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FUTURE OF ONLINE

ADVERTISING
Digital Media in Context

What is the Net, where is


Digital going, and what
does Media mean?
Digital Evolution of Media
The future is a number of Digital and Networked media
DEFINE
Advertising is a form of communication
intended to persuade an audience (viewers,
readers or listeners) to purchase or take some
action upon products, ideas, or services.

Internet is a worldwide, publicly accessible


series of interconnected computer networks that
transmit data by packet switching using the
standard Internet Protocol (IP).
Types of Online Advertising
Types Technologies
Display Behavior Targeting
SEM Search Engine Marketing * Contextual Targeting
SEO Search Engine Optimization * IP or Geo Targeting
Email Marketing Rich Media
Newsletters Rich Internet Applications (AJAX)
Video Keyword Targeting / Adwords
Viral Marketing (Word of Mouth) * Video Scanning
Classifieds Social Media Targeting / Influencers
Affiliate Marketing *
Desktop or Software Rich 10%
Other 9%
Product Placement
Display
Pop Ups or Pop Unders Classifieds 24%
16%
Landing Pages
Lead Gen

* Not really sold by Publishers Search


41%

Display Search Classifieds Other Rich / Video


Global Online Population
Currently about 1.2 billion
Projected to grow to 1.8 billion by 2010
The Internet is the 3rd most used medium and about
to become 2nd only to TV

Newspapers
Internet* 17% 8% Magazines
7%

Radio 19% Watching TV


37%

Video or
DVDs 12%
INDIAN ONLINE AD’S
SPENDING

2009 – 10 2010 – 11

Source : I-Cube November 2010 Annual IMRD Syndication

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