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How Sponsored Stories work:
A person likes your Page, interacts with your application or checks-in to one o your locationsNormally, a story about this activity can be generated on their riends’News Feeds, which their riends may or may not see due to the dynamicnature o News FeedBy including Sponsored Stories with your Facebook Ads campaign, thisuser’s riends can also see the story appear in the right-hand. Just likePremium Ads, Premium Sponsored Stories are served on a targeted user’sHome Page and Profle pages with 100% share o voice.
The best orm o recommendation is one you get rom a riend. Sponsored Storiesallow you to surace word-o-mouth recommendations about your brand that existorganically in the Facebook News Feed. Sponsored Stories are dierent rom ads,and including them in your Facebook Premium Ad campaign amplifes the actionsyour target audience takes with your Premium Ads during a Target Block or SustainedMedia. No matter how many ans you have, they are only a portion o the peopleyou can reach on Facebook. Sponsored Stories broadens your reach by allowing your ans to help their riends discover your brand and connect with your campaign objectives. The types o organic storiesthat can be suraced in Sponsored Stories include: Page Likes, Application interactions, Place check-ins and Page posts.Like Facebook Ads, Sponsored Stories are non-disruptive and respect people’s privacy settings.
Sponsored Stories on Facebook
Sponsored Stories also support the content that your Facebook Page publishes to the people who like yourPage. The dynamic nature and unique algorithm behind each person’s News Feed means that each person’sexperience is dierent on Facebook. For Page owners, this means that some o the people who like your Pagedo not see your valuable Page posts (status updates, videos, photos) in their News Feed. Sponsored Storiesor Page Posts allows Page owners to ensure your ans see the content that your Page publishes.