OBJECTIVES OF THE STUDY
The survey was conducted at Aishbagh region in Lucknow keeping followingobjectives in view:
The survey was done to know the current status of activation element of coca cola in the outlets.
To know the effect of the activation elements of coca cola in market.
To increase incidence through effective utilization of activation elements of coca cola in the outlets.
To ensure the visibility of coca cola products in the outlets.
To find out the present status of Coca-Cola brands in the retail outlets.