A BlueMooseMedia Production
jetblue airlinesMedia Plan
Fall 2010
TaylorBuieJordanHarrisCoryMccollumnicolenazarenus
Table ofContents
BlueMoosePage 1
Plan Summary.............................................I. The Problem............................................II. Situation AnalysisA. Target Research...........................B. Market Information.....................C. Creative/Media Background.......D. SWOT Analysis...........................III. The SolutionA. Creative Strategy.........................B. Media Objectives.........................IV. AppendicesA. Appendix One.............................B. Appendix Two.............................2457121516162425
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JetBlue Media Plan: Team Blue Moose
We developed a media plan for low cost airline JetBlue that will boost travel to exotic destinations in and around the Caribbean.
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