To

 whom  it  may  concern:  

 
It  continues  to  come  to  my  attention  that  my  personal  business  integrity  is  being  questioned,  not  
only  by  one  of  the  founders  of  Visalus,  a  company  I  recently  left,  but  also  by  people  who  are  
spreading  false  information.  Some  of  the  snide  remarks  and  incorrect  assumptions  I  have  seen  
deserve  a  very  clear  response,  and  so  I  feel  it  is  important  for  me  to  personally  address  these  issues  
in  a  very  public  way  right  now.    
 
I  am  particularly  concerned  that  a  confidential  agreement  that  was  prepared  by  Nick  Sarnicola  has  
now  been  made  public  by  him  in  an  attempt  to  cast  negative  light  on  my  business  decision.  My  
concern  has  nothing  to  do  with  the  actual  information  in  the  agreement,  but  with  the  fact  that  it  was  
made  public  by  the  very  man  that  required  it  to  remain  confidential.  In  my  mind,  it  is  totally  
unethical  for  that  agreement  to  have  been  made  public,  since  it  has  no  relevance  to  my  leaving  
Visalus.  I  fulfilled  every  objective  required  in  that  agreement  and  am  proud  to  have  done  so.  
 
Anyone  that  knows  Robert  Dean  Jr.  understands  that  I  am  direct  and  professional  in  all  my  business  
dealings,  so  I  am  not  about  to  make  any  derogatory  or  malicious  statements  …  I  will  hold  to  the  
facts.  And  that  includes  the  fact  that  I  had  absolutely  no  intention  of  making  a  move,  until  I  was  
invited  to  take  a  closer  look  at  The  LIMU  Company.      
 
Let  me  start  by  telling  you  what  I  saw  as  I  evaluated  Visalus  versus  the  LIMU  opportunity,  and  as  I  
dealt  with  several  major  issues  that  concerned  me  greatly:    
 
• When  I  compared  the  management  team  at  Visalus  to  executives  I  have  worked  with  in  the  
past,  within  our  Network  Marketing  industry,  I  found  them  to  have  much  less  successful  
corporate  experience  than  most.  The  truth  is  that  there  is  a  lack  of  seasoning  and  maturity  
in  both  the  founders  and  the  management  team.  That  is  just  a  plain  fact.    
• This  industry  is  difficult  and  more  so  in  these  tough  economic  times.  Only  the  profitable  
companies  will  survive,  because  only  they  will  have  the  ability  to  ship  product  and  make  
commission  payments  as  distributors  expect.  That’s  why  when  I  looked  closer  at  Visalus,  
the  continuous  lack  of  profitability  got  me  real  nervous.  The  numbers  showed  me  that  
Visalus  had  actually  been  losing  money  every  quarter  for  the  past  five  years,  and  I  was  just  
not  at  all  comfortable  that  the  5-­‐year  trend  was  going  to  be  reversed.  
• Because  of  those  two  factors  …  inexperience  and  a  lack  of  profitability  …  to  me  their  
viability  over  time  seemed  at  risk.  The  situation  did  not  appear  very  stable  in  the  short-­‐term  
or  long-­‐term,  and  frankly  I  have  no  interest  in  being  stuck  between  a  rock  and  a  hard  place.    
• In  looking  at  the  Visalus  product  line,  the  focus  is  solely  in  weight  loss,  but  there  was  
nothing  proprietary  or  unique  about  their  product.  The  product  works  but  focusing  the  
company  only  on  weight  loss  felt  too  limited.  There  are  a  lot  of  different  ways  to  lose  weight  
and  their  system  didn’t  seem  any  better  than  one  of  many  you  can  find  in  a  supermarket.  
There  was  nothing  proprietary  about  what  it  was  they  were  doing,  nothing  that  would  catch  
someone’s  eye  or  interest.    
• Bottom  line,  I  had  legitimate  concerns  about  the  future  course  of  Visalus,  and  therefore  the  
future  opportunity  for  the  people  in  my  downline.  It  obviously  made  sense  for  me  to  take  
advantage  of  the  more  stable  and  consistently  profitable  opportunity  I  saw  in  LIMU.  That  is  
a  business  decision  I  made.    
 
Now,  in  addition  to  that,  I  want  to  make  sure  people  understand  the  main  reasons  I  joined  the  
company  I  did,  The  LIMU  Company.    
 
 • Yes,  the  timing  is  unfortunate,  but  I  simply  cannot  turn  my  back  on  what  I  believe  to  be  the  
greatest  opportunity  I’ve  seen  in  several  years’  time.  The  company  is  strong,  the  products  
target  three  different  markets  and  LIMU  is  relatively  unknown,  even  after  6+  years  of  
success.  That  alone  showed  me  there  was  huge  potential  for  me  and  my  team.  
• Gary  Raser,  LIMU’s  founder,  also  played  a  huge  part  in  my  decision.  His  25  years  in  the  
industry  got  my  attention,  and  he  started  as  a  distributor  like  me  so  he  knows  the  industry  
from  the  bottom  up.  His  successful  experience  in  the  field  and  on  the  corporate  side  
impressed  me  more  than  anything.    
• Gary  has  built  a  corporate  team  that  includes  people  that  have  industry  success  all  their  
own.  They  have  worked  at  the  really  huge  companies  in  our  industry,  companies  that  have  
exploded.  They  came  to  LIMU  because  the  company  has  been  successful,  profitable  and  
debt-­‐free  since  its  first  day.  That  is  one  powerful  corporate  team,  and  with  a  distributor  first  
mentality.    
• I  absolutely  love  the  LIMU  story.    It’s  unique  and  there’s  a  long  history  there.  That’s  different  
from  most  of  the  companies  in  the  industry.  LIMU  has  a  line  of  products  that  all  contain  a  
proprietary  seaweed  extract,  something  I  had  never  heard  of  before.  Nobody  out  there  is  
doing  what  they  are  doing.  And  there  is  real  science  behind  their  key  ingredient  Fucoidan,  
over  850  third-­‐party,  unsolicited,  independent  studies.  I  had  never  seen  that  kind  of  real  
scientific  support.  It’s  impressive.  
• Most  importantly,  LIMU  has  an  Equity  Compensation  Plan  that  lets  anyone  earn  equity  in  
The  LIMU  Company  based  on  extraordinary  performance.  And  anyone  means  anyone,  not  
just  me.  I  have  never  heard  of  a  performance-­‐based  equity  compensation  plan  available  to  
anyone  that  earns  it.  That  was  a  closer  for  me  and  my  team.    
Let  me  be  clear.  This  was  100%  a  business  decision,  it  wasn’t  personal  about  me.  I  looked  at  the  
future,  not  just  for  me  but  for  the  people  that  work  with  me.  I  knew  the  timing  wasn’t  good,  but  I  
knew  I  was  making  the  right  choice  that  would  most  positively  affect  many,  many  people  in  the  long  
run.  I  saw  a  brighter  future  with  LIMU  than  I  did  with  Visalus,  because  they  had  the  missing  pieces  
of  the  puzzle  that  any  of  us  want.  
 
I  hope  this  helps  clear  things  up  and  stops  the  wrong  information  that  is  being  talked  about.  I  joined  
Visalus  and  signed  that  confidential  agreement,  and  I  know,  and  they  know,  I  honored  it.  I  fulfilled  
every  obligation  that  I  agreed  to,  I  met  every  goal  set  for  me  and  my  team.  It’s  unfortunate  that  
those  who  created  the  agreement  did  not  feel  they  needed  to  keep  that  same  promise  of  
confidentiality.  
 
I  am  on  to  bigger  things  with  LIMU.  
 
Robert  Dean  Jr.