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Social Media Assignments for Spring 2011
 
 Twitter assignment: Due March 1
st
in Two Weeks 30 points
 
1. Basics
y
 
Fill out your bio, add a photo, and share your URL.
y
 
S
et up Tweetdeck, Hootsuite, or 
S
eesmic
 2. Write down your Twitter goal(s) in summary paper.
Examples include:
y
 
G
et more social media mentions of your blog or site
 
y
 
Find sources
 
y
 
I
ncrease readership
 
y
 
B
uild reputation in a niche area
 
y
 
B
uild relationships with clients
 
y
 
Find new story angles
  
3. Identify and follow 25 people
(
excluding friends) that will help you attain yourgoal. 
4. Tweet Posts ± 15 posts per week for two weeks
y
 
Tweet ten original informative tweets related to your goal topic area per week.
y
 
Retweet or @reply someone five times per week.
y
 
Use a hashtag in three hashtags in three separate posts.
y
 
M
ost tweets should contain links. 
5. Use URL shortener
y
 
S
ign up for bit.ly or another URL shortener service. YOU
M
U
S
T
SIGN
UP FOR A
N
ACCOU
N
T
BE
FOR 
E
TW
EE
T
ING
. You must share only shortened URLs. Connect your Tweetdeck to your bit.ly account in settings > services 
 
6
. Reflection Summary
y
 
S
hare with me what you learned and your thoughts about Twitter in meeting your goals.
 
y
 
I
f you have used Twitter for some time, please share with me some innovative approaches to your use of Twitter.
I
would love to learn from you.
  
         
 
Social Media Press Release: Due March 22, Tues. after SpringBreak. Can¶t Check Cameras Out During Spring Break. 50pts 
According torealwire, The Social Media Release (SMR) is a press release format designed for theonline media world. The press release was written with just the press in mind, but in the onlineworld your story needs to be told in a format that is relevant to a wide variety of people  journalists,bloggers, publishers and the public at large. As you write, keep in mind the your intended audienceand their social media and multimedia needs.
 
You will be graded on following the assignment instructions, video shooting and editing principles,and web writing and SEO basics. I have found four free SMR creation tools:PRX Builder.PitchEngine
 
,PressLift , andPressIt . This is an experimental assignment. I have not full tested each of these sites. If  you find more, please share with the class. On the day of assignment is due, post your SM url to theFacebook class fan page.
 
The SMR should contain
:
y
 
Social media and main contact(s)
y
 
Suggested headline
y
 
C
ore facts
y
 
Body containing news summary
y
 
Background information of person or organization
y
 
Social media links
y
 
Suggested tweet 
y
 
Suggested tags
y
 
Preapproved quotes
y
 
Sharable visuals that follow photography and videography principles
y
 
List of useful links
 
O
ther writing tips include:
y
 
W
rite in third person
y
 
Follow web writing and SEO principles
y
 
Follow AP style and grammar
y
 
Be of news value
 
V
ideo
y
 
You must upload two separate videos to YouTube
y
 
The video must have appropriate file name, tags, description, etc.
y
 
Interview must be an extended, edited quote
y
 
The b-roll must contain visual raw information related to topic with natural sound
y
 
V
ideo must be saved as a high-quality .mov before uploading to YouTube
 
Reflection Summary
You are required to
write a summary of your experience
including what you learned, suggestions,and
whether your press release received any attention
.
 
Google for example social media releases. Here are some example press releases:http://www.cdc.gov/socialmedia/h1n1/ http://pressitt.com/smnr/science-minister-opens-new-medical-tech-centre-to-boost-innovation-in-nhs/82/ http://www.marketwire.com/press-release/Skip-the-
C
onversation-Go-Straight-to-
V
oicemail-with-slydial-880759.htm 
 
Try starting withPR Newswireandmarketwireas well.
 
You can submit, but it is not required, your press release to Press Release Point, i-Newswire, orPRLog. These are free services.
 
 
 
Honor¶s Assignment Extras: Due March 22, Tues. after SpringBreak. 45pts
 
1
.
 
G
oogle:
 
G
oogle your name or company, etc. in quotes ³Jane Doe´ and screen capture a .jpg of your 
G
oogle results.
S
creen-capture your web presence by pressing command+shift+4 (
M
ac) tocreate .jpg of a section. You can capture multiple sections of your results. You can also usehttp://www.superscreenshot.com/
 
or PDFmyurl to capture entire page. You will capture the resultsagain when you hand in the social media assignment.
2.
Online presence:
Fill our your bio on numerous sites. This includes a picture, credentials,and URLs on every site. Hand in the your URLs on the due date.
S
ites can include Linked
I
n,
B
rightFuse, Twitter, Flickr,
M
edia
G
eeks, YouTube, Vimeo,
G
oogle Profile,
S
lide
S
hare,
S
cribd,Flavors.me, About.me, Quora, Awesomize.me, Foursquare, Delicious, FriendFeed, Facebook,
M
y
S
pace, Digg, Reddit, Favstar, Open
S
alon, WordPress,
S
torify,
N
ewsVine, Twtjobs, etc. F
B
,YouTube and Twitter are the top three (right now).
 
3.
 
Slideshare
:
Pick a topic about social media topic or for a client. Or create a visual slideshareresume. Create a PowerPoint and upload it to
S
lideshare. Demonstrate that you are knowledgeablein some area.
4
.
Social media monitoring:
 
You need to identify an individual blogger in your desiredprofessional area and write a one-page report about what you learned about social mediaand blogging from them. You can interview them for your paper.
 
5
.
 
Set up metric tools:
1
.
 
Bit.ly
(
M
onitor link traffic)
y
 
S
horten your links in bit.ly to track clicks and how your links are shared.Provide the top
10
links clicked on including the number of clicks.2.
 
Sitemeter
 
(Traffic analyzer). Track your blog site traffic. Useful site to see thelocation of users and see how the users found your site including keywords.3.
 
Others include:i.
 
Y
ouTube Insight
(Traffic analyzer). Tracks how people get to your site,the content clicked on, average pages per visit, etc. for your Web site.
ii.
 
F
eedburner
 
(
S
ubscribers). Provide the number of people who subscribe toyour blog via R 
SS
 iii.
 
F
riend
F
eed
 
(
S
ubscribers).
S
ubscribe to multiple feeds related to oneindividual. Provide the number of subscribers.
 iv.
 
Twitter Lists
(
S
ubscribers). Create a list that is useful to Twitter users andprovide the number of subscribers.
 
v.
 
F
acebook Insight
(Traffic analyzer).
vi.
 
K
lout
(Twitter influence)
 
 
Table Example:
 
Per DayTwitter Mentions
Week
 1 
Week
 2 
Week
 3 
Week
 
4
 
Week
 5 
Week
 6  
Week
 7 
Numb
er 
of posts R
e
tw
ee
ts@
re
pli
e
s toyou
r 
id 
 6.
 
Reflection Paper
:
 
You must do more than simply list what you did. Focus on what youlearned and how online communication is evolving. Also, add ROI tables to your paper.1.
 
This paper must be at least 4-pages double-spaced.
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