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Consumer Preferences of Frooti by Manmath

Consumer Preferences of Frooti by Manmath

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Published by manusahu2004
A soft drink is a beverage, often carbonated, that does not contain alcohol. (Carbonated soft drinks are more commonly known as soda, pop, tonic, or soda pop in parts of the United States and Canada, or fizzy drinks in the U.K.;[1] sometimes called minerals in Ireland) The name "soft drink" specifies a lack of alcohol by way of contrast to the term "hard drink". The term "drink", while nominally neutral, often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are among the most common types of soft drinks, while hot chocolate, hot tea, coffee, milk, tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non-caloric sweeteners
A soft drink is a beverage, often carbonated, that does not contain alcohol. (Carbonated soft drinks are more commonly known as soda, pop, tonic, or soda pop in parts of the United States and Canada, or fizzy drinks in the U.K.;[1] sometimes called minerals in Ireland) The name "soft drink" specifies a lack of alcohol by way of contrast to the term "hard drink". The term "drink", while nominally neutral, often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are among the most common types of soft drinks, while hot chocolate, hot tea, coffee, milk, tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non-caloric sweeteners

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Published by: manusahu2004 on Aug 22, 2008
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03/10/2013

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AMINI PROJECT REPORTON
CONSUMER PREFERENCES OF FROOTI  IN HYDERABAD & SECUNDERABAD”
&
“MARKETING MIX OF FROOTI 
 SUBMITTED BY:
 
Manmath Kumar Sahu
Roll No-M2-24
 
PGDM (Marketing
)
 
UNDER THE GUIDANCE OFDr. Harish Sir
 
Siva Sivani Institute Of Management
 
1
 
 
S.P. Sampathy’s Siva Sivani Educational Society’s(2906/97)
SIVA SIVANIINSTITUTE OF MANAGEMENT
(Approved by the All India Council for Technical Education)
S. AARATHY
Date:
This is to certify that Mr. Manmath Kumar Sahu has completed the project entitledsatisfaction survey for 
CONSUMER PREFERENCES OF FROOTI INHYDERABAD & SECUNDERABAD”& “MARKETING MIX OF FROOTI
under my guidance and completed
 
, the project successfully, for the partialfulfillment of the Course:
Dissertation
in Term – 3rd of the Post Graduate Diplomain Management - Marketing (Batch: 2007 – 2009).I wish him all the success.
 Project Guide
 Dr. K.H.Harish
Date:
2
SAILESH SAMPATHYVice-President &Dy. Chief ExecutivePresident & Chief Executive
 
Declaration
 I Manmath Kumar Sahu , declare that this project report entitled “Consumer  preferences of frooti In Hyderabad and Secunderabad & Its marketing mix ” is anoriginal piece of work done and submitted by me towards partial fulfillment of my Post Graduate Diploma in Management , under the guidance of 
“Prof. Anil Ramesh , T Suchitra Rani ,Dr. Harish . Date: Place
: Secunderabad 
 Signature
3

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