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DISTRIBUTION
DECLARATION
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DANIK JAGRAN
© Inext FEEDBACK
TYPE Public
FOUNDED 1942
HEADQUARTERS
FOUNDED BY
HISTORY
CORPORATE PROFILE
Jagran Prakashan Ltd (JPL)is India’s
leading media and communications group,
with its main interests across Newspapers, Outdoor, Internet,
Magazines, Below the Line marketing solutions, and Mobile
Value Added Services.
Market
A nation’s economic and political wealth is often measured by its
readership. The Indian print media boasts several thousand
newspapers and magazines is very uniquely placed given the
heterogeneity of our country. There are a vast number of
publication mastheads across scores of languages and pockets of
distribution.
Rising income and literacy levels along with recent liberalization
of media have given the Indian media industry increasing
momentum.
In this new, dynamic world of Indian media Dainik Jagran is an
iconic brand. More than 55.7 million people reach out for Dainik
Jagran making it the largest read daily of India.
Readership of Dainik Jagran has grown by multiples over the
years. Today Dainik Jagran has a readership of 55.7 mn as per the
Indian Readership Survey, 2008 Round 2. Not only this, Dainik
Jagran has been the largest read daily of India for the last
consecutive 11 rounds of the Indian Readership Survey. This is a
unique record in the history of Indian media.
Dainik Jagran’s 37 editions carve a huge swathe across eleven
states – Uttar Pradesh, Uttarakhand, Punjab, Haryana, Bihar,
Jharkhand, Himachal Pradesh, Madhya Pradesh, Delhi, West
Bengal and Jammu & Kashmir. Its footprint reveals truly
awesome numbers: 101 million households comprising 500
million people (Source: IRS 2008 R2 and Census). Of these, more
than 44% of all 1 million plus cities and 42% of all 100,000 plus
towns in India fall within Jagran markets. 50% of India’s SEC A
and 45% of India’s Rs. 10,000+ per month group lives in Jagran
footprints. 47% of the India’s businessmen/industrialists/ self-
employed professionals and 51% of all students in India are from
Jagran markets. Its markets account for a huge share of most
product categories – almost every second automobile, 37 million
television sets, 13 million refrigerators and 12 million 2-wheeler
owners fall in Jagran’s footprint (Source – IRS 2008 R2).
Rephrased, almost every third Hindi newspaper reader and every
ninth any newspaper reader in India reads Dainik Jagran.
Achievements
Established With such outstanding credentials it is easy to see that
Dainik Jagran would have several achievements. In May 2006,
Dainik Jagran was voted as the most credible source of news
within the print media by a BBC-Reuters study.
The readership and circulation numbers have grown exponentially
over the last 6-7 years and Dainik Jagran has marked India’s
presence on the international media map by becoming the largest
read daily in the world.
In a fine show of marketing acumen Dainik Jagran has pulled even
further ahead of its nearest competitor. The gap now stands at a
resounding 22 million (Source: IRS 2008 R2).
If statistics make a newspaper’s world go around then Dainik
Jagran has other significant achievements, as well: its readership is
greater than all the 25 English dailies reported in IRS put together.
Interestingly, apart from being the largest read daily in the
country, Dainik Jagran is also the No,1 read daily amongst people
who can read English.
ABOUT I –NEXT
I-Next a, newspaper brand launched in third quarter of
last fiscal, was expanded to other markets viz. Varanasi,
Allahabad and Agra during the current quarter, After
"Dainik Jagran", I-Next has become the most Circulated
newspaper ahead of other mainline dailies in the cities of
Kanpur and Varansi. It has expanded the market size and
has attained circulation numbers and positioning beyond
expectations in a short period of time. City Plus, another
newspaper brand launched in NCR in second quarter of
the previous year, was further expanded with launch of
editions at two more locations of New Delhi.
Out of Home Advertising (OOH) and Event Management
activity continued to scale up their operations. J9, a
dedicated arm of JPL to pursue its initiatives in mobile
and web space has launched home shopping, with plans to
add a few more services such as classified vertical in web
space, to its basket in near future.
Commenting on the results, Mr. Mahendra Mohan
Gupta, CMD of Jagran Prakashan Limited said
Whereas growth in revenues from Dainik Jagran
continues as expected, the most pleasing is increasing
acceptability and popularity of I-Next and its attaining
status of no. 2 newspaper in cities of Kanpur and Varanasi
in a short span of time which augurs well for long term
growth of publication business.
Outlook for all the businesses of the company remains
pretty positive and the trend of growth looks intact.
However, profits might experience some pressure in short
term owing to increasing newsprint cost, intensifying
competition and new launches of I-next and City Plus.
OBJECTIVE
The objective behind the study shows the
importance of the study. It further clarifies the reason as
to why the study is been undertaken. Every study has
certain objectives for which it is undertaken. These frame
the basis of the study and they show the cause of the
study. The objectives of the study are given below
To Understand the working environment in the
company
To Understand the process of news collection
To Understand the distribution system there.
To Reach to the core functioning area of the company
To Get a idea of key result area of the company.
To work according to the integrated management
system
To study the Loopholes in the distribution channel
and to find solutions to improve those areas.
To study the marketing structure and the existing
ncostumer base of that particular area
TARGET ASSIGNED
SURVEY REPORT
NAMES ADDRESS CONTACT
Vipin comm. Rajpur road 9760357197
Gaytri genral store Rajpur road 9760357216
Jai pal Rajpur road 9758675082
Ashish comm. Rajpur road 9456894871
Talib comm. Rajpur road 9759260468
Choudhary mobile
gallery Rajpur road 9927344897
Maa vaishnavi tel Rajpur road 9758984393
Joly barbar Rajpur road 9719695746
DANIK JAGRAR
AMAR UJALA
I NEXT
COMPAQ
HUMAN RESOURCES
HR function I NEXT consists of four dept namely,
1. Human Resource Operations
2. Management Development
3. Facilities Management
4. Total Quality Management
EMPLOYEES STRENGTH
FINANCE
The finance department is responsible primarily for the
proper financial management of the company.
The essential function of a typical finance department can
be categorized into two broad functional categories.
1) Recurring Finance Functions
Performing the regular finance functions that include
financial planning including assessing the funds
requirement, identifying and sourcing funds, allocation of
the funds and income and controlling the use or utilization
of funds towards achieving the primary goal of profit/wealth
maximization.
2) Non-Recurring Finance Functions
Performing the non-recurring functions include, though not
exclusively, the preparation of financial plan at the time of
promotion of the business enterprise, financial readjustment
during liquidity crisis, valuation of enterprise at the of
merger or reorganization and such other episodic activities
of great financial implications.
Core activities of the Finance department of I-NEXT
include:
1) Accounts
2) Treasury & Corporate Finance
3) Materials
4) CRA
5) Secretarial & Legal
6) MIS & Budgeting
LEARNING PROCESS
Now the trainee can Learner starts training
now perform the task as a beginner. And
and is allowed to take needs attention and
on new assignments. clear instructions.
LEARNING CYCLE
The learner
Amount of guidance
experiments with the
drops to a few points.
suiting learning styles.
And the trainee can
Trainer has to give
now experiment with
technical and moral
his new skills.
support.
SWOT ANALYSIS
STRENGTH
Since it is part of print media it is a strongest and oldest
means of information and communication and also the
biggest employment provoider . if we talk about in India
there are more than 10,000 print media companies
running
If we talk about I-NEXT
Easily understandable
Compaq in size
Affordable prise
Reac to mass easily
So from this the reading habbit of people increases and a
person can be aware of much valuable information and
knowledge along with an entertainment.
WEAKNESS
It is a brand of DANIK JAGRAN its weakness can be
seen in I-NEXT also:
No proper distribution system
High tarrif rates
No mass marketing of there products
These are the weakness are realised by me during my
summer training programme but slowly – slowly they are
overcoming on them .
OPPURTUNITY
Since its objective is to provide information and have a
mass distribution the opportunity they can get is from
ADVERTISEMENTS. As the business of the people
increases they give adds to published them and make
there popular , so is the only medium to generate the
revenue on the large scale.
THREATS
Since it belong to the brand name of DANIK JAGRAN
the threat is that the popularity of I-NEXT is some how
affecting the popularity of DANIKJAGRAN at some
places and vice-versa so to avoid this either they can go
for product differentiationor change the existing market.
STRATEGY ADOPTED
To fulfill that target assigned to us by the company I have
applied different approaches. Initially when we were
given the target for the second to fifth week in the
company I had tried to go to the market and started
meeting with them.
LIMITATION
The major limitation for me is that there was very delay
from company side to place the material to the respective
retailer, due to that I have lost many orders from the
market. And the other limitation for me is that I can’t
carry the material which I suppose to place because it is
given by the distributer.
ANALYSIS OF PERFORMANCE VS.
TARGET
Here I would like to say that I have been able to perform each of
the weeks and I tried a lot. The major variance in our
performance or the biggest setback which keep on making our
target fluctuate was the market. The markets in it are not
constant so how can we be constant. I know in sales there is no
excuse but having said that we still are new to this world
perhaps it will still take a bit of time for us to fool the customers
because as we know we had to complete our targets no matter
what the market is doing that’s why I used the word fool or may
be faux pause
Definitely, there are reasons for the variances which are the
obstacles and other problems which have been faced by us
during the accomplishment of winning the faith of people
towards our company
LEARNING IN THE EXECUTIVE
TRAINING
If we are doing good job during our training then the will
definitely think about the final placement, may they can enroll
as in the company.
The main thing what trainee learns from training is he gets rids
of hesitation and becomes fluent and strong while.