Group 6

Pranay Mathur Kriti Khosla Pratik Singhi

Ankit Sharma Uttara Kuksal Sheshank K.

 About HUL
• HUL is a subsidiary of Unilever, with strong local roots in more than 100
countries across the globe with annual sales of €40.5 billion in 2008
• HUL formed in November 1956
• The Anglo-Dutch company Unilever owns a majority stake in Hindustan
Unilever Limited.
• India's largest Fast Moving Consumer Goods company with 100 factories
across India.
• Hindustan Unilever Limited ( HUL ) is a market leader in consumer products
and has many brands like Lux, Rin, Wheel, lifebuoy etc credited to its name.
The organization has a global presence and a known name in many Indian
household.
 History of HUL
1888 Sunlight soap introduced in India. • 1978 Fair & Lovely skin cream launched.

1895 Lifebuoy soap launched • 1988 Launch of Lipton Taaza tea.

1902 Pears soap introduced in India. • 1991 Surf Ultra detergent launched.

1903 Brooke Bond Red Label tea launched. • 1996 HUL introduces branded atta; Surf Excel
launched.
1905 Lux flakes introduced.
• 1998 Pond's India Ltd., merges with HUL. HUL
1933 Lever Brothers India Limited acquires Lakme brand.
incorporated on Oct17.
• 2002 HUL enters Ayurvedic health & beauty centre
1947 Pond's Cold Cream launched. category with the Ayush range & Ayush
Therapy Centres.
1959 Surf launched. • 2003 Launch of Hindustan Lever Network;
1966 Lever's baby food, more new foods
introduced; Taj Mahal tea launched.
• 2004 Launch of "Pureit" water purifiers

1967 Hindustan Unilever Research Centre,

• 2007 Company name formally changed to Hindustan
opens in Mumbai. Unilever Limited

1969 Rin bar launched; Bru coffee launched;

• 2008 HUL completes 75 years on 17th October 2008
Clinic shampoo launched.
 SWOT
STRENGTHS
1. Market leadership built on strong
brand portfolio
2. Wide product range
3. Strong distribution network
4. Focus on Innovation
OPPORTUNITIES
1. Growing potential in rural India
2. Increasing need for clean water
3. Positive outlook for end markets
WEAKNESS
1. Failure of Power Brand strategy
2. Impact of detergent price war
3. Protection of market share at the cost
of near-term margin deterioration
THREATS
1. Intense competition
2. Increasing abundance of counterfeit
goods
3. Changing cosmetic trends
Product Portfolio
Marketing strategies of HUL for
urban India
• Adopted Total Productive Maintenance(TPM)
to meet zero error, zero loss.

• Focuses on short supply chain for distribution.

• To meet the every needs of people everywhere.

• Also uses Direct selling channel(HUN), franchisee to reach

everyone e.g. Aviance, Ayush.

• Build segments & market for the future where

Unilever has strong expertise.
Marketing strategies of HUL
for rural India
For long term benefits, HUL started Project Streamline
in 1997.

Appointed 6000 Sub-stockists that

directly covers about 50,000 villages &
250 million customers.

Integrate Economic, Environment & Social objectives with

Business agenda.
Project Shakti, partnership with Self help
groups of Rural women & covers 5000
villages in 52 districts in different states.
 Competitors
Colgate-Palmolive Company
L'Oreal S.A.
Mars, Inc.
Nestle S.A.
S.C. Johnson & Son, Inc.
Sara Lee Corporation
Procter & Gamble Company, The
Revlon, Inc.
Kraft Foods, Inc.
Parle Products Pvt. Ltd
Godrej Industries Limited
Dabur India Limited