Professional Documents
Culture Documents
Implementation
Chapter 8
Strategic Planning
Strategic Management
– Definition
– Components
– Model of Strategic Management Process
– Models of Strategy Formation
strategies
product/advertising
strategies
Export
Strategy Multi-domestic Strategy
•Domestically focused • Handles markets
independently for each
•Exports a few country
domestically produced • Adapts product/advertising
products to selected
countries to local tastes and needs
Low
Low Need for National Responsiveness High
Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.
11
Global Strategy
Business-Level Strategy:
How do we compete?
Functional-Level Strategy:
How do we support the business-level
strategy?
Source: Based on Michael E. Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors (New York: Free Press, 1980).
Mergers
Degree of Collaboration
Joint Ventures
Strategic
Alliances
Strategic Business Partnering
Low High
Degree of Collaboration
Copyright © 2005 by South-Western, a division of Thomson Learning. All rights reserved.
21
Implementing Strategy Tools
Leadership
Structuraldesign
Information and control systems
Human resources