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OBJECTIVE
Based on the success in 2009, and the outlook for 2010, we will target our product launch of the i-LimbTouch to the Canadian market, while maintaining our investment in the U.S. market with potential for international growth. The strategic goal is to gain consumer awareness of the i-LIMB Touch throughmedia outlets in order to generate consumer interest in the product.
THE RIGHT PRODUCT TO THE RIGHT CONSUMER THROUGH THE RIGHT CHANNELS
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Sharpen focus on the revolutionary aspect of the i-LIMB Touch through media, trade and webpublications
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Stimulate the consumer with emphasis on the value offer of the sensation of touch, throughmedia, trade and web publications
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Launch refreshed TouchBionics.com website, with more compelling visuals, better organizescontent and deeper focus on the i-LIMB Touch
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Continue to build and engage an active social media presence
TARGET AUDIENCE
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Amputees that currently use prosthetics
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Doctors within Prosthetics and Orthotics Departments in Canadian Hospitals
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Sunnybrook Health Sciences Centre
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Hamilton Health Sciences
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University Health Network
MEDIA LISTNEWSPAPER FEATURE ARTICLENational Publications and City Publications – Health/Lifestyle Sections
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The Globe and Mail
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Andre Picard – Public Health Reporter
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The National Post
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Tom Blackwell – Health Reporter
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The Toronto Star
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Theresa Boyle – Health Reporter
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The Vancouver Sun
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Janice Tibbets – Health Reporter
MAGAZINE & TRADE JOURNALSFEATURE ARTICLE (1-2 PAGES)
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Maclean’s
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The Economist
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The Atlantic
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Times Magazine
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The Journal of Prosthetics and OrthoticsTELEVISONNETWORK TVThree minute segments, informational coverage on the i-LIMB Touch(November 15 – May 15)
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CTV, CBC, Global, A ChannelONLINEFeature Articles, Advertisements, Status updates
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Globeandmail.com
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Cbc.ca
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Thechronicleherald.ca
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Pando.ca
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Facebook.com
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