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Authored by:
Raquel Krouse
Practice Lead, Social Media
IPG Emerging Media Lab
Watz a Widget?
Web widgets are small modules of content that users can add or install to any Web
page including social network profiles and blogs. Applications are widgets designed “These mini-applications—also called
for a specific platform, such as Facebook. Web widgets often use DHTML, JavaScript, “gadgets”—are simple bits of code,
easily dragged onto a desktop or pasted
or Flash. Widgets give Internet users a new way to experience the Web, and to interact
into a personal page, where they are
with content. Brands use widgets to extend their brands beyond their Websites, and to
constantly updated with whatever
engage their customers in conversation. Widgets also live on computer desktops and
information you want.”
mobile phones, but the focus of this paper is on Web widgets. —By Brian Braiker,
Newsweek/MSNBC
widg•et noun.1. appliance, contraption, contrivance, convenience, gadget, gizmo, gismo
widget noun. a device that is very useful for a particular job
Here’s how:
Engagement
■ Widget click-through rate
■ Ratio of impressions to clicks To talk more about how widgets are
■ Widgets served per day impacting brands, or to explore project
■ Ratio of views to conversions possibilities, contact Raquel Krouse at
■ Ratio of impressions to site visits raquel.krouse@ipglab.com
Conversion
■ Direct sales lift from widgets
■ Referral sales from widgets
(JupiterResearch 02/08)