ective 1Approaching the Writing ProcessApproaching the Writing ProcessSystematicallySystematically
1. The basics of business writing
purposeful ---to solve problems, convey information
economical --- to present ideas clearly and concisely
reader oriented---to look at problems from the reader¶sperspective
2. Three points to remember in business writing
The goal in business writing is to express rather than impress.
Conciseness is what counts.
Quality enhances quantity.