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Marketing Budgets 2011

Marketing Budgets 2011

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Published by Econsultancy

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Published by: Econsultancy on Feb 23, 2011
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Market Data/ Supplier Selection /Event Presentations / User ExperienceBenchmarking / Best Practice /Template Files/
 
 
Marketing Budgets 2011
in association with SAS 
SAMPLE ONLY. Please download the full report from:
 
 
 
MarketingBudgets 2011
 
  
 
Econsultancy London
4th Floor, The Corner91-93 Farringdon RoadLondon EC1M 3LNUnited Kingdom Telephone:+44 (0)20 7269 1450 http://econsultancy.comhelp@econsultancy.com
Econsultancy New York 
41 East 11th St., 11th FloorNew York, NY 10003United States Telephone:+1 212 699 3626 
 
All rights reserved. No part of this publication may bereproduced or transmitted in any form or by any means,electronic or mechanical, including photocopy, recordingor any information storage and retrieval system, withoutprior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2011
Published  February 2011 
 
 
 
Marketing Budgets 2011   in association with SAS
 
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storageand retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2011 
Contents
5.3.
 
Understanding of ROI from traditional marketing channels ................... 32
 
Metrics to measure marketing effectiveness ............................................. 36
 
6.
 
6.1.
 
6.2.
 
Respondent profiles .................................................................. 40
 
6.2.1.
 
Respondents .............................................................................................. 40
 
6.2.2.
 
Geographic location .................................................................................... 41
 
6.2.3.
 
Job roles ...................................................................................................... 41
 
6.2.4.
 
Job function ............................................................................................... 42
 
6.2.5.
 
Type of companies
supply-side respondents ......................................... 42
 
6.2.6.
 
Industry sector ........................................................................................... 43
 
6.2.7.
 
B2B / B2C focus ......................................................................................... 44
 
6.2.8.
 
Annual company revenue .......................................................................... 45
 
 

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