DEL E. WEB DEVELOPMENT COMPANY SI TY_WEST RESIDENT / VISITOR STUDY VOLUME I: Summary Report MAY, 1983 prepared for Del E. webb Development Company Bell Professional Building - south 17220 Boswell Boulevard sun City West, Arizona prepared by Behavior Research Center, Inc. Phoenix, Arizona behavior research center 2 Phoenix, arizonaTABLE OF CONTENTS INTRODUCTION 1 OVERVIEW 2 SUMMARY OF THE FINDINGS 5 A. Respondent Profile 5 B. Awareness of Sun City West 7 C. Advertising Awareness/Recall 8 D. Vacation special 12 E. Visits to Other Retirement Communities 14 F. Evaluation of Sun City West 15: G- Consideration Given to Purchasing Sun City Resale Home 19 H. Reasons for Purchasing Home at Sun City West Rather Than At Some Other Retirement Community 20 I. Future Buying Plans - Recent Visitors 2 J. Important Factors in Buying Decision - Residents 24 K. Additional Facilities Needed at Sun City West - Resident 25 L. Home Amenities - Residents 27 M. Attendance At The Sundome - Residents 28 N. Reactions to Five Changes At Sun City West - Residents 30 ©. Other Data 34 33 behavior research center ahoenix, arizonaINTRODUCTION This study was commissioned by the Del E. Webb Development Company. The primary purpose of this project was to determine the attitudes and opinions of three distinct groups towards Sun City West. The three groups studied were: A. Residents: Current residents of Sun City West B. Recent Purchaser Individuals who purchased property at Sun City West between January 1, 1983 and March 31, 1983. C. Recent Visitors: Individuals who visited Sun City West between January 1, 1983 and March 31, 1983. The information contained in this report is based on a total of 593 telephone interviews conducted between May 9 and 16, 1983. Two hundred and ninety (290) interviews were conducted with Sun City West residents while 183 interviews and 120 interviews were conducted with recent visitors and purchasers, respectively. Respondents for the resident segment of this study were sel- ected via a directory sampling methodology. Using this methodol- ogy, telephone numbers were systematically selected from the 1983 Sun City West Homeowner's Directory in a random manner. Respon- dents for the purchaser and visitor surveys were randomly selected from lists provided by the Del E. Webb Development Company. Residents of Metropolitan Phoenix were not included in these samples. All of the interviewing on this study was conducted by pro- fessional interviewers of the Behavior Research Center, at the Center's central location interviewing facility in Phoenix, Arizona. All of the interviewers who worked on this project were under the direct supervision of BRC supervisory personnel 100 percent of the time. The Behavior Research Center has provided all of the data germaine to the basic research objectives of the project. How- ever, if the Del E. Webb Development Company requires further data retrieval or analysis, we stand ready to provide such input. Behavior Research Center behavior research center phoenix, arizona