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Thomas Cook It. Word Formation

Thomas Cook It. Word Formation

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Published by tomeualoy

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Published by: tomeualoy on Feb 24, 2011
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02/05/2013

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FROM THOMAS COOK IT! … TO PSPIT!
Use the 16 words in the box to complete the story about a slogan.
1.RAPID 2. INAUGURATE 3. ADMIT 4. ADVERT 5. FOLLOW 6. REGOGNISE 7.CONSUME 8.RESPOND 9. MARKET 10. USUAL 11. FANTASY 12. RENT 13. FLY14. SPLIT 15. ENTERTAIN 16.MOVE
“Don't just book it...Thomas Cook it!” slogan returnsafter 15 year gap
By Juliet Dennis |  Dec 26, 2008 00:01
Thomas Cook has revived its well-known 'Don't just bookit...Thomas Cook it!' slogan after a 15 year break.
The strapline, last used in 1993, was created in 1984 and
(1)
_________________ became a popular slogan in the media. As aresult, Thomas Cook was recognised as an
(2) __________ 
member of the Ads Hall of Fame by AdSlogans in 2000. Only 114slogans have been
(3) _____________ 
to the Hall of Fame since,out of a possible 200,000 English language straplines used in
(4)___________________.
Group chief executive Manny Fontenla-Novoa said the slogan hadbeen brought back
(5) _____________ 
new research in Octoberthis year by YouGov, which showed there was still a high level of 
(6)
_________________ of the slogan, with even young
(7)
_________________ remembering it.In the poll of 2000 people, 60% could still complete the strapline. Therecall increased to 75% in the 35-44 age group. Among 15-24 yearolds, who had the lowest
(8)
___________, 24% still rememberedthe slogan.He said: "For a
(9) _______________ 
team to go back tosomething is pretty
(10) _______________.
The reaction hasbeen
(11) _______________."
 
Don’t just book it, PSP it, says Thomas Cook
June 15, 2010
Thomas Cook has announced plans to make Sony PSPs available for
(12) _____________
on its planes on short and medium haulroutes.The handhelds will be loaded up with a number of films, TV showsand games to keep you entertained during the
(13)
_____________,and take your mind off the inevitable baby crying its eyes out in thenext row.If you want to enjoy one, however, it’ll cost you £7.50 to hire for theduration of the flight. Although you will be able to share it with apartner via a headphone
(14) ________________ 
(the films atany rate).The PSPs will replace the airline’s current in-flight
(15)
_______________ system, though we must admit, £7.50 is a touchrich for our blood.Maybe we’ll stick to those other fun free airline games you canpartake of, such as playing “who owns the armrest” with your nextdoor neighbour passenger.Or perhaps a spot of “wave your legs in the air, like you just don’tcare”, the lower body
(16) _________________ 
game designedto help prevent deep vein thrombosis.
KEY 
1.
RAPIDLY
2.
INAUGURAL
3.
ADMITTED
4.
ADVERTISING
5.
FOLLOWING
6.
RECOGNITION
7.
CONSUMERS
8.
RESPONSE

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