Professional Documents
Culture Documents
Sara Linden
Introduction
I interviewed a close friend of mine. We decided upon a pseudonym for the interviewee,
Veronica Snow. The interview took place on November 13, 2009 with a follow-up interview on
December 3, 2009. In this diagnostic interview, my goals were to identify the interviewee’s
cognitive learning style, understand her information need, map her information search, compare
her search process to a known search process model, and identify areas of improvement in the
interviewee’s process.
Background
On weekends and breaks during the winter, my interviewee, Veronica Snow, enjoys
snowboarding. Growing up, she split her time between Santa Barbara, CA and Seattle, WA. She
is a white, rather privileged American twenty-something, currently living in Berkeley, CA. When
she has an opportunity, she heads to places near her, like Lake Tahoe, to snowboard. A friend of
Veronica’s taught her to snowboard several years ago, when she lived near the Italian Alps.
Veronica graduated from the University of California-Berkeley a few years ago with her BA in
Psychology. She has been working at a research lab since graduation and plans to begin applying
to doctoral programs next year. While attending UC Berkeley, she worked on campus at Doe
Veronica has a fairly high level of experience doing information searches and utilizing
search systems. By her own admission, she has been using search engines, the internet and other
search tools since eighth grade, if not earlier. Her knowledge of successful information seeking is
in a constant state of evolution due to the honing of her skills through general life interests, as
INFORMATION NEED: SEARCHING FOR VACATION CABINS 3
well as from practice during school and work. In the author’s opinion, Veronica’s Myers-Briggs
cognitive style is ESTJ--a Dominant Extroverted thinker (Reinhold & Poirier, 2009). ESTJs
“love a challenge, especially one that will allow tangible improvement” and “[t]hey are quick
to…find resources” (Poirier, n.d.) Other descriptions of her cognitive style might include
(Thomas, 2004). Since her knowledge of the particular subject area was lacking, she had a need
resort. As stated above, on her time off, such as during weekends, she likes to spend a few days
snowboarding when she can. However, driving back and forth from the ski resort to her home in
one day takes too much time. Additionally, she doesn’t know anyone near the resort, so her
options for where she stays when she goes to the resort are limited. While she was a student at
Berkeley, she was a member of the Snowboarding Club. The club had a cabin in which they
would stay when groups of them would go up to snowboard together. Since her graduation,
occasionally she would go to the mountains with a male friend of hers, and they would stay at his
lodging, but they no longer travel to the resort with one another (personal communication,
November 13, 2009). So Veronica had, for some time now, wanted to locate a place that she
could stay that was close to the snowboarding area so she could utilize her season pass as much
as she could.
Veronica began searching about a week and a half before the diagnostic interview took
place. First, she considered staying at a hotel, but she had heard about something called “cabin
sharing” and had been intrigued. Veronica had heard that the cabin share option was more
INFORMATION NEED: SEARCHING FOR VACATION CABINS 4
economical. She decided to ask others for their advice. When asked how she determined who
would make for a good advisor on the topic, she replied that she asked people she knew that
already had cabins in the area she had chosen. Her goal at this point was just to find out more
general information about cabin sharing, and she succeeded. She found, by speaking with others
with experience in cabin sharing, that it was indeed more economical than staying at a hotel by a
After interviewing acquaintances about their personal experiences with cabin sharing, she
decided to do a Google search, because she was comfortable utilizing this search engine and she
felt that it would help her get a general sense of direction. At this point she was getting anxious,
she reported, because she knew she was getting in a time crunch and needed to find something
before the season got going. She searched by entering the name of her desired area, followed by
the words “cabin share”. Unfortunately, she did not find any good matches by searching in this
way. Again, Veronica turned to a friend for advice. The friend recommended a Craigslist search.
Veronica was familiar with using Craigslist, so she attempted several Craigslist searches, but was
unable to find many “hits” based on her search methods (personal communication, November
13, 2009). Veronica was not assisted by any kind of search professional. Veronica was left
feeling frustrated, but continued to believe she would find a housing method that worked for her.
Carol Kuhlthau’s Information Search Process model can be applied to this diagnostic
interviewee’s experience. In Veronica’s first stage, initiation, Veronica realized she had an
information need—“where would she stay during snowboarding season now that she was no
longer traveling to the mountains with other people regularly?” She thought about the problem
INFORMATION NEED: SEARCHING FOR VACATION CABINS 5
and felt uncertain about the solution. Next, during the selection stage, she realized she needed to
find a place to stay, but what type of place would work best for her? At this point she speaks
with others who she feels can guide her towards a path to find a solution. Then, during
exploration, Veronica realizes that she is under a time crunch and feels stressed. At this point,
she enters the formulation stage, when she selects the option of a cabin share as the best choice
for her to pursue. Next, she enters the collection stage and searches Google and Craigslist for
specifics on cabin sharing options. Unfortunately, the stage of presentation is met with
There are several ways in which Veronica could have improved her search process. First,
she could have spent more time searching or could have started earlier so she wasn’t in as much
of a time crunch. Also, she could have searched more broadly. For example, she could have
called the resort for recommendations or she could have checked bulletin boards at the resorts to
see if anyone had any advertisements posted. She also could have contacted Berkeley’s
Snowboarding Club to see if they had any recommendations. I would have advised her to
broaden her search further than she did. Of course, one does what one must when they have a
In situations such as these, this is where the information service professional would come
into play and be a very useful helper. An information professional could have either suggested
areas for Veronica to look into or depending upon the services provided by the professional, the
professional could have done the searching for Veronica, effectively saving Veronica time and
gathering relevant results for her. A service provider could have also helped connect Veronica
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with additional sources of reference ranging from magazines, websites, personal anecdotes, and
so forth.
Conclusion
Unfortunately, Veronica never found enough information for her to find a cabin share
like she had hoped. She seemed positive, however, about her results, most likely because as long
as Veronica is able to snowboard, the housing situation is “just gravy”. Her end result was that
she had made some “buddy possibilities to share gas and lodging costs” (personal
search earlier, and widening her sources of information may have helped Veronica have a more
References
Poirier, D. (n.d.). Dominated Extroverted Thinking: ENTJ & ESTJ what is it like? Retrieved
from http://www.personalitypathways.com/type_inventory2.html
Reinhold, R., & Poirier, D. (2009). Myers Briggs Personality Types, Your Best Fit Type, and an
introduction to the 16 Personality Types - Part 1. Retrieved from
http://www.personalitypathways.com/dom-te.html