. These changes, according to PT&Sdirector Brodie Hamilton, are designed to reduce inefficiencies and operating costs in the bus system.
mittee, headed by Michael Marri-nan,professor of art and art history,in January of 2008 to look into whateffect that Meyer’s demolitionwould have on the accessibility of printed materials.A second subcommittee,chairedby Matthew Sommer, professor of history,was formed shortly after theMarrinan subcommittee presentedits report to Faculty Senate in 2009.The Sommer subcommittee, as itwas henceforth called, was taskedwith investigating the libraries issuemore deeply.Bender said two main findingscame from these committees. Firstand foremost,it was concluded thatthere should be a “new buildingcentered on the East Asia Library.”Secondly,it was agreed that approx-imately the same number of booksshould remain on campus.A new possibility emerged whenthe Business School announced itsmove to the new Knight Manage-ment Building, thereby leavingGSB South vacated.Bender said that GSB Southwould be a “great fit for the EastAsia Library.“The old Jackson Library is abeautiful piece of work space,”Bender said. “It’s something wemight even imagine a donor beingattracted to.”“You might not love it from theoutside,he added,“but it’s actuallya very nice space inside.It has a lotof character and a lot of interestingspaces that could be used in goodways by the libraries.”But the University must addressseveral complications before GSBSouth can become the new home tothe East Asia Library.According to a C-LIB report,some of these challenges includeGSB South’s “distance from thecentral traffic corridor used by stu-dents,its limited number of eleva-tors and its lack of a loading dock.Another critical factor is the antici-pated loss of central campus stackspace resulting from the move.The C-LIB report also enumer-ated possible benefits.For instance,the Registrar could utilize some of the “existing classroom space onthe site” and the University couldopen “a food service operation, tobetter serve students who will usethe new facilities 24/7.”Herkovic said the University re-mains hopeful that the move will besuccessful.“We are optimistic that GSBSouth would be a great home forthese operations,” Herkovic said.“We really want this to happen andwe really don’t know of an alterna-tive.We are putting a lot of energyinto making sure that this is a suc-cess if the money and the approvalall work out.”Last year, an outside consultantwas hired to study the fit of the GSBSouth Building. The study exam-ined whether the building could ac-commodate operations currentlyheld at Meyer Library.Now, the University is conduct-ing a cost-benefit study. Herkovicestimated that the cost study wouldbe completed by early summer.“It won’t be a simple figure,”Herkovic said. “It will be somecomplex menu of options to retro-fitting the building.”Herkovic said the Universitywould make a final recommenda-tion concerning the project andthen seek approval from the Boardof Trustees.If approved,GSB Southwouldn’t be ready for occupancyuntil 2013. It would take anothertwo years to finalize the transfer of materials and personnel fromMeyer to the GSB South.Etchemendy said that $1 millionhas been spent to study the move sofar. He estimated that the movefrom Meyer to GSB South wouldcost approximately $50 million.“We want to make sure we findthe right location for the East AsiaLibrary,”he said.
Contact Kurt Chirbas at kchirbas@stanford.edu.
Continued from front page
three mini-studies.The first study in-volved the examination of a 2001-2003 dataset of weekly national salesfor 244 fiction titles reviewed by TheNew York Times. By measuring thesize of sale spikes in the week follow-ing the release of each book review,the study showed two main points:positive publicity benefited all titlesand the bad publicity only helpedlesser-known and obscure authors.According to GSB professorBaba Shiv,familiarity with a productplays a crucial role when a consumermakes decision.“The more familiar something is,the bigger a chance it will be incor-porated into the [customer’s] deci-sion,”Shiv said.The familiarity has an impact onall brands and products.Bad public-ity, while damaging to well-knownproducts, provides lesser-knownproducts with more consumer expo-sure. These two processes oftenwork against one another behind thescenes during the decision-makingprocess.“Familiarity,by itself,is a positiveemotion,” Shiv said. “On the otherhand, you’ll have negative emotionassociated with bad publicity.“Let’s say you’ve got bad publici-ty or bad press on one of your newbrands,”Shiv said.“On one hand,it’smaking your brand look familiar,which is associated with positiveemotion and at the same time, it’seliciting negative emotion towardsthe brand, which comes from thebad publicity.”Whichever wins out in the con-sumer’s mind depends on the “decayrates”of these two emotions,a phe-nomenon that the second study in-vestigated.The decay rate is the rateat which the impact of an emotion,positive or negative,disappears.The second study looked at the ef-fects bad publicity had in well-knownand obscure books over time. Somesubjects looked at glowing and nega-tive reviews for a well-known bookby John Grisham and reviews for anobscure,made-up title.Subjects who read negative re-views of well-known books were lesslikely to buy the book.Negative re-views of unknown books, however,did not affect whether or not thesubject was likely to purchase it.“What is going on here,” Shivsaid,“is that the positive emotion iscoming from familiarity, which is amuch stronger positive emotion,while the negative emotion is al-ready gone.”“In the case of a well-knownbrand, the familiarity is alreadythere,”he said.Shiv explained that “the decayrate of negative emotion will bemuch slower” for these brands,whereas negative publicity “gener-ates much more negative feelings.”
Contact Jenny Thai at jthai1@stan-ford.edu.
Continued from front page
Flipside’s budget proposal, whichincluded a Segway for distribution.The senators questionedwhether the proposal was seriousand discussed its potential ramifi-cations.Some entertained the idea thatthe Flipside may be trying tomake a statement about problemsin the special fees policy, particu-larly whether or not students takethe time to look at group budgets.“I personally don’t believethat students take the time tolook at budgets,” said Appropria-tions Committee Chair RafaelVazquez ‘12.“Whether it’s a joke or not, if we pass it, they will have a Seg-way,” newly appointed SenateChair Madeline Hawes ‘13 said.“If the Segway does pass, thenI think there’s a flaw in our sys-tem,” added Stewart Macgregor-Dennis ‘13.In an interview with The Daily,Flipside president JeremyKeeshin ‘12 said the humor publi-cation’s approach to special feeswas the best chance “to really getpeople to start looking at specialfees budgets.”During his update, ElectionsCommissioner Stephen Trusheim‘13 briefed the Senate special feesprogress thus far. Student groupswere required to submit specialfees budget information this pastSunday.Trusheim reflected on thedata in light of special fees reformlegislation recently passed by theSenate and Graduate StudentCouncil (GSC).The total amount of funds re-quested increased 11.9 percentthis year, Trusheim reported. If the student body approves all of the submitted budgets, he pre-dicts that activities fees would beroughly $270 per year for under-graduates and $45 per year forgraduate students,not including abuffer amount included to pro-tect groups with high refundrates.Of the 55 groups seeking spe-cial fees, 10 groups reduced theirbudgets from last year and 10 re-quested approximately the sameamount, given inflation. Tengroups are petitioning the stu-dent body to appear on the ballot,with the approval of the SenateAppropriations Committee. Sixgroups are petitioning the stu-dent body without a seal of ap-proval from the AppropriationsCommittee.“Every group has a right to beon the ballot if they are petition-ing,”Trusheim said in response tosenators debating the merits of adding advisory notices to theballot.
Other business
The Senate also discussed aresolution expressing support forStanford’s transgender communi-ty. Many senators expressed dis-comfort due to the lack of specif-ic language in the bill and ques-tioned whether it might be inter-preted as a political statementconcerning ROTC’s potential re-turn to campus.The Senate will revisit a billdefining the role of the ASSU So-licitors General next week. Thebill has been a source of disagree-ment between the ConstitutionalCouncil and the ASSU SolicitorsGeneral.With the encouragement of ASSU Executive Angelina Car-dona ‘11, the Senate moved todelay the start of next Tuesday’smeeting to 8:30 p.m. to enablesenators to attend the Judicial Af-fairs town hall meeting at 7 p.m.All funding bills for the eveningwere passed.
Contact Margaret Rawson at marawson@stanford.edu.
Continued from front page
Just as his choice to dedicatehis academic career to Italianstudies was the result of his even-tual decision to embrace an “in-betweenness” of Italian andAmerican culture, Pugliese want-ed to write about Silone due totheir shared cultural background.Pugliese also asserted that im-partiality is impossible in biogra-phical narratives.“If it is true that in some senseevery work is autobiographical,biographical works must be evenmore so,he said.Pugliese saw his own work asan effort to counter two trends inbiography writing: the tendencyof biographies to degenerate into900-page laundry lists of subjects’lives and the presumptuous use of the omniscient voice. Pugliesealso encountered these very prob-lems in his own writings.After 10 years of reading doc-uments . . . I could not get to theessence of my subject,”he said.He described his frustrationover being unable to “completelyunderstand” Ignazio Silone. In aninterview with Silone’s wife,Pugliese found that even she didnot understand who Silone wasafter living with him for 40 years.From this experience, Puglieserealized that the role of biogra-phers was not to provide the om-niscient authority on the life of acharacter, but to provide a narra-tive to the story.Pugliese encouraged studentsin the audience to work on whatthey loved and warned that pas-sions can turn into obsessions. Hewent on to describe how his re-search on Silone haunted him dur-ing the 10 years in which he draft-ed the biography.“I never slept so well as I didthe night after I handed in themanuscript,”he concluded.
Contact Cathy Zhu at cathyzhu@stanford.edu.
Continued from front page
The Stanford Daily
Wednesday,February 23,2011
t was a dreary evening last Wednes-day night, and life seemed to be set-tling down along the Row. Most stu-dents were settling down in theirrooms for a night of homework, butas I walked into Sigma Chi, it was a differ-ent story.The party was just starting to pickup at the fraternity’s Special Dinner.As I walked into the house,I was hit bya wave of the Wild West. In line with thetheme, some students were fully adornedwith feather headdresses, war paint andfake tomahawks,while others sauntered intheir chaps and blue jeans. Cowgirls sport-ed plaid and daisy dukes.There were evenrodeo girls, bucking bulls and armadillos.Toy guns snapped to settle the masses.To outside observers, this might seemlike a deviation from your normal campusparty. But at Stanford, Special Dinnershave become a hallmark social event.Garrett Delgado ‘12, a social chair atSigma Chi,explained how the frat came upwith this Special Dinner’s theme:Wild WestWednesday.“For themes you just need to find thebest combination  a good set of drinks tomatch the event, [something] fun to dressup for and something people will get excit-ed about,”Delgado said.“If you have those,everything falls . . . into place.”Having successfully escaped the cowboysprawls, I made my way across the sea of plaid and war paint to grab my mason jar.Ibolted to the kitchen to help myself to thefood,and it was a heavenly sight.Shoulderto shoulder with other hungry guests, Imade sure to grab a slab of barbequedchicken,mashed potatoes and coleslaw.“Since it was Wild West themed,we sawit fit that we should get our cook EmeseLegeny to make some barbequed chickenand mashed potatoes,” said Connor Lan-man ‘13, also a social chair at Sigma Chi,and my date for the night. “We knew ourlegendary chef could satisfy the hungry col-lege students.”After filling my plate and my mason jar,I looked for a place to sit.The main livingroom was beginning to fill,so I plopped my-self at the wooden table in the foyer of thehouse.Across from me sat a cowgirl.An ar-madillo sat on my left and the county sher-iff sat on my right.Unfamiliar with the guests there,I shylyintroduced myself to others.“So, what do you think so far? Prettyawesome, huh?” I said, trying to strike upconversation.“Special Dinners are awesome houseevents!”said Alice Avery ‘12.“They bring afun,themed party atmosphere and especial-ly good food to what would be a typical din-ner,and are a great way for houses to bond.”“Special Dinners in general are withoutquestion the most enjoyable social eventsyou’ll find on campus,” agreed Nick Men-doza ‘12.The dinner table chatter was abruptlyinterrupted by loud clacks of silverwareagainst plates.The clatter developed into aroar as guests looked around confusedly.Inthe midst of this pandemonium,the consul,or president,rose.“Welcome to Sigma Chi’s Special Din-ner!” he bellowed.After a few minutes of introductions, each of the brothers stoodone-by-one and introduced their dates.I could feel myself growing nervous asthe line of introductions approached me.Lanman told me to turn around,away fromthe table, so that others could see me. Myface blushed,and I waited in anticipation of how he would introduce me.“Men,from Pasadena,California,I pres-ent to you the lovely Suz,” Lanman said. Ismiled from ear to ear as the guys eruptedin a hail of “Suuuuzzz.” I could not feelmore welcomed.My glee continued throughout theevening. As I finished up the rest of myfood,Lanman stood atop the table and an-nounced the ultimate surprise.This is whathe had been setting up all week.“In orderto make Special Dinner special, there hasto something unique about it,” was all hehad told me.“Ladies and gentlemen,it is my pleasureto present to you,the one,the only,mechan-ical bull!”Lanman shouted.The doors burst open,and sitting on top of the bull, holding on with all his might, wasAndre De Decker ‘13.The night really picked upat this point. Themechanical bullbecame a focalpoint of theparty, promptinga challenge of who could stayon the bull thelongest.Men andwomen mountedthe bull only to see how longthey could keep theirgrasp. Studentsflew through theair and crashedonto the boun-cy mat sur-rounding thebull. The rest of the evening wasdominated by dancing,bull riding and drinking all in good humor.“It went extremely well,” Lanman said.“It was . . . one of the best parties I’ve everbeen to at Stanford. The only rule at theparty was to have fun, and everyone had agreat time.”
Suzanne Stathatos at sstat@stanford.edu.
One student’saccount ofa StanfordSpecial Dinner

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