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Sales and Marketing Information Systems

Sales and Marketing Information Systems

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Published by Raj Maana

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Published by: Raj Maana on Feb 23, 2011
Copyright:Attribution Non-commercial

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02/23/2011

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SALES AND MARKETINGINFORMATION SYSTEMS
Presented By:
Ajay Kumar KarAmitavSahooAnjan MishraAnupam MishraBoudhayanMukherjeeDayasagarMishra
SHIBA SANKAR BEHERA
RAVENSHAW MANAGEMENT CENTRE, CUTTACK 
 
DEFINITION««
‡
Marketing Information System can bedefined as³It is a set of procedures and methodsfor the regular, planned collection,analysis and presentation of information for use in marketingdecisions´
 
STRUCTURE«.
MarketingManagers
AnalysisPlanningImplementationControl
AssessingInformationNeeds
InternalReportSystem
MarketingIntelligence
DistributingInformation
MDSS
MarketingResearchSystem
MarketingEnvironmentTargetMarketsMarketingChannelsCompetitorsPublicMacro-environmental forces
Marketing Decisions and CommunicationsDeveloping Information

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