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Strategic Plan

Strategic Plan

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Published by: sweetbriarcollege on Feb 28, 2011
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02/28/2011

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DRAFT Strategic Plan Document for Community Comment
February/March, 2011
Thisplanhasnotyetbeennamed:communitymembersareencouragedtopropose6tles.LouiseZingarowelcomesyoursugges6ons!
Values and Vision
SweetBriarcelebratesandcherishesitsheritageasasmall,residen4al,liberalartscollegeforwomen,preparingstudentstofulfilltheiracademic,professional,andpersonalaspira4onsbyprovidingexcellentacademicandco-curricularprogramsonanexpansiveandinspiringcampus.ThishasbeenourstrengthsincethefoundingoftheCollegemorethanacenturyago.Itremainsourpride,ourstrength,andourexcellencetoday.Intheseconddecadeofthe21
st
century,wededicateourselvestoincreasingthecurrencyandsustainabilityofthistradi4on.SweetBriarseekstobetheexamplethatprovesthat“small”canbedynamicandvital,that“rural”canbesophis4catedandconnected,andthatthe“ivy-tower”liberalartsgainmeaningwhentheyengagereflec4velywithprac4calexperience.SweetBriarseekstobetheexamplethatprovesthat“ins4tu4onal”and“entrepreneurial”thinkingaddvaluetoeachother:thatinnova4onkeepstradi4onvitalwhiletradi4onkeepsinnova4ongrounded.WealsodedicateourselvestopuJngSweetBriaronamoresustainablefinancialfoo4ng.Increasedenrollment,expensecurtailment,preserva4onoftheendowment,produc4vefundraising,andnewrevenuestreamsmustallplayaroleinbringingtheCollegeintoastateoffinancialequilibrium.Becauseenrollmentgrowthextendstheimpactofourmissionwhileadvancingourfinancialsustainability,itisaprimaryfocusofthecurrentstrategy.Inshort,ourstrategyistomakesurethatSweetBriarbecomes,inthecomingdecade,themostdynamic,focused,andeffec4vepossibleversionofitself–largerthanatpresentbuts4llamongthena4on’ssmallestandmostpersonalcampuscommuni4es;streamlinedbuts4llofferinganappealingrangeofacademicandco-curricularprograms;“bothmarket-smartandmission-centered.
1
1
1
ThankstoBobZemskyforthisphrase,versionsofwhichhehasusedinmanyspeeches,presenta:onsandpublica:onsovertheyears.
 
HowwilltheCollegelookdifferentinfiveyearsifthisplanissuccessfullyimplemented?
Ourresidencehallswillbefullandthestudent-facultyra4owillhavereachedorbeapproachingpolicybenchmark.
Currentrevenues(fromtui4on,philanthropy,andotherrevenuegenera4ngac4vi4es)willincreaseasapropor4onoftheopera4ngbudgetandendowmentreliancewilldecrease.Endowmentspendingratewillhavereachedorbeapproachingpolicybenchmark.Compensa4onwillhavereachedorbeapproachingpolicybenchmark.
Renovatedclassroomsandotherlearningspacesacrossthecampuswillsupport“digitallysophis4cated”teachingandlearningandprovidemorearac4veandappealingenvironmentsforstudent-facultyinterac4on.
Thelibraryrenova4onwillbecomplete.
Wewillhaveanintegratedcampusplanforaddressingmaintenanceandrenova4onneeds,includingourneedswithregardtoaccessibilityandenergyefficiency.
Facultyinnova4onandini4a4vewillbesupported,recognizedandrewardedthroughthe“entrepreneurialeducator”programandthroughfundsraisedspecificallytoencourage“instruc4onalinnova4onandexcellence.
Astreamlinedacademicprogramwillclearlypresentstudentswithopportuni4esforexperien4allearning,“learninginthelandscape,”and“digitallysophis4cated”learningasthehallmarksofSweetBriar’sdis4nc4veness.
Newpopula4onsoflearnerswillbeservedbytheresiden4alundergraduateprogramandbynon-degreeandgraduateprograms.Theresiden4alundergraduatestudentbodywillincreaseinracial,ethnic,andreligiousdiversity.Otherprogramswillbringdiversityofageandgendertocampus.
SweetBriarwillenjoyastrongermarketposi4on,compe4ngmoreeffec4velyagainstregionalins4tu4onsforstudentsandenhancingitsna4onalreputa4onforvitality,currency,andrelevance.
Conceptual Cornerstones
ServingAnExpandedStudentBody 
.Webelievethatmorewomen(andinspecificprograms,men)canandshouldbenefitfromaSweetBriareduca4on.Whileremaininginten4onallysmallandin4mateinscale,SweetBriarwillbenefitgreatlyfromincreasedenrollmentandgreaterdiversityamongthestudentbody.Ourgoalistoaractmoreofthestudentswehavehistoricallyservedsowellwhileincreasingtherepresenta4onofstudentsfromawiderrangeofracial,ethnic,religious,andpersonalbackgrounds.Ourapproachwillbeanasser4vestrategyof
targeted 
,
research-driven
,and
increasinglydigital 
marke4ngcoupledwithhighlypersonalandrela4onship-drivenrecrui4ng.
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Theplanproposesexpandingthestudentbodytofillcurrentresiden4alcapacity.Astudentbodyof675–700studentsinresidencewillincreasethesustainabilityofthefinancialmodel.Equally,ifnotmoreimportantly,itwillincreasetheintellectualdiversityandvitalityofthecampusandtheenergyofco-curricularlife.Addingapproximately65–70non-residen4almatriculatedstudents(includingTurningPointstudents,studentswithnearbyfamilies,andupperclassstudentslivingoff-campus)foratotalenrollmentof750–800degree-seekingundergraduatesisthefirst-stagegoal.
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Theplanalsocallsforenrollmentgrowthamongnon-undergraduate-degreeseekers.SweetBriarwishestoprovideexcellent,educa4onallymeaningfulprogramstosuchstudentsthroughthecrea4onofnewprogramsforsecondarystudents,addi4onalgraduateprograms(withapriorityonusingtechnologytodeveloplow-residencymodels),andincreasedenrollmentinSweetBriar’ssignatureuniorYearinFrance(YF)anduniorYearinSpain(YS)programs.Suchprogramswillenhancebothrevenueandreputa4onandwillextendthebenefitofstudyingwithSweetBriar’soutstandingfacultytonewpopula4onsofstudents,extendingtheimpactofoureduca4onalmission.
ALandscapeforLearning
:SweetBriarpossessesaverynearlyuniqueassetinthebeautyandextentofitslandholdings.Makingthemosteffec4veusepossibleofthecampusforrecrui4ng,foracademic,athle4candco-curricularprogramming,andforrevenuegenera4onisapervasiveelementoftheplan,whichcallsforincreasedfocusonour“landscapeforlearning”inmarke4ng,entrepreneurialeffortstoiden4fyrevenuegenera4ngopportuni4esrelatedtoourlandholdings,andreviewbythefacultyofthewaysinwhichbothcurriculumandpedagogycanengagetheimmediatelylocalenvironmentandissuesofenvironmentalsustainability.Themajornewprogramconceptcontemplatedbythisplan–intheareaofsustainable/organicagriculture/foodproduc4on--isin4matelyrelatedtothelandandtoSweetBriar’shistoryasaworkingplanta4on.Otherini4a4vesincludethecrea4onof“outdoorclassrooms,”acurriculumreviewwithlearninginourpar4cularlandscapeasafocus,increasedsupportinCo-CurricularLifeforoutdoorsmanshipandenvironmentallyorientedac4vi4es,andtargetedrecruitmentofstudentswithoutdoorsmanship,environmental,andrelatedinterests.
ACommunityof“EntrepreneurialEducators
:”
SweetBriarcansettheexampleforhownot-for-profit,mission-centeredhighereduca4oncanbenefitfromincorpora4ngelementsofanentrepreneurialmindset.Theplanproposesan“EntrepreneurialEducator”programwhichfacilitatesandrewardsfacultyini4a4vebysuppor4ngfacultymemberswhoadvancesustainableeduca4onalini4a4vesthataractenrollmentorrevenuetotheCollege,furtheringmissionwhileincreasingsustainability.SweetBriarwillalsoseekentrepreneurialopportuni4estogeneraterevenuefromitsexis4ngassets,especiallyitslandholdings,throughbusinessorotherrevenue-genera4ngac4vi4esthatareconsistentwithoureduca4onalandenvironmentalvalues.TheplanalsoemphasizespartnershipswhichwillallowSweetBriartoeliminateac4vi4esthatdonotfallwithinourorganiza4onalcorecompetenceortoshareresourceswithcollaboratorswhenitisfinanciallyadvantageousforustodoso.AndtheplanenvisionsaSweetBriarwhichtakesprideintheprofessionalism,produc4vity,andefficiencyofitsadministra4veand
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2
Uponachievementofthisgoal,theques:onwillbewhethertocon:nuegrowth,andifsohow,orwhethertodelaygrowthtoincreaseselec:vity.Assessmentofthefinancialimplica:onsofbothpathswillbeessen:al.Butbeforecontempla:ngthischoice,wemustreachcapacityandexaminewhatwehavelearnedaboutdemand,willingnesstopay,andtheevolvingcompe::veenvironment.

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