Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Project Bollywood - Final Report

Project Bollywood - Final Report

Ratings: (0)|Views: 116|Likes:

More info:

Categories:Topics, Art & Design
Published by: Ankur Jyoti Choudhury on Feb 24, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less





Cross Tabulation
As one of our objective to find out the preference of the respondents, hence wedecided to carry out cross-tabulation on the basis of the satisfaction level of therespondents and their frequency to watch a movie in the theatre in a month. Thearea in which the preferences were looked after were1) Which kind of Director’s philosophy they liked in watching a movie?2) What kind of actors do they prefer to watch for particular script or director’sphilosophy?3) Which kind of music do they prefer in a movie?
From the cross-tabulation it is clear that those who are satisfied or neutral about thecurrent bollywood movies, they will prefer to watch a movie which is close to reality.They feel that actors who have established themselves in this field are fit to portraycharacters. They felt that Romantic or soft numbers will really add value to suchmovies.  One interesting fact from this survey is that even those who are currentlynot satisfied or those who watch movie more than once in month share the samephilosophy.
Preference of the respondents who are TypeSatisfiedandNeutraldissatisfied& VeryDissatisfiedFreqmorethanonce
Actor Established 59 15 54Music Soft 28Romantic 29 11 30Director Realistic 34 8 29 Sarcasticcomedy  7About 92 % of the respondents watches movie for entertainment purpose and at thesame time they want that it should be more close to reality. It is also well clear fromthe type of script they prefer to watch. From the graph below, we can see thatmaximum number of respondents wants the script of the film should be close toreality or current issues prevalent in the society.
It is not that other scripts or philosophy wil not work, for example Dhoom was aTrendy and stylish kind of movie with all fast music numbers and comparativelynew face, but movie like 3 – Idiots, Taare Zameen Par etc were more preferred witha repeat audience. The main USP of 3 – idiot was all the factors as preferred by therespondents.The above survey does not indicate that our TG group wants a real life story in aserious manner. They want that this philosophy should be explained in a light wayor in comic way. This is clear from the graph below. Maximum number of respondents prefered comedy movies over other genres like romance, action,thriller etc.On this front also, 3 – Idiots scores well. The movie brought about the problem of graduating youth in a light humorous way which was well accepted by our TG.

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->