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Horlicks Ppt

Horlicks Ppt

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Published by gunjansobti

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Published by: gunjansobti on Mar 01, 2011
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08/17/2013

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HORLICKS : Its RepositioningStrategies
 
Horlicks
‡
Popular brand in Health drinks category
‡
Invented by James Horlicks and his brotherWilliam Horlicks in 1873.
‡
In 1969, the Horlicks brand was sold by BritishHorlicks Business to the Beecham Group (whichbecame the SmithKline Beecham ConsumerHealth Care Company in 1981
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In December 2000, SmithKline BeechamConsumer Health Care Company merged withGlaxo to form GlaxoSmithKline Beecham (GSK).
 
Concepts
Positioning
‡
An art of creating a distinct image for aproduct in the minds of consumerRepositioning
‡
Is changing position of brand

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