A REPORT ON I NEXT ON ITS

DISTRIBUTION
 DECLARATION

This project has been undertaken during the summer

break as a summer trainee, after the completion of the
second semester under the guidance of Mr.………………

……………..

Further I would like to declare that this project is my

original work and has been prepared solely for academic
purpose.

This project has not been presented in any seminar or

submitted elsewhere for the award of any degree or
diploma.
 ACKNOWLEDGEMENT

Behind every study there stands myriad of people whose

help and contribution make it successful.

It has been a remarkable experience of satisfaction and

pleasure for me to work out my project under the
supervision..of..the..............................................................
....... I am really thankful to him for his valuable guidance
and co-operation during the project work.

I had also benefited from discussions and would also take

the opportunity to thank the persons of the company for
their valuable support and assistance whenever and
wherever needed. A cordial and encouraging environment
made it very easier for me to complete the project.
So this acknowledgement is a humble attempt to earnestly
thank him and all those who were directly or indirectly
involved in preparation of this project.
 Preface

Summer training is a part of MBA curriculum, which a

student has to undertake after the completion of IInd
semester.

This project is based on identification of training needs.

Firstly it contains the overall introduction of DANIK

JAGRAN GROUP, the various activities undertaken by it
and finally about its new opening as I NEXT.

Eventually, it will discuss the sources from where the

information has been gathered.
 INTRODUCTION

DANIK JAGRAN

© Inext  FEEDBACK

TYPE Public
FOUNDED 1942

HEADQUARTERS

INDUSTRY Print media

PRODUCT……Newspaper,magazine&research JJ
NNNNNNNNNdepartment.
REVENUE Operating revenues up by 28.77% at Rs. 199 crores
EMPLOYEES 11800
WEBSITE www.danikjagran.com

FOUNDED BY

LATE . PURAN CHAND GUPTA

A great freedom fighter who want to bring

the voice of public to whole world and print
the truth “ NOTHING BUT THE TRUTH “
 MISSION STATMENT

“Create a newspaper that would reflect the

free voice of the people.”

ABOUT THE COMPANY

HISTORY

Dainik Jagran was founded in 1942. It was the year when

the freedom struggle of India reached its crescendo and
found expression in the Quit India movement. Dainik
Jagran was launched with the vision of its founder, the
late Puran Chand Gupta, to “Create a newspaper that
would reflect the free voice of the people.” This vision
was as much a reflection of the time when it was
propounded as it is today – when Dainik Jagran markets
control the political destiny of the largest democracy in
the world.
The tradition of truth that Puran Chand Gupta heralded
was carried forward by literary stalwarts like Narendra
Mohan. Apart from strengthening Jagran’s editorial
stance, he embarked on a drive towards modernising and
building interaction between the paper and its readers.
In 1942, the first edition of Dainik Jagran was launched
from Jhansi. In 1947, the second edition was launched

from Kanpur. In a succession of launches and planned

expansions Rewa and Bhopal editions were added in 1953
and 1956 respectively. In 1975 came Gorakhpur; in 1979,
Varanasi, Allahabad and Lucknow. 1984 saw the Meerut
edition being launched followed by Agra in 1986,
Bareilly in1989 and Delhi in 1990. Between 1997 and
2006, Dainik Jagran extended itself by adding eighteen
new editions – one each in Dehradun, Jalandhar, Hissar,
Patna, Moradabad, Aligarh, Ranchi, Jamshedpur,
Dhanbad, Bhagalpur, Panipat, Haldwani, Ludhiana,
Muzaffarpur, Jammu, Dharamshala, Indore and Siliguri.
 During 2007-08 six new editions were launched – Patiala,
Bhatinda, Mathura, Rae Bareilly, Ayodhya and Haridwar.
In June 2005, Dainik Jagran entered into a strategic
alliance and partnership with Independent News and
Media Plc. Shortly after, the company went public in
2006.

CORPORATE PROFILE
Jagran Prakashan Ltd (JPL)is India’s
leading media and communications group,
with its main interests across Newspapers, Outdoor, Internet,
Magazines, Below the Line marketing solutions, and Mobile
Value Added Services.
Market
A nation’s economic and political wealth is often measured by its
readership. The Indian print media boasts several thousand
newspapers and magazines is very uniquely placed given the
heterogeneity of our country. There are a vast number of
publication mastheads across scores of languages and pockets of
distribution.
Rising income and literacy levels along with recent liberalization
of media have given the Indian media industry increasing
momentum.
In this new, dynamic world of Indian media Dainik Jagran is an
iconic brand. More than 55.7 million people reach out for Dainik
Jagran making it the largest read daily of India.
Readership of Dainik Jagran has grown by multiples over the
years. Today Dainik Jagran has a readership of 55.7 mn as per the
Indian Readership Survey, 2008 Round 2. Not only this, Dainik
Jagran has been the largest read daily of India for the last
consecutive 11 rounds of the Indian Readership Survey. This is a
unique record in the history of Indian media.
Dainik Jagran’s 37 editions carve a huge swathe across eleven
states – Uttar Pradesh, Uttarakhand, Punjab, Haryana, Bihar,
Jharkhand, Himachal Pradesh, Madhya Pradesh, Delhi, West
Bengal and Jammu & Kashmir. Its footprint reveals truly
awesome numbers: 101 million households comprising 500
million people (Source: IRS 2008 R2 and Census). Of these, more
than 44% of all 1 million plus cities and 42% of all 100,000 plus
towns in India fall within Jagran markets. 50% of India’s SEC A
and 45% of India’s Rs. 10,000+ per month group lives in Jagran
footprints. 47% of the India’s businessmen/industrialists/ self-
employed professionals and 51% of all students in India are from
Jagran markets. Its markets account for a huge share of most
product categories – almost every second automobile, 37 million
television sets, 13 million refrigerators and 12 million 2-wheeler
owners fall in Jagran’s footprint (Source – IRS 2008 R2).
Rephrased, almost every third Hindi newspaper reader and every
ninth any newspaper reader in India reads Dainik Jagran.

Achievements
Established With such outstanding credentials it is easy to see that
Dainik Jagran would have several achievements. In May 2006,
Dainik Jagran was voted as the most credible source of news
within the print media by a BBC-Reuters study.
The readership and circulation numbers have grown exponentially
over the last 6-7 years and Dainik Jagran has marked India’s
presence on the international media map by becoming the largest
read daily in the world.
In a fine show of marketing acumen Dainik Jagran has pulled even
further ahead of its nearest competitor. The gap now stands at a
resounding 22 million (Source: IRS 2008 R2).
If statistics make a newspaper’s world go around then Dainik
Jagran has other significant achievements, as well: its readership is
greater than all the 25 English dailies reported in IRS put together.
Interestingly, apart from being the largest read daily in the
country, Dainik Jagran is also the No,1 read daily amongst people
who can read English.

ABOUT I –NEXT
I-Next a, newspaper brand launched in third quarter of
last fiscal, was expanded to other markets viz. Varanasi,
Allahabad and Agra during the current quarter, After
"Dainik Jagran", I-Next has become the most Circulated
newspaper ahead of other mainline dailies in the cities of
Kanpur and Varansi. It has expanded the market size and
has attained circulation numbers and positioning beyond
expectations in a short period of time. City Plus, another
newspaper brand launched in NCR in second quarter of
the previous year, was further expanded with launch of
editions at two more locations of New Delhi.
Out of Home Advertising (OOH) and Event Management
activity continued to scale up their operations. J9, a
dedicated arm of JPL to pursue its initiatives in mobile
and web space has launched home shopping, with plans to
add a few more services such as classified vertical in web
space, to its basket in near future.
Commenting on the results, Mr. Mahendra Mohan
Gupta, CMD of Jagran Prakashan Limited said
Whereas growth in revenues from Dainik Jagran
continues as expected, the most pleasing is increasing
acceptability and popularity of I-Next and its attaining
status of no. 2 newspaper in cities of Kanpur and Varanasi
in a short span of time which augurs well for long term
growth of publication business.
Outlook for all the businesses of the company remains
pretty positive and the trend of growth looks intact.
However, profits might experience some pressure in short
term owing to increasing newsprint cost, intensifying
competition and new launches of I-next and City Plus.
 OBJECTIVE
The objective behind the study shows the
importance of the study. It further clarifies the reason as
to why the study is been undertaken. Every study has
certain objectives for which it is undertaken. These frame
the basis of the study and they show the cause of the
study. The objectives of the study are given below
 To Understand the working environment in the
company
 To Understand the process of news collection
 To Understand the distribution system there.
 To Reach to the core functioning area of the company
 To Get a idea of key result area of the company.
 To work according to the integrated management
system
 To study the Loopholes in the distribution channel
and to find solutions to improve those areas.
 To study the marketing structure and the existing
ncostumer base of that particular area

INTEGRATED MANAGEMENT SYSTEM

Benefits of an Integrated Management System

 Greater focus on company objectives

 Reduced business risk
 Clearly defined roles and responsibilities for managing the integrated management system
 Reduced documentation
 Promotion of a single system
 Reduced resources to manage the system
 Easier to prioritize on key issues
 More concise reporting structure
 More efficient system – removes duplication
 Easier to manage
 Helps with multi-skilling

TARGET ASSIGNED

WEEK 1: NO TARGETS {Training under the trainer in the office}

I come to know about :

History of Danikjagran paper

Its mission and vision statement
 Need for emergence of I next
Its circulation system
Its customer base in dehradun
Its market structure
Its mode of collecting advertisements
Its payment mode
nnnnnnnnnnnnnnn Its competitors in dehradun

WEEK 2-5 : Conducted a survey on the response of the

public by taking the sample size. I concentrated my area
of concerned and surveyed all the telecom retailers in
dehradun.
Following are the survey details of all retailers in
dehradun to whom I surveyed

SURVEY REPORT
NAMES ADDRESS CONTACT
Vipin comm. Rajpur road 9760357197
Gaytri genral store Rajpur road 9760357216
Jai pal Rajpur road 9758675082
Ashish comm. Rajpur road 9456894871
Talib comm. Rajpur road 9759260468
Choudhary mobile
gallery Rajpur road 9927344897
Maa vaishnavi tel Rajpur road 9758984393
Joly barbar Rajpur road 9719695746

Shankar tel Rajpur road 9760305067

Naushad ali Rajpur road 9897106037
Anil tel Rajpur road 9897545435
Parmod tel. Rajpur road 9760305074
Rana tel. Gari cantt 9760304959
Ashish comm Gari cantt 9760305069
Mobile care Gari cantt 9760305069
Anash com Gari cantt 9760354368
Super com Gari cantt 9760355493
Mahlotra juice Gari cantt 9997954961
Gupta Gari cantt 9997954972
Zakee PCO Vijay park 9760355379
Ajay com Vijay park 9760497160
Friends com Vijay park 9997954968
Alka pro. Store Vijay park 9760497160
Dev com Vijay park 9760357292
Pal tel Vijay park 9760357217
Jyoti tele Vijay park 9259120807
Ali comm. Chakrata road 9927479781
Faiz comm. Chakrata road --------------
Shanu mobile Chakrata road 9758715632

Gupta info Chakrata road 9927452920

Rakhi genral store Chakrata road 9759566772
Bhadana medicla
store Chakrata road 9997567256
Malik comm Chakrata road 9756049703
Rahaman tel. Chakrata road 9927972871
Ramavtar Chakrata road 9758972365
National mobile
gallery Chakrata road 9837747128
Smart mobile Chakrata road 9456615455
Mh. Nausaad Chakrata road 9837907635
Jogindra Patel nagar 9897182605
Dal singh Patel nagar 9997064624
Ajay ele Patel nagar 9758675082
Rajendra Patel nagar 9759561709
Parveen kumar Patel nagar 9456894871
Ujjwal pro. Patel nagar 9761849307
Praggya ele. Patel nagar 9759260468
Virendra Patel nagar 9759561709
Khan tel Patel nagar 9456894871
Dharmendra tel. Patel nagar 9761849307
Gulbahar tel Patel nagar 9759260468

Raj tel Patel nagar 9927344897

Imran tel Patel nagar 9759099051
Liyakat com Patel nagar 9758972377
Hashan com Patel nagar 9259120807
Sachin tele Patel nagar 9760305074
Rana tel. Patel nagar 9760304959
Shainki tel Patel nagar 9358322345
kadam tel Patel nagar 9897741559
Ajay elec. Clock tower 9758972377
Virendra tel. Clock tower 9759759184
Ashish Comm Clock tower 9719695746
Virmani tel. Clock tower 9917414196
Ashish Comm Clock tower 9927479781
Choudhary mobile
gellary Clock tower 9997139028
Dal Singh Clock tower 9927344897
Dharmendra tel. Clock tower 9927201690
Gulbahar tel. Clock tower 1336247354
Gytri Gnl store Race course 9759099051
Smart tech. Race course 9259120807
Jai Pal Race course 9837490755
Khan tel. Race course 9837573855
Maa vaishnavi
telecomm Race course 9837865967
Gupta tel. Race course 9758715632
Parveen Kumar Ballu pur 9997064624
Praveen .com Ballu pur 9319606121
Praggya elec. Ballu pur 9761849307
Rajendra Ballu pur 9758984393
Raman Prem nagar 9759091776
Talib Comm Prem nagar 9897182605
Prakash comm Prem nagar ---------------
Ujjwal Pro. Prem nagar 9759561709
Deepak tel. Prem nagar 9927452920
Virendra tel. Prem nagar 9259421977
WEEK 6&7 : STUDIED AND PROMOTED THE NEWS PAPER IN
(LUS), A PLACE WHERE REVENUE GENERATED IS NOT AS PER
EXPECTATION. IN NEWS VAN BUT I STICK TO MY SAMPLE
OF THE RETAILERS.

Location : VIKAS NAGAR

Name Address Contact no
Rajneesh Panwar Vikas Nagar 9759261374
Jyoti ram Vikas Nagar 9258241654
Ali com. Vikas Nagar 9358032034
Faiz com Vikas Nagar 9319606121
Shanu mobile Vikas Nagar 9997139028
Danish com Vikas Nagar 9837236087
Gupta info Vikas Nagar 9837865967
Vipin com Vikas Nagar 9837860910
Rakhi gnl store Vikas Nagar 9259421977
Bhadana medical store Vikas Nagar 9837573855
Malik com Vikas Nagar 9927201690
Rahaman Tel. Vikas Nagar 01336247354
Ramavtar Vikas Nagar 9759759184
National mobile Vikas Nagar 9837490755
gallery
Smart mobile Vikas Nagar 9759091776
Mh. naushad Vikas Nagar 9917414196
Jogindra Vikas Nagar 9897182605
Dal Singh Vikas Nagar 9997064624
Gytri Gnl store Vikas Nagar 9758675082
Ajay elec. Vikas Nagar 9759561709
Jai Pal Vikas Nagar 9456894871
Rajendra Vikas Nagar 9761849307
WEEK:8 STUDIED THE SURVEY REPORT AND
NNNNNNNCONCLUDED THAT

MARKET SHARE OF COVERED

DANIK JAGRAR

AMAR UJALA

I NEXT

COMPAQ

From the sample size of 150 retailers

40% read DANIK JAGRAN
35% read AMAR UJALA
15% read I NEXT
10% read COMPAQ
NETWORK DISTRIBUTION
NETWORK IN DEHRADUN
MARKETING PROCESS
Marketing department’s core role is to be a brand custodian so
that subscribers as well as the prospective users of Idea build a
relationship with the company they deal with. Brand identity
created and nurtured by marketing.
Marketing also plays a role of identifying emerging business
opportunity in a competitive/regulatory context, as well as based
on the technology innovations taking place.
It is Revenue enhancement, Acquisition shares, Shared role in
churn reduction & creating and maintaining brand image such
that it continues to be relevant to the target audience.
Enterprise Business Unit: Print media Business I broadly
divided into Corporate and Individual customers. Corporate
essentially means organizations with large manpower base and
high communication spend. This gives us the opportunity to
focus on acquiring quality customer in bulk and gain higher
revenue.
The new emerging segment is SME (Small & Medium
Enterprises), which hold tremendous opportunity to increase our
revenue and quantity subscriber due to the size of the segment.
Channel Management:
The objective of Channel Management is to make I NEXT
distribution network a source of sustainable competitive
advantage for the company.
Towards this objective, Channel Management would primarily
be responsible for:
1. Grow acquisitions through implementing best in class
processes and developing new channels
2. Reduce cost of acquisition and servicing through improved
channel productivity and use of MIS.
3. Creating a positive customer experience at each of the
touch points.
4. Support in brand building through point of sale visibility

HUMAN RESOURCES
HR function I NEXT consists of four dept namely,
1. Human Resource Operations
2. Management Development
3. Facilities Management
4. Total Quality Management

FUNCTIONS OF HUMAN RESOURCE DEPARTMENT:

1. HR looks after Recruitment,
Interviews and Selection, I-NEXT
Manpower Planning.
2. The Hr team is responsible
for performance- HR
management, compensation
POLICIES

benchmarking,Taxability,Payroll management, Reward &

recognition, and HR policies and processes.
3. Hr is primarily responsible for Organsation structure design
,Employee satisfaction surveys,Budgets,HR MIS ,OD
Interventions,Job Evaluation,and performance appraisal.

TRAINING AND DEVELOPMENT AT IDEA

 Management schools for AGMs/high Potential Senior
Managers
 Leadership School for AVPs/GMs/Highly Potential DGMs.
 Coaching skills and training programs for distributers and
TSEs.

EMPLOYEES STRENGTH

 Highly trained and well educated employees about the product.

 Focused to provide quality rather than quantity.
 Cross-functional teams.

EMPLOYEE CARE/RETENTION ISSUES

 Creating fun @ work and employee events

 Improved medical and Health insurances
 Quick reimbursement and suitable package for a suitable candidate

FINANCE
 The finance department is responsible primarily for the
proper financial management of the company.
The essential function of a typical finance department can
be categorized into two broad functional categories.
1) Recurring Finance Functions
Performing the regular finance functions that include
financial planning including assessing the funds
requirement, identifying and sourcing funds, allocation of
the funds and income and controlling the use or utilization
of funds towards achieving the primary goal of profit/wealth
maximization.
2) Non-Recurring Finance Functions
Performing the non-recurring functions include, though not
exclusively, the preparation of financial plan at the time of
promotion of the business enterprise, financial readjustment
during liquidity crisis, valuation of enterprise at the of
merger or reorganization and such other episodic activities
of great financial implications.
 Core activities of the Finance department of I-NEXT
include:
1) Accounts
2) Treasury & Corporate Finance
3) Materials
4) CRA
5) Secretarial & Legal
6) MIS & Budgeting

CAPEX: CAPEX means money spent to acquire or upgrade

physical assets such as buildings and machinery; it is also called
capital spending.
OPEX refers to an expense arising in the normal course of
running a business, such as an office electricity bill etc. This is
recurring expenditure.

The Institute of Charted Accountants of India (ICAI), which

is the premier accounting body of India has issued a number of
accounting standards.
Some of the standards issued by ICAI are also recommendatory
in nature. Idea compile with all the required mandatory
standards. Presently ICAI has issued 28 accounting standards.
Bad Debts: It is written of by I-NEXT & its subsidiaries for the
year-end 31”March 2005was32 million, apart from this a
provision for doubtful debts was also created amounting to Rs.
239 million.
Thus the total bad debt expense as a percentage to the total
revenue of the company of Rs. 16,320 million would work out
to 1.67%.
Surplus Funds generated by I-NEXT are invested in various
financial instruments, rather than keeping them idle, so as to
give a appropriate return.
The decision of investing surplus funds is taken after a detailed
study & analysis of the companies CAPEX/OPEX requirements,
the repayment of borrowings/loans, etc.
I-NEXT has a decentralized accounting system with each
circle maintaining its book of accounts. Only the
consolidation of all circle accounts is done centrally.
 Jagran Prakashan & I- NEXT Q3 net profit up by 46.47%
to Rs 26.00 crores
Q3 operating revenues up by 28.77% at Rs. 199 crores
 

Q3FY08 Results (all comparisons with Q3FY07)

Operating Revenues at Rs 199.03 crores, up by 28.77 % from
Rs 154.57 crores
Advertisement Revenues at Rs 131.15 crores, up by 29.03%
from Rs 101.64 crores
EBIDTA at Rs 43.27 crores, up by 50.49% from Rs 28.75
crores
PAT at Rs 25.93 crores, up by 46.47% from Rs 17.70 crores
EPS on face value of Rs. 2 each (non-annualized) of Rs 0.86,
up by 46.47% from Rs 0.59
Operating profit margin increased to 21.74% from 18.60%
PAT margin increased to 12.67% from 11.03%
 

New Delhi, January 29, 2008; Jagran Prakashan Limited

(JPL) (BSE SCRIP ID: 532705; NSE SYMBOL: JAGRAN),
publishers of 'Dainik Jagran', India's largest read newspaper
(Source: IRS), has reported net operating revenues of Rs.
199.03 crore for Q3FY08, an increase of 28.77% over the
corresponding quarter of the previous year. The net profit was
at Rs 25.93 crores, a sharp increase of 46.47% from Rs 17.70
crores in the corresponding quarter of previous fiscal. The EPS
on face value of Rs. 2 each for the quarter was at Rs 0.86 as
against Rs 0.59 in the corresponding quarter of FY 07.
Advertising and circulation revenues from the publishing
business have registered a robust growth of 29.03% and
11.33% respectively. Increase in advertisement revenue was
driven by increase in total space including color space and also
better rates whereas increase in circulation revenue was mainly
driven by increase in circulation of Dainik Jagran .
I-Next a, newspaper brand launched in third quarter of last
fiscal, was expanded to other markets viz. Varanasi, Allahabad
and Agra during the current quarter, After "Dainik Jagran", I-
Next has become the most Circulated newspaper ahead of other
mainline dailies in the cities of Kanpur and Varansi. It has
expanded the market size and has attained circulation numbers
and positioning beyond expectations in a short period of time.
City Plus, another newspaper brand launched in NCR in
second quarter of the previous year, was further expanded with
launch of editions at two more locations of New Delhi.
Out of Home Advertising (OOH) and Event Management
activity continued to scale up their operations. J9, a dedicated
arm of JPL to pursue its initiatives in mobile and web space
has launched home shopping, with plans to add a few more
services such as classified vertical in web space, to its basket in
near future.
Commenting on the results, Mr. Mahendra Mohan Gupta,
CMD of Jagran Prakashan Limited said
Whereas growth in revenues from Dainik Jagran continues as
expected, the most pleasing is increasing acceptability and
popularity of I-Next and its attaining status of no. 2 newspaper
in cities of Kanpur and Varanasi in a short span of time which
augurs well for long term growth of publication business.
Outlook for all the businesses of the company remains pretty
positive and the trend of growth looks intact. However, profits
might experience some pressure in short term owing to
increasing newsprint cost, intensifying competition and new
launches of I-next and City Plus.
STOCK SPLIT & DIVIDEND
The Interim dividend @ Rs. 5 per equity share of Rs. 10 each
as declared by the Board in last quarter has since been paid.
Similarly, the Equity shares of Rs. 10 each have been sub-
divided in to Equity shares of Rs. 2 each, in terms of
shareholders' approval.
HIGHLIGHTS OF THE QUARTER

= I-Next launched in Varanasi, Allahabad and Agra and attains

status of No.2 newspaper in cities of Kanpur and Varanasi and
critical circulation numbers much beyond the expectations in
other cities where too it is fast approaching to acquire status of
No.2 newspaper.

=2 more editions of City Plus launched in New Delhi.

= Joint venture Agreement with Television Eighteen signed to

launch business newspaper in Hindi and other regional
languages.

LEARNING PROCESS
 Now the trainee can Learner starts training
now perform the task as a beginner. And
and is allowed to take needs attention and
on new assignments. clear instructions.

LEARNING CYCLE

The learner
Amount of guidance
experiments with the
drops to a few points.
suiting learning styles.
And the trainee can
Trainer has to give
now experiment with
technical and moral
his new skills.
support.

SWOT ANALYSIS
STRENGTH
Since it is part of print media it is a strongest and oldest
means of information and communication and also the
biggest employment provoider . if we talk about in India
there are more than 10,000 print media companies
running
 If we talk about I-NEXT
 Easily understandable
 Compaq in size
 Affordable prise
 Reac to mass easily
So from this the reading habbit of people increases and a
person can be aware of much valuable information and
knowledge along with an entertainment.
WEAKNESS
It is a brand of DANIK JAGRAN its weakness can be
seen in I-NEXT also:
 No proper distribution system
 High tarrif rates
 No mass marketing of there products
These are the weakness are realised by me during my
summer training programme but slowly – slowly they are
overcoming on them .

OPPURTUNITY
Since its objective is to provide information and have a
mass distribution the opportunity they can get is from
ADVERTISEMENTS. As the business of the people
increases they give adds to published them and make
there popular , so is the only medium to generate the
revenue on the large scale.
 THREATS
Since it belong to the brand name of DANIK JAGRAN
the threat is that the popularity of I-NEXT is some how
affecting the popularity of DANIKJAGRAN at some
places and vice-versa so to avoid this either they can go
for product differentiationor change the existing market.

STRATEGY ADOPTED
To fulfill that target assigned to us by the company I have
applied different approaches. Initially when we were
given the target for the second to fifth week in the
company I had tried to go to the market and started
meeting with them.

Sixth & Seventh week of the executive training at I-next.

I have implemented another approach to achieve the
target that was I took the list of that counters which was
permanently not in the company’s list of retailer from the
distributer, and started working on it. And got a better
result from market.

The interns are working under different territory manager

there. I am working under Mr . So he used to tell
me how to approach to customer, and how we collected
the relevant data from the retailer.

LIMITATION
The major limitation for me is that there was very delay
from company side to place the material to the respective
retailer, due to that I have lost many orders from the
market. And the other limitation for me is that I can’t
carry the material which I suppose to place because it is
given by the distributer.
ANALYSIS OF PERFORMANCE VS.
TARGET

Here I would like to say that I have been able to perform each of
the weeks and I tried a lot. The major variance in our
performance or the biggest setback which keep on making our
target fluctuate was the market. The markets in it are not
constant so how can we be constant. I know in sales there is no
excuse but having said that we still are new to this world
perhaps it will still take a bit of time for us to fool the customers
because as we know we had to complete our targets no matter
what the market is doing that’s why I used the word fool or may
be faux pause

Definitely, there are reasons for the variances which are the
obstacles and other problems which have been faced by us
during the accomplishment of winning the faith of people
towards our company
LEARNING IN THE EXECUTIVE
TRAINING

Learning never ends, the day it ends the particular person

ends that day, so perhaps the SIP has guided us the real
genuine learning.

The SIP has been specially meant for the executive

training title. The executive training which has been
provided by the SIP Company has provided the special
impact on us. These training sessions have been planned
in a strategic manner and to accomplish the goals.

As we all are aware that the SIP is specially meant for

making the effects for the SIP that we all students have
learnt how to be sincere and hardworking for the
company. Two months of exposure to the industry is very
much. We have also gained much knowledge and ethics
of business.

It is due to the SIP that we have been able to blend theory

and practice, observe and learn the current trends in the
market.

Thus it has provided us an opportunity to develop in

ourselves the technical skills and social skills to work in a
professional environment.

Executive Training Learning can be explained as

follows:-

 Getting the knowledge of undertaking on the job

assignments.
 Handling the day to day operations of the company.
 Gain the knowledge of the work, culture, deadlines,
pressure of the company
  Managing the team and interpersonal relationships.
 It provides the scope for developing necessary
managerial skills and positive attitude.

IMPORTANCE OF SUMMER TRAINING

Summer training is an integral part of any MBA curriculum in
the country. It serves as the only direct exposure to an
organization and its ways of functioning during the entire
curriculum. The importance of summer training in any
management course cannot be over-emphasized. Irrespective of
the general acceptance of summer training among the students
as well as the corporate, there still exists some skepticism and
confusion in the minds of MBA students about the efficacy and
usefulness of a summer training programmer.
Students, especially those with little or no work experience, are
slightly confused about the discipline in which they want to
specialize and pursue their career. Summer training gives them
an opportunity to closely interact with the organization and help
identify the pros and cons of various career choices. Armed with
this knowledge and understanding, they can take an informed
decision about the portfolio of second year elective courses in
which they want to specialize.

Summer training also serves as an important opportunity to

understand what companies look for in an individual during
final placements. Essentially what company’s are looking for is
depth, a continuing intellectual curiosity on part of the
individual. The difference between being successful and having
an exceptional career is drive, dedication and single minded
delivery of results."

The students must take their summer assignments very

seriously. A little groundwork is required on their part before
going for their summers. Besides a practical exposure to
management, a summer project offers other benefits like PPO,
and a good relationship with the company. Companies are
offering summers in newer areas like project financing,
Enterprise Resource Planning (ERP), Human Resource
Information Systems, green field venture planning and Business
Strategy. A student is unlikely to get a thorough exposure in
these areas in his regular curriculum. Practical exposure to these
newer areas will help him during his placements and will give
him an upper edge against other candidates. The organization, in
turn, will benefit by having access to innovative ideas of
trainees. A summer assignment, in this respect, must be looked
at, both by the student and by the company, as an opportunity to
learn from
 CONCLUSION
Summer internship program is very helpful as well as important
to get corporate exposure, and get knowledge about the working
atmosphere of any company.

If we are doing good job during our training then the will
definitely think about the final placement, may they can enroll
as in the company.

Summer internship program is very helpful as well as important

to get corporate exposure, and get knowledge about the working
atmosphere of any company.

The main thing what trainee learns from training is he gets rids
of hesitation and becomes fluent and strong while.

The executive training conducted by the college is very

beneficiary for the personality improvement of the students. It
enhances the knowledge and skills so that the students can easily
adjust themselves in the corporate world. It provides sector base
knowledge to the students so that they can understand their
weakness and strength to grow in that particular field. The
training provide a platform to understand how theoretical
concept are differ from the practical concept and how these
theoretical concept are used to give better practical result. The
training provides the experience of corporate world and
interaction with the people, which help in improving the skills,
personality and enhance the knowledge base.

The college facilitates such training program for the overall

personality development of the students. So such programs are
very useful for the students to get a good job in corporate world
and to retain the acquired position and to grow with the
organization.