3. R&D designs safe and attractive products.4. Purchasing gets the supplies and materials needed.5. Operations produces and distributes the product.6. Accounting measures revenues and costs, and helps marketingunderstand how well it is achieving objectives.e. All these departments must work in concert and according to the“marketing concept” to “think consumer.”Suppliersf. Suppliers are an important link in the company’s value delivery system.g. Marketing managers must pay attention to the availability of supplies,because shortages, delays, and strikes could damage customer satisfaction.h. Suppliers today are frequently treated as partners in creating anddelivering value to customers.Marketing Intermediariesi.
help companies promote, sell, and distributegoods to final buyers.Use
here.j. They include
resellers, physical distribution firms, marketing servicesagencies,
.1. Resellers are distribution channel firms that help the company findcustomers or make sales to them. They include wholesalers andretailers, who buy and resell merchandise.2. Physical distribution firms assist the company in stocking andmoving goods from their points of origin to their destinations.3. Marketing services agencies perform some of the marketingfunctions such as market research, advertising, and media selectionand placement.4. Financial intermediaries include banks, credit companies,insurance companies and others that help finance transactions or insure against risks.k. Marketing intermediaries are also important links in the value deliverysystem.Customersl. There are five types of customer markets that must be studied.1.
are made up of individuals and households thatbuy goods and services for personal consumption.2.
buy the goods and services for further processingor for use in their production process.3.
buy goods and services to resell at a profit.73