OBJECTIVES OF STUDY
To draw a comparison among the mobile service providers in themarket·To know the various factors attributing to competitive edge of one mobile serviceprovider over others.To find out inflluential factor for selecting a particular mobileservice providerTo analyse the customer satisfaction and problem·To know whether the users want to change their current mobileservice provider whenthey are permitted to retain the currentmobile phone number that they had.Scope :-
he present study is contained to Mumbai suburban area. This study isconsideringAirtel, Vodafone, loop mobile, idea, reliance, dolphin and other mobileservice providers used by our selected sample. The main objectives of thisstudy is
preference level associated with different mobile serviceproviders.
LIMITATIONS OF THE STUDY
The research will be conducted in a limited area.Time will be a major constraint. The research could not be carried outthoroughly Because of limited time
As only Mumbai city was surveyed, it does not represent overall view of the Indian market
The research could have been better carried out with the help of a largersample size, covering more geographical areas
The possibility of biased responses can’t be ruled out.
Due to language problem it is possible that the respondents are not beable tounderstand the questionnaire and can cause misleading results.
Lack of interest of respondents.