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A cream colored yellow stripped wrapper with a cute baby photo containing
10 ± 12 biscuits with the company¶s name printed in Red and you know these are
Parle G biscuits. Times changed, variety of biscuits did come and go but nothing
has changed with these biscuits. Yes, the size of their packing has definitely
changed but for the consumers good as these are money savers pack.
The Parle name conjures up fond memories across the length and breadth of the
country. After all, since 1929, the people of India have been growing up on Parle
manufacture sweets and toffees. The year was 1929 and the market was dominated
by famous international brands that were imported freely. Despite the odds and
unequal competition, this company called Parle Products, survived and succeeded,
addition to sweets and toffees. Having already established a reputation for quality,
the Parle brand name grew in strength with this diversification. Parle Glucose and
Parle Monaco were the first brands of biscuits to be introduced, which later went on
confectionery products. Over the years Parle has grown to become a multi million-
dollar company with many of the products as market leaders in their category. The
innovation and caters to a new taste, being India¶s first ever chocolate-chip
biscuits.
All Parle products are manufactured under most hygienic conditions. Great
care is exercised in the selection and quality control of raw material and standards
ensured at every stage of the manufacturing process.
Parle Products has 4 manufacturing units for biscuits and confectionaries
at Mumbai, Haryana, Rajasthan and Karnataka. It also has 14 manufacturing units
for biscuits & 5 manufacturing units for confectioneries, on contract.
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