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Market Share of Coca-cola

Market Share of Coca-cola

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Published by Madan Mishra
market share and product visibility
market share and product visibility

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Published by: Madan Mishra on Feb 28, 2011
Copyright:Attribution Non-commercial

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11/07/2012

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TABLE OF CONTENTSCHAPTER-1
……………………………………………05-09
Objective of study
Scope of study
Executive Summery
 
CHAPTER- 2
……………………………………………10-43
Introduction
Industry Scenario & Company Profile
Product Profile
CHAPTER-3
……………………………………….…...44-62
Research methodology & Sample design
Factor analysis
Data Analysis
Hypothesis Testing
CHAPTER- 4
……………………………….…………..63- 66
Findings
Suggestions & Recommendations
CHAPTER- 5
………………………………….………..67-69
Limitation of the study
Conclusion
[1]
 
CHAPTER- 6
…………………………………………..70-79
Bibliography
Annexure
  CHAPTER-1
[2]
 
OBJECTIVES OF THE STUDY
The survey was conducted at Aishbagh region in Lucknow keeping followingobjectives in view:
The survey was done to know the current status of activation element of coca cola in the outlets.
To know the effect of the activation elements of coca cola in market.
To increase incidence through effective utilization of activation elements of coca cola in the outlets.
To ensure the visibility of coca cola products in the outlets.
To find out the present status of Coca-Cola brands in the retail outlets.
[3]

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