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Facebook Stories Jan11

Facebook Stories Jan11

Ratings: (0)|Views: 14|Likes:
Published by Hope Hong
Facebook Paid Ad introduction "Stories "
Facebook Paid Ad introduction "Stories "

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Categories:Types, Brochures
Published by: Hope Hong on Feb 28, 2011
Copyright:Attribution Non-commercial

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02/28/2011

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 © 2011 Facebook, Inc. All rights reserved. Product specifcations subject to change without notice.
How Sponsored Stories work:
A person likes your Page, interacts with your application or checks-in to one o your locationsNormally, a story about this activity can be generated on their riends’News Feeds, which their riends may or may not see due to the dynamicnature o News FeedBy including Sponsored Stories with your Facebook Ads campaign, thisuser’s riends can also see the story appear in the right-hand. Just likePremium Ads, Premium Sponsored Stories are served on a targeted user’sHome Page and Profle pages with 100% share o voice.
The best orm o recommendation is one you get rom a riend. Sponsored Storiesallow you to surace word-o-mouth recommendations about your brand that existorganically in the Facebook News Feed. Sponsored Stories are dierent rom ads,and including them in your Facebook Premium Ad campaign amplifes the actionsyour target audience takes with your Premium Ads during a Target Block or SustainedMedia. No matter how many ans you have, they are only a portion o the peopleyou can reach on Facebook. Sponsored Stories broadens your reach by allowing your ans to help their riends discover your brand and connect with your campaign objectives. The types o organic storiesthat can be suraced in Sponsored Stories include: Page Likes, Application interactions, Place check-ins and Page posts.Like Facebook Ads, Sponsored Stories are non-disruptive and respect people’s privacy settings.
Sponsored Stories on Facebook
Sponsored Stories also support the content that your Facebook Page publishes to the people who like yourPage. The dynamic nature and unique algorithm behind each person’s News Feed means that each person’sexperience is dierent on Facebook. For Page owners, this means that some o the people who like your Pagedo not see your valuable Page posts (status updates, videos, photos) in their News Feed. Sponsored Storiesor Page Posts allows Page owners to ensure your ans see the content that your Page publishes.
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 © 2011 Facebook, Inc. All rights reserved. Product specifcations subject to change without notice.
1. Sponsored Stories - Page Likes Product Specifcations
Total size o Sponsored Story
240px wide, variable height
Page Name
Full name o Page is preserved(up to 70 characters)
Page Image Thumbnail
50px wide, 50px high (same asthumbnail managed by Page; aspectratio is preserved)
Creative requirements
None
Audience
Only riends o the person(s) inthe Sponsored Story
News Feed StorySponsored Story
 
 © 2011 Facebook, Inc. All rights reserved. Product specifcations subject to change without notice.
Total size o Sponsored Story
240px wide, variable height
Application Name
Full title o application story is preserved(up to 70 characters)
Application Image Thumbnail
50px wide, 50px high (same as thumbnailmanaged by Application; aspect ratio ispreserved)
Comment by Friend (i applicable)
100 character maximum (ollowed byellipses)
Creative requirements
None
Audience
Only riends o the person(s) in theSponsored Story
2. Sponsored Stories - Application Interactions Product Specifcations
Sponsored StoryNews Feed Story

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